Andrea Felix

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How to Create a Successful Influencer Marketing Campaign

The targeted reach of online celebrities and the relative low cost of social media is a powerful marketing combination.<p>Web-based social networking is a brilliant and powerful marketing combination. Influencer marketing is not hype but a must-know strategy. Many have made it the center of their …

Why Agencies Should Abandon Advertising and Invest in Owned Media

The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto …

Marketing

Influencer Marketing Is Becoming an Essential Business Strategy (Survey)

Influencer marketing is now an integral part of social marketing; it may even become an anchor for marketers trying to navigate around the scourge of …

Public Relations

Agency Life : 4 Tips for Producing Great Creative Work Efficiently

TV shows and movies make agency life look like a glamorous world of creative pitches and clever campaign development. They hide the fact that a day …