Insivia

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The Anatomy of an Optimized Page

Getting found in search takes more than just writing and publishing blogs. While content may be King, SEO is Queen, and we all know the Queen is …

5 Strategic Moves Startups Can Make to Build a Brand That Sticks

The strategic decisions that'll put your company ahead of the curve years from now need to be made beginning day one.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There’s a lot of competition out there -- for everyone, in every industry. Unless your company is fortunate enough to …

Marketing

How to Create a Social Media Campaign that Delivers Results

Social media is only going to continue to grow.<p>So, if you have been ignoring your social media campaign strategy, now is the time to take it to the …

Buffer vs HootSuite - Which One Is Better for Your Business?

When you compare Buffer vs Hootsuite, which one wins?<p>Social media is the heart and soul of any digital strategy.<p>It decides your success or failure …

30+ Social Media Marketing Stats for 2017 [Infographic]

As social media usage continues to grow at a steady rate it's essential that entrepreneurs and marketers implement a social media marketing strategy …

For cost-effective marketing, tap into LinkedIn

<i>The following article is part of the Small Business Ad Academy, a series that offers timely advice on marketing and social media for small</i> …

7 Popular Goal Setting Strategies That Will Help You Achieve Great Things on Social Media

Here are some hacks to boost your social media marketing.<p>This story originally appeared on Buffer<p>Setting social media goals is hard.<p>“How cool would it be to drive 300 sign-ups a month from Facebook Ads?” This is how I tend to go about setting social media goals. I pull an aspirational number out of …

Goal Setting

What You Will Need to Consider When Building Your Social Media Strategy and Team – DOYO LIVE – A Digital Marketing & Interactive Design Conference

Ross Morrone is the Director of Marketing at Youngstown State University. He has over 10 years of experience with a focus on digital marketing, …

How Competitive Analysis Can Transform Your Social Marketing Plan

It’s hard to motivate yourself to run competitive analysis when you’re just trying to keep your head above water as a social marketer, but investing …

Heard of Influence 2.0 and Why it is The Future Of Consumer Experience?

What is Influence 2.0 and why it important<p><b>Influencer relations…is it just the new term for blogger relations? How does Influence 2.0 differ? (I want</b> …

Sharpen Your Emotional Intelligence by Learning the Difference Between These 2 Key Qualities | Inc.com

<i>Before you criticize someone, try walking a mile in his or her shoes.</i><p>Chances are, you've heard that proverbial advice in one form or another. One could say it perfectly illustrates the quality of empathy, a hallmark trait of those with high emotional intelligence(EI or EQ)--the ability that allows …

Emotional Intelligence

A psychologist says parents should do these 12 things to raise a more confident child

Confidence is one of the greatest gifts a parent can give their child.<p>Carl Pickhardt, a psychologist and author of 15 parenting books, says a kid who lacks confidence will be reluctant to try new or challenging things because they're scared of failing or disappointing others.<p>This can end up holding …

Self-improvement

How your brain tricks you into believing you’re the reasonable one

It’s so natural to ignore everything we disagree with<p>Few people saw Donald Trump’s victory coming, including Donald Trump. There are easy culprits to blame for the surprise win (skewed polls and fake news come to mind), but the biggest enemy might be our own egos. It’s natural to ignore everything …

Critical Thinking

Habits to help you develop mental strength

Despite West Point Military Academy’s rigorous selection process, one in five students drop out by graduation day. A sizeable number leave the summer …

Most People Consider Themselves to Be Morally Superior

In Garrison Keillor’s Minnesota town of Lake Wobegon, “all the women are strong, all the men are good looking, and all the children are above …

Psychology

Eight Signs Your Perfectionism Is Out Of Control

We live in a world that idolizes perfectionism. From a very young age, parents, coaches, and teachers push us to be high achievers, but they fail to teach us balance. We live our lives with an ingrained desire to give our all in pursuit of lofty goals, but we don’t know when to pull back. We don’t …

Self-improvement

Swearing Is Actually a Sign of More Intelligence - Not Less - Say Scientists

You're damn right.<p>The use of obscene or taboo language - or swearing, as it’s more commonly known - is often seen as a sign that the speaker lacks …

The Brain’s Connections Shrink During Sleep

This mass downscaling stops neurons from becoming saturated—which may be one of the reasons why sleep exists at all.<p>In your every waking moment, whether you mean to or not, you are absorbing new experiences, and changing your brain. Specifically, some of your neurons become more strongly connected. …

The Brain

10 Things You Should Be Doing With Snapchat Snapcodes

Snapchat introduced Snapcodes back in 2015 and have now given the world the power to direct people to any URL (even using URL shorteners) thanks to new in-app tools and one via the web who snap a Snapcode using the Snapchat app. Users simply take a photo of the code which is then recognised by the …

Customer Service

Influencers: Instagram Is the Most Engaging Platform (Report)

Influencer marketing has come into its own this year, with marketers and influencers gaining a better understanding of the power it holds. However, …

Public Relations

8 Podcasts Every Marketer Should Be Listening to

Podcasts offer some super-practical tips on everything from starting a business to growing a social media campaign. Are you listening?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Podcasts have become one of the most popular content mediums, and it’s difficult to say why. The number …

Marketing