Andrea Arenas

29 Flips | 4 Magazines | 15 Likes | 5 Following | @AndreaArena6dds | Keep up with Andrea Arenas on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Andrea Arenas”

Are you using these 5 essential headline strategies?

You know what it’s like …<p>You’re scrolling through your timeline for something interesting to distract you. Unfortunately, you see the same old titles, the same old “tips,” “tricks” and “tools” for your industry. You’ve read them all before <b>—</b> nothing new.<p>Heck, you don’t even need to open them up to …

Marketing

5 Ways to Integrate Your Social Media With Your Marketing

It’s far too easy to get caught up in the hype and hoopla of social media and forget that it’s part of a larger strategy.<p>To business owners, the …

33 Free Online Marketing Classes to Take This Year

I don't know about you, but I miss taking classes. I miss taking notes, studying, and most of all, learning a ton of new skills.That's not to say I …

Marketing

The Best Companies To Work For In Fashion

The Business of Fashion surveyed over 2,600 industry professionals, representing more than 190 leading fashion companies around the world for our …

BoF Exclusive | LVMH to Launch Digital Lifestyle and E-Commerce Platform

The luxury conglomerate is dipping a toe into the 'experience economy' with Clos19, a new e-commerce platform for its Moët Hennessy wine and spirits …

eCommerce

Social Goods | Plus-Size Ethical Fashion, Retail Workers' Rights in the E-Commerce Era

This week, plus-size women struggle to find ethical brands that cater to their size, while sales associates working on commission battle against …

Plus Size

China’s Fashion Giants Get Sophisticated

Global fashion brands are facing increased competition as China’s large domestic players invest heavily in branding and retail experience in a bid to …

China

Building a Luxury Group Isn't Easy

What separates industry titans like Kering and LVMH from failing luxury group contenders like JAB?<p><i>Hello BoF Professionals, your exclusive weekly</i> …

Clothing

How to Start a Blog That You Can Grow Into a Business

Businesses of all kinds start blogging as a way to build up a long-term audience.But the reverse is also happening where more and more bloggers start …

Marketing

Understanding the Instagram Algorithm: 7 Key Factors and Why the Algorithm is Great for Marketers

The Instagram algorithm, just like the Facebook News Feed algorithm, is so mysterious yet ingenious and brilliant in showing the best content to the …

Google Play

The Best Times to Post to Social Networks

When you are promoting your product through social media platforms, you want to make sure you are setting yourself up for success. First Site Guide …

Infographics

Google makes fashion image searches more like Pinterest

Google is not taking Pinterest’s search ambitions lying down. The company recently launched a “Similar Items” feature on mobile web and Android to point users to more products they’ll love – like handbags, sunglasses, and shoes, for example – and today it’s expanding that functionality to include …

Emaze website builder launches to give influencers a new home on the internet

So you’ve got Instagram, Twitter, Facebook, LinkedIn, YouTube, and a blog. You’re producing relevant content for each channel. And you want people to see it all.<p>Maybe what you need is a website builder that pulls in all your social feeds.<p>Of course, many have attempted to provide an easy-to-use, …

Web Design

How to find out how well you use Twitter

Whether a brand, celebrity or just a regular Joe, some people are just better than others on social media.<p>These people seem to have a knack for …

8 Calls to Action that Initiate New Relationships with Customers and Collaborators - Copyblogger

I know. I know. I know.<p>“Viral” is an actual term people use to describe wildly popular content that has spread across a variety of distribution …

Why You Should Eat an Avocado Every Single Day, According to Science

A new review of studies shows that the fruit can protect against diabetes and heart disease.<p>Here is some very good news for guacamole lovers …

Holistic Medicine

The 10 Most Iconic Denim Moments in Film

Denim has a special place in every person's wardrobe, so it comes as no surprise that the sturdy cotton fabric is well represented in the movies, …

Inside Farfetch's Store of the Future

Farfetch is set to unveil a beta version of its Store of the Future, an ‘operating system’ for physical retail. BoF gets an exclusive sneak</b> …

Innovation

Why Slow Eaters Burn More Calories, According to Science

Chew your food.<p>People have been advising others to chew their food well for a long, long time. In Ayurveda, a school of medicine founded in India …

5 Tips to Improve Your Personal Brand on Instagram | Inc.com

3. Engage. Engage. Engage.<p>When it comes to Instagram, Von Glinow says, "build it and they will come" does NOT apply. "You could have the most visually stunning Instagram account out there, but if you don't engage with the community that it's intended for, they'll never see it!"<p>The key to building a …

Marketing

Media Companies Use 21 Different Social and Content Channels – How Many Are You Using?

I have a problem.When I want to post something to Instagram, it’s something that could work just as well on Twitter. And when I write an article for …

Marketing

How to Turn One Blog Into 21 Social Media Posts

Get the most social media content out of one blog post<p>Since automating my social media content and setting up repeat posts I have been giving myself …

Marketing

The complete guide to optimizing content for SEO (with checklist)

Google has stated that "content" is among its top three ranking factors, but what makes content "good" from an SEO perspective? Columnist Nate Dame …

Search Engines

Influencer Marketing: An Opportunity Slipping Through Our Fingers

As a 20-year digital marketing professional, it’s not very often that I’ve seen such a large opportunity slip through the fingers of so many …

Public Relations

5 Ways to Create Content That Breaks Down Trust Barriers

Building trust is a long game, and it takes more than a company website with an updated "About" page to build it successfully.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Since the Brexit decision (and the gradual withdrawal process that began in late March), many U.K. consumers …

The 80/20 rule: How to make the biggest impact with video

<i>by Ido Nivron, VP Sales, Wibbitz</i><p>It’s a tumultuous time to work in publishing. Running a successful brand not only requires the ability to quickly …

Advertising Industry

The 3 Social Networks That Matter to Your Business and Why | Inc.com

As a business, using social media as a marketing tool is a necessity, not a suggestion.<p>But all social channels aren't created equal when it comes to value and results. In fact, knowing which social networks matter to your business can be confusing.<p>And spending time on the wrong networks is costly, …

Marketing