Amir Rasekh

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Why Tesco’s Strengths Are No Longer Good Enough

Troubles at Tesco, the UK’s leading retailer, are mounting. If round after round of profit warnings was not enough – group operating profits fell 20% between 2011 and 2013 and are likely to fall another 30% in 2014 — the company recently announced it had overstated its first-half profit by about …

What Great Managers Do

“The best boss I ever had.” That’s a phrase most of us have said or heard at some point, but what does it mean? What sets the great boss apart from the average boss? The literature is rife with provocative writing about the qualities of managers and leaders and whether the two differ, but little …


Secrets of Creating Great Brand Names With Buzz |

When it comes to creating brand names that really pack a punch, Alexandra Watkins has built a track record that's hard to beat. Some of the particularly memorable names she has created (by way of her San Francisco-based firm, Eat My Words) include: Spoon Me (a frozen yogurt business), Eat My Dust …