Amanda Chen

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4 New Reports To Optimize AdWords For Better Results

Optimize AdWords for improved results using the latest new reporting features in the AdWords interface. First page bid and Impression Share …

AdWords

Why Use Conversion Optimization to Increase Leads

Did you know that for every $92 Marketers spend to acquire traffic, on average only $1 is spent to optimize it, and turn this traffic into Leads?<p>This …

Marketing

How Google's New 'Paid & Search' Reports Can Provide Valuable Marketing Data

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If your company advertises through the Google Adwords program, you'll want to pay close attention to the search giant's recent rollout. Though its name -- the "Paid & Search" report -- is relatively no-frills, the information contained in …

AdWords

The PPC Guide for Beginners, Part 3: The Landing Page Dilemma

<i>This is Part 3 in a 5-part series. Read the rest of the series here:</i><p>When a visitor knocks on the door of your home, do you chase her away? Invite her …