Ananthu Vasudev

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How To Build Your Brand When You Work From Home

The virtual employee is becoming more and more common. According to Global Workplace Analytics, “Regular work-at-home has grown by 103% since 2005 and 6.5% in 2014. This represents the largest year over year increase since before the recession. 3.7 million employees now work from home at least half …

Medium’s redesigned website wants to bring us back to blogging

Medium has a new suite of features and a fresh design that it hopes will help transform the platform into the go-to reading and writing hub for the internet. The Medium redesign, announced at a press event in San Francisco today, includes Twitter-like @ mentions to send notifications to other …

Tech Industry

Microsoft's Lumia 950 is the new flagship Windows phone

Like previous high-end Lumia devices, Microsoft is focusing on the camera capabilities with the Lumia 950. A 20-megapixel PureView camera (with triple LED flash) will serve as the primary camera; a wide-angle 5-megapixel front-facing camera is also included.<p>Microsoft says there's 32GB on both this …

Windows Phone

The Three Dotsketeers

before<p>after<p>Established in 2008 and launched in Beta in 2011, Asana is a web and mobile application that allows teams to track their work, including …

How Brand Attitude Shapes Brand Destiny

If you’re a brand leader and you’ve been one for a while, there’s a good chance you know your market and that you monitor and are highly aware of …

Why Brands Should Be Against “Logo-rrhea”

Marketers need to stick to their guns when it comes to corporate rebranding.<p>In early September, Verizon unveiled a new logo, part of a larger rebranding effort aimed at projecting transparency in a product category known for complexity and opacity. According to Michael Bierut, a partner at …

4 Lessons On Great Logo Design From Siegel+Gale

Siegel+Gale’s Brian Rafferty explains why the best logos are the simplest ones, and why new logo backlash is something every brand should expect.<p>What makes a logo successful? Ask a dozen different designers, and you’ll get a dozen different answers. But how do you quantify a logo’s excellence, or …

Graphic Design