Amy Fridlund

55 Flips | 6 Magazines | @AmyFridlund | Keep up with Amy Fridlund on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Amy Fridlund”

The WIRED Guide to the Blockchain

Depending on who you ask, blockchains are either the most important technological innovation since the internet or a solution looking for a …

Blockchain

Prediction Markets for Concept Testing

Posted November by<p>White Paper<p><b>This white paper describes prediction markets, an innovative way to improve the speed and accuracy of online concept</b> …

A System 1/System 2 Rapid Testing Approach

Ipsos Marketing has developed a new screening approach – one that leverages learnings from behavioral science and cognitive psychology to capture …

Implicit Testing in Consumer Product Research

Monday 7 November 2016, 6:00 am<p><i>Editor’s Note: Daniel will be presenting “Not Just What We See, But Also What We Smell” at the IIeX Forum on</i> …

What is the blockchain? WIRED explains

It’s got stiff competition, but ‘blockchain’ might just be the tech buzzword <i>de jour</i>. Want to make your startup sound like it’s much more …

The Truth About Blockchain

Contracts, transactions, and the records of them are among the defining structures in our economic, legal, and political systems. They protect assets and set organizational boundaries. They establish and verify identities and chronicle events. They govern interactions among nations, organizations, …

The Blockchain Energy System Is Going To Be Great For Consumers

Make your own power, sell your own power–at prices you decide.<p>Traditionally, energy systems flowed in one direction: from big power producers to consumers. Now, with more people getting rooftop solar panels, they’re increasingly two-way: homes send excess power back to utilities, reducing their …

The Blockchain and Us (2017)

How Does Blockchain Technology Work? - CoinDesk

As stated in our guide "What is Blockchain Technology?", there are three principal technologies that combine to create a blockchain. None of them are …

How blockchain will transform the future of retail

Consumer trust has become hard to earn and easy to lose.With many retailers striving to establish, or having already established their place in the …

Blockchain

How the blockchain is changing money and business

What is the blockchain? If you don't know, you should; if you do, chances are you still need some clarification on how it actually works. Don …

Blockchain

To Get People to Change, Make Change Easy

It is 9:00AM in our New York City office, and one of us (Jordan) stops by the fifth-floor kitchen to pick up a free piece of fruit — a healthy perk that Weight Watchers offers its employees. When he arrives, he faces a familiar sight: the bananas are already gone and only the oranges remain. When …

Segmentation through brain response

The death of demographics<p>This article is part of a series of articles on how to define and reach the audience. Read more.<p>Recent IPA data has revealed …

Case Study: When You Have to Choose Between Core and New Customers

BENOIT TARDIF<p>It was the morning after the Phoenix race. Erica Jackson, CMO of Mendoza Marathon Corporation, had risen early to watch people register for next year’s event, and she expected an enthusiastic crowd. But when she arrived at the field, she saw only dour looks and slumped shoulders.1<p><b>CASE</b> …

Competing on Social Purpose

Consumers increasingly expect brands to have not just functional benefits but a social purpose. As a result, companies are taking social stands in very visible ways. Airbnb used a Super Bowl ad to publicly cement its commitment to diversity. Tecate, based in Mexico, is investing heavily in programs …

Understanding Customers by Blending Human Insight and Machine Learning

.<p>How can companies use machine learning to efficiently understand the needs and wants of their customers, without sacrificing the insights that come from employees’ intuition and empathy?<p>My company is in the business of helping other firms create new products and services that will be both …

Building Behavioral Science Capability in Your Company

If you’re interested in behavioral economics, then you probably heard that Richard Thaler, one of the discipline’s founding fathers, was recently awarded the Nobel prize in economics. You might also be sold on how insights from behavioral science can make a big impact in your organization. You may …

Presenteeism and the hidden costs of staff who are glued to their seats

The cost of absenteeism is well-known. What is less well-known is the cost of presenteeism, which may be ten times greater.<p>Presenteeism was …

The Workplace

Listen to Her: Gender on This American Life

The story behind the gender divide on This American Life.

Gender

An Office Chair Just for Ladies

We were skeptical when we first heard of this: The first office chair designed especially for women. Do women really sit all that differently from men? But the designer, Monica Forster, makes a couple interesting points about the Lei chair, which Officeline is putting into production later this …

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4 Top Female Designers On The Design Industry’s Gender Problem

“We exist, we’re powerful, we’re going to give each other a leg up.”<p>Coffee tables, sofas, and chandeliers may not seem like overtly political objects. But in <i>Designing Women</i>, a new exhibition curated by the New York design studio Egg Collective, they serve to illustrate that the social pathologies …

The Wing: Manhattan’s First All-Female Coworking Space And Social Club

Audrey Gelman needed a place to work when she was on the go and loved the idea of a supportive women’s-only zone. So she launched The Wing.<p>Audrey Gelman had an epiphany when she threw herself a girls-only birthday party at a New York City dive bar in 2015: Ladies’ nights are underrated.<p>“It was one …

At This New Gym For Pregnant Women, Moms-To-Be Aren’t Treated Like Invalids

At the first brick and mortar gym for new moms and moms-to-be, students receive instruction on how to exercise their changing bodies–and experience a sense of community.<p>“Pretend these two 8-pound weights are newborn twins,” commands my fitness instructor as she hoists dumbbells above her waist. …

The Innovation Economy Is Terrible At Designing For Women

Introducing Broad Thinking, a new column from 4B collective, on how to design for women.<p>Corporations invest billions of dollars into product development, making cars, fitness trackers, financial planning apps, and other products and digital services that people use every day.<p>Yet so many women …

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Designing For Women at PepsiCo — Advice From the Director of Global Design Innovation

Designing For Women — Advice From PepsiCo<p><b>By Kelsey Alpaio, Staff Writer</b><p>Erica Eden<p>Empathy, understanding the consumer, and human-centered design are …

Innovation

Gender-Oriented Design in Light of the Extreme Male Brain Model

Transforming the Web into Effective Experiences<p>Rather than approaching design from their own viewpoint, implementers need to recognize that …

Design of the workplace in non-territorial Coworking Spaces - iGDN

»The past: You were in the office.<br>The present: Your desk is office.<br>The future: You are the office.« <br>(Mary Colette Wallace, 2000)<p>The changing society …

The Workplace

Article

Forget “Shrink It and Pink It”: the Femme Den Unleashed, by Kate Rockwood for Fast Company.<p>Boobs. The Femme Den talks about them easily and often — …

U.S. Army