Amanda Oliver

35 Added | 5 Magazines | 6 Likes | @AmandaOlive7u1g | Keep up with Amanda Oliver on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Amanda Oliver”

Periscope mimics FB Live by letting you permanently #Save replays

Periscope added its biggest missing feature today in a move that could make it more palatable to brands and social stars, and help it compete with Facebook Live. You can now permanently save replays of your broadcasts by including #Save in their title. You still can delete them later if you want. …

Periscope

Want to know how mobile games stack up? Nielsen has launched a new service

The mobile market is incredibly competitive -- and getting a leg up on the competiton isn't easy. A new service from market research firm Nielsen is …

9 Impressive Video Marketing Stats Revealed at NewFronts Events This Week

The Digital Content NewFronts are only a few days old, and there have already been a slew of intriguing data points coming out of the presentations. …

Advertising

How Mobile-First Strategies Are Making The Hospitality Experience More Personalized

Available to Premium &<br>Purple Members<p>Before you start filling up your calendars with conferences to spark your business innovation and personal growth …

New York University

Time Pressure: Behavioral Science Considerations for Mobile Marketing

When consumers don't have a lot of time to make a decision, they tend to focus on a few key criteria or product attributes. Behavioral economist Dan …

Google

Facebook Updates Mobile Ad Products

Facebook announced it is introducing a few updates to its various mobile ad products today, bringing dynamic ads to Instagram and making the format …

eCommerce

Survey: Brands aren't ready for mobile - Mobile Marketing

Although brands (97%) and consumers (76%) agree that a seamless mobile experience is very important, brands continue to fall short of the expectation …

Customer Experience

Conversion rates for mobile apps [Infographic]

New research showing the potential to improve conversion for mobile commerceWe regular update our compilation of retail e-commerce conversion rates …

eCommerce
Customer Experience

YouTube says its primetime audience is bigger than the top 10 TV shows combined

Its annual advertising gala was a display of data-driven confidence<p>For the last three years, YouTube has put on a series of increasingly extravagant parties meant to convince advertisers that the video platform is the best place to spend their marketing dollars. The fourth annual Brandcast took …

Advertising

Truly Successful People Never Compromise on These 6 Things

Successful people do their deep work early in the day, when most people are still fast asleep.<p><i>How do smart and successful people maintain sanity and manage their time, career, and lives? originally appeared on Quora - the knowledge sharing network where compelling questions are answered by people</i> …

Time Management

Simple Ways to Be More Grateful Every Day

If there's one thing I want to do it's help others be more grateful; I attempt to operate from a place of gratitude with everyday, despite setbacks or successes. I believe that to be grateful is to access the greatest joy in life. Here's how I know:<p><b>Why You Should Want To Be Grateful:</b><p>I'm a cancer …

Happiness

Here's why native ads will take over mobile by 2020

<i>This story was delivered to BI Intelligence "Digital Media Industry Insider" subscribers. To learn more and subscribe, please click here.</i><p>Native ads are poised to take over the Internet, particularly on mobile.<p>These types of ads, which blend into the content around them (hence the name "native"), …

Advertising

Millennials, Mobile And The Sales Trends That Are Taking Over In 2016

Usually it’s difficult to tell who’s going to win a game after just one quarter, but if your sales and marketing teams are already starting to feel like the Cleveland Browns, you may want to huddle up and add the following sales trends to your playbook.<p><b>Let Product Demos, Case Studies And Reviews Do</b> …

Marketing

How Voice Search Will Change Digital Marketing — For the Better!

[Estimated read time: 13 minutes]<p>Disappointingly, this isn’t one of those doom-and-gloom articles proclaiming that SEO/PPC is dead. Instead, we’ll …

How to make your mobile gaming marketing campaign burst a success

With 8.5 million daily downloads attributed to the top 200 free U.S. App Store apps, and Google Play seeing twice that many downloads, it’s no wonder that every game developer’s dream is to make it to the top of that list. Unfortunately, the competition is pretty fierce. In 2015 Android recorded …

3 Emerging Trends in Mobile Marketing

It seems like it was just last year that the mobile revolution hit us. Thought leaders wrote about the need for marketers to become mobile friendly – …

Digital Advertising

How Facebook Helps Small Businesses Stay Relevant on Mobile | Street Fight

<b>Published:</b><p>“There’s a new billboard in town, and it’s in your pocket.”<p>So began a presentation about mobile advertising from Facebook’s product manager …

Apps

YouTube Builds ‘Little Haikus of Video’ With New 6-Second Mobile Ads

As more video consumption moves to mobile, YouTube has a new ad format for brands designed specifically for quick snippets of content.<p>Today it's …

Advertising Industry
Digital Advertising

Millennials' Technology Habits Will Change Direct Marketing

Millennials are now the largest working generation in the U.S., and their habits are very different than those of earlier generations. Direct …

THE MOBILE MARKETING REPORT: How marketers are reaching mobile consumers

BI Intelligence<p>Mobile marketing is getting more spotlight these days. Revenue from mobile advertising accounted for 30% of total ad spend in the first half of 2015, according to the IAB, and it's on track to account for more than one-third in the second half of the year. Despite this growth, mobile …

Digital Advertising

Appboy lands $20M to fast-track worldwide growth and focus on the mobile marketer

We’re no strangers to mobile marketing automation (MMA) here at VentureBeat. It is the technology that Urban Outfitters uses to know that you bought a jacket and boots in-store yesterday, and how the publisher behind Subway Surfer finds ways to make you play a little bit longer.<p>When VB Insight …

Facebook ad strategies that reinvent mobile marketing for hotels

<b>Hospitality is a difficult industry, but mobile marketing has enabled a slew of options not available in previous years. Understandably, hotel</b> …

Digital Advertising

Open letter to CMOs: Stop all mobile advertising immediately

Dear Chief Marketing Officers:<p>Mobile advertising in its current state is a complete boondoggle. Consumers hate it, the metrics are awful, and the ad agency community is doing a disservice to clients by promoting it.<p>That’s a bold claim considering that mobile advertising is booming right now. …

Digital Advertising