Andrea Ciliberti

92 Flips | 2 Magazines | 1 Like | 7 Following | @AndreaCilib2016 | Keep up with Andrea Ciliberti on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Andrea Ciliberti”

BrewDog’s Renegade Marketing Rules

In less than 10 years, BrewDog has grown from a garage brewing dream into an international beer empire funded by fans and fueled on an audacious and …

Beer

How Goose Island Didn’t Get A Super Bowl Commercial This Year

Hey this is the beer biz…And who doesn’t want a Super Bowl commercial? But sometimes corporate meetings can be a bitch… But as we’ve reported, craft …

Craft Beer

The new marketing career: What do you need to do to remain relevant?

<i>By Mark Schaefer</i>On the new Marketing Companion episode Tom Webster and I explore our illogical work histories and what we’re doing to assure that we …

Marketing

SEO is What WE Think That GOOGLE Thinks That the End Customer Wants

<b>CONTENT MARKETING is what WE think the end customer wants.</b><p>The truth is that any channel or medium will have larger goals outside the brands that it …

Spend Less Time Creating Content and Get Better Results With This 1 Expert Strategy | Inc.com

Without the creation of consistent content, effectively positioning your brand in the marketplace is even more difficult than it is already. Yet, by spending too much time on content, you risk losing precious hours to spend running the thing your content exists for: your business.<p>After learning and …

Infographics

Adobe’s Newest Labs Project Can Track In-Store Customers in Real Time

Imagine walking into a grocery store, toward the produce aisle, but then getting a ping on your phone that the cookies you bought last week are on …

An Instagram Artists Is Pairing Food With Pantone Swatches

The edible artistic arrangements capture the color wheel of what we eat.<p>An Instagram artist is creating Pantone color swatches using food’s natural …

9 Great Coffee Beers and Why You Should Try Them

Here are nine of the best coffee beers on the market today.<p>You love coffee. You love beer. Combining stuff you dig doesn’t always work out well, but …

Don’t Leave Referral Marketing to Chance

Some of the best customers come by way of referral from other customers. Make sure you’re doing everything possible to optimize this lucrative sales …

Marketing

How to avoid pitfalls in your micro-influencer campaign

In a recent interview, an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who …

Public Relations

Neuroscience Says Listening to This Song for 15 Seconds Will Instantly Make You More Creative | Inc.com

Innovation matters. Creativity matters. Finding new solutions to old problems is what businesses -- and careers -- are often built on.<p>Sound therapy is a popular way to relax and reduce stress. But now you can use the power of music to be more creative.<p>Researchers at Radboud University split …

Creativity

8 Time-Saving Meal Prep Ideas Nutritionists Actually Use

Food hacks for busy people.<p>If you're trying to clean up your diet, preparing your own meals is key. But when you come home exhausted after a long day …

A Group of Refugees Are Bringing a Tapestry of Culinary Delights to New Yorkers

'This is a way to connect'<p>A company based in New York City is recruiting a group of refugees from around the world to help bring their own culinary …

Facebook users are already seeing changes on their news feeds

bd822f41-1867-4f13-b6aa-c40159df730f<p>Facebook users are already seeing changes on their news …

Health Care

12 Online Marketing Tactics You Should Be Using in 2018 | Inc.com

The internet has changed business marketing forever, allowing companies to reach a large group of potential customers with a relatively small amount of money. But with so many platforms available, it can be challenging to decide where to allocate your own marketing spend.<p>To make things easier, …

Marketing

London Gets Its First Vegan Pub

Beyond vegan food, the pub also has to hunt down vegan beers which are less common than you may think.<p>Most pubs are decidedly un-vegan. Beyond the …

This Fancy Restaurant Just Introduced Surge Pricing

Like eating out on Mondays? You are in luck.<p>Like eating out on Mondays? You are in luck.<p>One of London’s leading restaurants will today start …

6 Tips for Breaking Down Barriers Between Marketing and Sales

Marketing and sales are positioned to become 2018's dynamic duo when it comes to creating personalized experiences for customers

Marketing

How to use LinkedIn for Marketing your Business

<b>LinkedIn</b> seems to be a booming platform for businesses to showcase their services, products and success. With Microsoft having taken over LinkedIn, …

A ‘Gin Spa’ Has Opened Up in Scotland

The treatments are only “inspired” by gin, but most come with a complimentary cocktail.<p>The Brits love their gin. The juniper-flavored (or should we …

Massimo Bottura's Latest Restaurant Is as Gucci as It Gets

The Gucci Osteria is an all-day restaurant located in Gucci's new Gucci Garden.<p>On December 2 of last year, Lil Pump's hit single "Gucci Gang" reached …

How Storytelling Can Elevate You Above the Competition | Inc.com

Storytelling is an integral part of being human, and it's the way we've emotionally connected with one another for thousands of years. It should come as no surprise that brands use storytelling to connect with their consumers to great effect. After all, 92 percent of consumers say that they want …

Marketing

How to Write Product Descriptions That Actually Convert

Product descriptions are crucial for search engine optimization (SEO), site visibility, traffic generation, and lead conversion. The best product …

Product Management

10 Types of Awesome Visual Content You Can Create (and 116 Ideas!)

You know Instagram and Pinterest are great for attracting and engaging your audience… and that visual content will grab their attention…But if you’re …

Infographics

Influencer Marketing 2018: The Rise of the Personal Influencer

Guest post by John AndrewsMy business partner Ted Rubin deftly points out in his book The Age of Influence that “everyone influences someone”. I’ve …

Marketing

Use This Content Inventory Worksheet to Organize and Optimize Your Content Marketing in 2018

Is your content and digital platform ready for top business performance in 2018? Is your content ready to inspire, connect with and help your …

Marketing

2018 Predictions from the Brightest Minds in Marketing

The customer experience and customer loyalty. Artificial intelligence and machine learning. eCommerce, digital and social media. Changing C-Suite …

Google Spent Years Studying Effective Teams. This Single Quality Contributed Most to Their Success | Inc.com

The best companies are made up of great teams. You see, even a company full of A-players won't succeed if those individuals don't have the ability to work well together.<p>That's why not too long ago, Google set out on a quest to figure out what makes a team successful. They code-named the study …

Leadership

Premier Foods' marketing director: learn to move fast or your consumers will leave you behind

The speed of modern culture is challenge for brands - but also presents a great opportunity to surprise and delight, write the marketing director at …

Hold your breath for the world's first underwater band

Hanson appearing to sing underwater in the "Weird" video is one thing, but actually playing music underwater?<p>AquaSonic is the world's first …