Amy McCardell

36 Flips | 5 Magazines | 4 Likes | 1 Following | 42 Followers | @AmyoftheValley | Keep up with Amy McCardell on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Amy McCardell”

10 Powerfully Persuasive Words Your Customers Want to Hear

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Have you ever stopped to wonder why you buy some products and leave others sitting on the shelf? How do we decide between all the options we have every single day, when the majority of the time we have little to no first-hand experience …

Customers

Civics, the Election, and the Library: A Perfect Match

Home <b>›</b> Blog Topics <b>›</b> <b>Civics, the Election, and the Library: A Perfect Match</b><p><i>on</i> 07/19/2016 • ( 7 )<p>In July, we librarians and teachers are rarely thinking …

Beyond Junie B. - Intermediate Series With Spunky Female Characters

<i>"My daughter loves the Junie B. Jones</i> <i>series, but she just read the last one and I have no idea what else to get for her!"</i> I hear some version of this …

Most Entrepreneurs Have 4 of the 5 Critical Success Traits, and That's Not Quite Enough

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Let’s look at what we know about the successful entrepreneurial enterprise.<p>Whether it’s in startup mode, or has reached a more mature and established point in the development cycle, successful businesses have five factors in common:<p>1. …

Entrepreneurship

A nice day for a white whisky

Dillon’s; iStock<p>When distiller Geoff Dillon wants to experiment with new recipes, boxes of pears and plums arrive at his Beamsville distillery from …

Whiskey

When Old is New: Craft Distilling Comes Full Circle

The first thing I thought when I saw Corsair Distillery's Quinoa Whiskey was how great it is that hippie health food nuts now have their own spirit. The second was that it's refreshing to see that kind of experimentation emerging from today's craft distilling scene. American whiskey has been …

'The Book Of Gin' Distills A Spirited History

Unlike a good martini, the story of gin isn't smooth; it's long, complex, sordid and, as Richard Barnett has discovered, it makes for tantalizing material. Barnett's newly published <i>The Book of Gin</i> traces the liquor's life, from its beginnings in alchemy to its current popularity among boutique …

6 TED Talks to kickstart your creativity

Out of fresh ideas? These inspiring talks offer the kick-in-the-pants you need to unleash your creative spirit.

How Women Saved Whiskey: An Instant Conversation

<b>Starter:</b> Hello. Is that whiskey you're drinking?<p>Let me tell you about the debt that whiskey drinkers owe to women. Fred Minnick, a writer for the beverage industry, says so in his new book, <i>Whiskey Women: The Untold Story of How Women Saved Bourbon, Scotch and Irish Whiskey</i>.<p><b>Explainer:</b> Women have …

Whisky 101

Want to know everything about whisky? Start here.<p>This tool will help you figure out the ideal whisky proof for you—and exactly how much water to add …

The Antipode: A New Way To Drink Whiskey

Now that we've covered the fact that both genders like and appreciate whiskey, we can move on to the best ways to drink it (which, thankfully, there are many of). There are whiskey cocktails, whiskey on the rocks, and even whiskey you can eat, but none are quite as revolutionary as The Antipode.<p>The …

History of the column still

Coffey still<p>Whisky can be distilled in column or pot stills. Grain whiskies are usually distilled in the faster and more economical column stills, …

Why white whisky is the new brown

It used to be the stuff of good ol' boys in dusty overalls, drawn from makeshift stills into Mason jars, away from the Aviator-shaded eyes of the local sheriff. Now moonshine has left the backwoods and moved downtown.<p>White whisky, also known as white dog, is the new brown. The name refers to …

Distillation Glossary: Pots, Columns, and a Bucket of Tails

Today we're continuing our cocktail glossary series with a look at some of the terms used in distillation, focusing on a set of basic terms used to describe the act of distillation and the two types of stills used to make virtually ever spirit available on the market. Not certain what the …

How to Market Your Business on Facebook Successfully

If your business uses a Facebook Page for promotion, there’s a lot more to maintaining your presence on the site than just posting …

10 Things You Need To Do After Forming An LLC

If you recently formed a Limited Liability Company (LLC) or incorporated, you have taken an important step toward setting the legal foundation for …

Canva: Create Social Profiles, Brochures. No Design Experience Needed - Small Business Trends

No technology will ever replace the human creativity of a designer. But a company called Canva wants to make it easier to do more mechanical tasks …

How to Strengthen Your Social Media Content Marketing Strategy

Setting up a Twitter account or a Facebook page is not a difficult task. However, fostering authentic conversation with a community through those …

How Small Businesses Use Facebook to Reach Customers

In honor of National Small Business Week, Facebook is highlighting the firsthand stories of small businesses that are using the social network to …

How to Setup a Social Media Business Strategy

Does your business have a social media strategy?<p>According to research conducted by Constant Contact, over 50% of small businesses need help with …

Public Relations

The Surprising Benefits of Hiring Your Kids

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As a father of five children, I know all too well how expensive kids can be. It’s always, “Dad, can you loan me $20 for the movies?” or “I saw the cutest pair of jeans and they are only $350.”<p>How is a small-business owner supposed to keep …

Small Business

Steer Your Online Business to Profitability

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A time-tested marketing adage is that gaining new customers is way more expensive than retaining old ones. With ecommerce, more conversions of site visitors into paying ones means better customer retention.<p>Using data and understanding …

Marketing

What Kind Of Score Would Your Business Get On Sales and Marketing?

Small business sales and marketing software company Infusionsoft has a new free tool called the Small Business Sales and Marketing Scorecard. It’s …

Master Your Zen to Improve a Startup's Cash Flow

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Entrepreneurs have much to learn from the practice of yoga.<p>An entrepreneur’s journey is filled with unexpected twists and turns but with the lure of treasure atop the mountain.<p>But sometimes we get so fixated on the treasure that we forget …

Entrepreneurship

15 Things That Could Cause Small Business Failure

It’s sad. 8 out of 10 businesses fail. And many of the causes can be prevented. This list can help you put together a plan to make sure your business …

7 Sins of Newbie Entrepreneurs

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Most entrepreneurs are familiar with the ridiculously high percentage of small businesses that will fail in the first couple years. The business owners who survived the odds will tell you that they didn’t achieve success on sheer passion …

Small Business

5 Ways to Stop Your Sales-Pitch Email From Getting Trashed

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>“Subject: ABC Company Improves Operational ROI</i><p><i>Dear Mr. Jones,</i> <i><br>I am writing you today to share with you an opportunity to improve your business.</i> <i><br>Our company has 73 experts dedicated to you, and w</i><i>e feel that our service will be great for your</i> …

Selling

Sending Out an SOS: How to Avoid SEO Disaster

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A well managed SEO campaign with a long term focus can help grow your business into a profit producing powerhouse. All that can be erased instantly with a single SEO mistake. Some SEO mistakes will not only hurt your sales or lead …

Profit