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Winds of Change: Marketers Now Convinced Social Drives ROI (Report)


Advertising Industry

A Surprising Look at the Brands That Connect Best With Today’s Cultural Priorities

How can you measure a brand's relevance to today's culture?<p>That's the core question behind JWT's new research methodology, Culture Muscle, which …

Advertising Industry

10 Tips for Year-End Strategic Planning

Here are 10 simple tips to guide your strategic planning for the coming year.<p>Strategic planning is essentially making the tough decisions on where to invest your business's resources (money...staff time... staff focus... customer attention...etc.) and where you WON'T invest your business's …

Business Strategy

Strategic Planning Techniques – 3 Biggest Strategic Planning Challenges

We received a question recently about the three biggest strategic planning challenges. It didn’t take long to think about the answer, because we see …

The two big pitfalls of strategic planning

If you’re a taxi company, how do you adapt to Uber-world? I don’t know the answer off the top of my head, and I’m glad I’m not facing that particular …

Brand Strategy is Business Strategy.

There is a dissonance in my business. And it’s my own fault. I am attempting to redefine what a brand strategy is. I grew up in the advertising and …