Amita Paul

121 Added | 18 Magazines | 16 Likes | 9 Following | 14 Followers | @AmitaPaul2017 | Infinite learner ...

12 Books That Will Make You Laugh Out Loud

T<p><b>he actual sound of an “lol” is dead silence or a small puff of air through the nostrils</b>. In the 12 years I’ve been sending texts I know this to be …

Books

AdExchangers

<b>News Round Up</b><p><b>Publisher Push</b><p>Snap is testing a commerce feature allowing users to swipe on publishers’ Discover channels to buy products in the app’s …

Advertising Industry

Prog IO: What Will Be The Fate Of Third-Party Data After GDPR?

Europe’s General Data Protection Regulation (GDPR) will kill the third-party data ecosystem. Or third-party data isn’t going anywhere. The truth sits …

GDPR

Google Researchers Develop Technology To Separate Speech Patterns In Video

Google has developed a method it calls audiovisual speech separation. It used machine learning to identify specific speech sounds from audio in video.<p>…

Machine Learning

Forrester Estimates E-commerce On Smartphones Will Reach $209 Billion In 2022

Forrester’s latest U.S. mobile and tablet commerce forecast for 2017 to 2022 estimates that Americans spent $153 billion on retail products using …

Mobile

Silicon Valley Executive Coach Kim Scott Gives Managers A 90-Day Plan For Getting Good At Feedback

Giving feedback is arguably the most important and effective tool a manager has to use. Team members crave feedback as a necessary part of development and career growth. Yet, most managers either fail to give any feedback at all, or when they do, they do more harm than good.<p>To find the right way to …

Silicon Valley

Four Things You Should Do As The New Leader Of A Struggling Team

You’ve just been tapped as the new leader to take over an existing team, company or department that has yet to meet its full potential. It could be struggling from poor leadership, lack of direction, underutilized or missing talent or any combination of the above. If you’re like most strong …

Leadership

How Duracell is addressing its programmatic problems

<i>Digiday’s Programmatic Marketing Summit Europe is coming up in a few weeks in Portugal, where we’ll discuss how brands are taking back control of</i> …

Digital Advertising

The best books about science from the last 15 years that everyone should read

From discussions of human-machine hybrids to lost civilizations in the Amazon and octopus brains, scientists and writers have produced some amazing works of nonfiction in the past 15 years.<p>If you're in the mood to learn something new, as well as be entertained by riveting storylines, look no …

Books

Pinterest Just Introduced a Separate Tab for People, Boards Followed by Users

Pinterest introduced a new customization option Thursday, the following tab, which enables users to create a curated feed of Pins from people and …

Advertising Industry

All Ads in Instagram Stories Will Now Be Full-Screen

All ads in Instagram Stories are going full-screen.<p>The Facebook-owned photo- and video-sharing network announced Thursday that when brands upload a …

Advertising Industry

21 Classic Books That You Can Read For Free Online

The classics. They're the bane of many a high schooler's existence. And yet, we all have one or two (or 20) classic books that we've been meaning to …

Literature

Roughly one in four Americans is online ‘constantly’

We’re still obsessed with the internet.<p>Americans’ obsession with the internet is still growing.<p>New data from Pew Research Center found that 26 percent of American adults admit to being online “almost constantly,” and 43 percent go online “several times a day.” In 2015, roughly 21 percent of …

Internet

These are the best books for learning modern statistics—and they’re all free

Statistics came well before computers. It would be very different if it were the other way around.<p>The stats most people learn in high school or college come from the time when computations were done with pen and paper. “Statistics were constrained by the computational technology available at the …

Facebook’s branded content program loses its luster

Three years ago, Facebook rolled out its Anthology program, an attempt to pair brands and publishers to produce branded content to distribute on its …

10 Gmail extensions that can boost your productivity

E-mail plug-ins you didn't know you needed but really do.<p>There’s a reason Gmail has become so popular — it’s free, it’s easy to use and it keeps evolving. To top it all off, Gmail offers even more improvements through the use of extensions, which are optional, user-installed upgrades that add new …

Marketing

Digital Advertising Trends

The digital advertising industry shows few signs of slowing down, according to a paper by Brian Finnerty for MarinSoftware, presenting Industry Data …

Unilever, Owner of Dove and Ben & Jerry's, Threatens to Stop Advertising on 'The Swamp' of Google and Facebook

Unilever, one of the largest consumer goods companies in the world, is threatening to pull advertising from Google, YouTube, and Facebook if the tech …

Internet

Publisher attitudes toward platforms, in 4 charts

The tussle between publishers and platforms shows little sign of abating. Publishers want the reach that platforms afford and a fair reward for …

AdTech

The One Content Marketing Trend Everyone is Talking About in 2018 | Inc.com

In 2017, content ruled the marketing discussion, and in the new year it doesn't look like that will change much. Thought leaders published blog posts, podcasts, newsletters, videos, case studies, infographics, e-books, and more. But as we look to 2018, the name of the game may be personalization.<p>As …

Marketing

The 7 Loveliest Children’s Books of 2017

Profound and poetic illustrated celebrations of solitude, self-possession, friendship, and our place in the cosmos.<p><i>“Anyone who writes down to children is simply wasting his time,”</i> <i>Charlotte’s Web</i> author E.B. White asserted. <i>“You have to write up, not down.”</i> A generation later, Maurice Sendak scoffed …

Literature

Mobile viewability is here. Marketers, are you ready?

<i>Meridith Miller, head of commercial partnerships, MoPub</i><p>Every year is the year of “the next big thing” in ad tech, and for in-app viewability, 2017 …

Adweek’s Agency of the Year: A Full List of Winners Through the Years

For more than three decades, Adweek’s editors have honored each year’s most iconic agencies with the coveted title of Agency of the Year. The list, …

Advertising

YouTube reveals ‘action plan’ to tackle spate of brand safety issues

YouTube has introduced a four-step action plan in hopes of battling the brand safety concerns that have plagued the video platform this year.<p>The …

What you need to know in advertising today

Annheuser Busch<p>If you've seen or heard the phrase "Dilly Dilly" at your local pub or on social media in the last few weeks, you can thank Bud Light for turning the phrase into a cultural phenomenon.<p>The company launched a series of ads created by Wieden+Kennedy that have gone viral, thanks to their …

Advertising

Programmatic Remains Primary Digital Growth Engine, Some Clouds Forming

For all the industry debate surrounding its potential for fraud, lack of brand safety, and other unsavory outcomes, programmatic media buying …

How Facebook is pitching Watch to advertisers

Facebook is out shopping Watch to advertisers and their agency ad buyers by pitching it as a way to get the most of their current Facebook …

Publishers waste video ad impressions thanks to a programmatic flaw

Publishers are feeling growing pains as programmatic video rapidly grows.<p>Some publishers are wasting up to 20 percent of their programmatic video …

YouTube is launching its own take Stories with a new video format called ‘Reels’

Even YouTube is adding Stories. The popular format introduced by Snapchat, then adopted by Instagram, Skype, Facebook, Messenger and even some dating apps, is now making its way to YouTube as a new feature the company is calling “Reels.” To be clear, Reels is YouTube’s spin on Stories, not an exact …

Social Media

Snapchat's New $250K Story Ads Are Made for the Redesign

Snapchat is selling its new Promoted Story ads, which debuted on Black Friday, for $250,000, according to some advertisers.<p>The premium price reflects …