Marketing Intern

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Uber’s newest service in India lets customers book a car for multiple trips

Uber is introducing hire cars in a new pilot program in India. That’s hire cars staffed with a driver who handles multiple journeys, not hire cars that require customers to drive themselves.<p>The company explained that the ‘Uber Hire’ service, which will be piloted in an initial eight cities, comes …

Hyundai’s Ambitious Plan Is to Film Its Super Bowl Ad During the Actual Game

After a successful Super Bowl 50, Hyundai has announced some pretty lofty plans for Super Bowl LI.<p>This year, it will run a 90-second spot in the …

NFL

Melissa McCarthy Will Star in Kia’s 60-Second Super Bowl Ad for the Niro Hybrid

After putting Christopher Walken in a Super Bowl commercial for the Optima sedan last year, Kia is turning to another celebrity, Melissa McCarthy, to …

Advertising Industry

Lexus Is Returning to the Super Bowl This Year With an Ad Narrated by Minnie Driver

After taking a year off from running a Super Bowl ad, Lexus will return to the Big Game in 2017.<p>Lexus group vp and general manager Jeff Bracken …

Lexus

Ad of the Day: Audi Zooms Through the Toy Aisle, Smashing Gender Norms Along the Way

At the start of Audi Spain’s “The Doll That Chose to Drive,” a row of Barbie-esque dolls in the pink section of a toy aisle apply makeup, perform …

Advertising Industry

Ford sets the wheels of love in motion by putting Mustang on Tinder

Users of the dating app came across a photo of the car in their list of matches. When the profile was opened, the text "It’s the date you’ve been …

Ford Mustang

How Volkswagen wants to brand the future of mobility

For all the potential around the launch of Volkswagen’s move into on-demand transportation services, it knows it must focus on the benefit they have …

Toyota targets hip young things with campaign for new model C-HR

The vehicle, which combines design elements of SUVs and compact cars, is targeted at a style conscious, relatively young consumer.<p>The campaign, …

Saatchi & Saatchi

Mazda fights back against automation in campaign celebrating the love of driving

Mazda has launched a campaign, "Drive together", which focuses on the connection between car and driver.<p>To continue reading this article you need to …

Mazda

LAND ROVER BAR MEET SUMO STARS IN FUKUOKA

The Land Rover BAR team gets to grips with traditional Japanese sporting culture in the build-up to the Louis Vuitton America’s Cup World Series …

Ad of the Day: Parents Get Their Kids to Ask Santa for a Lexus in Automaker’s Holiday Ads

Lexus has rolled out its 2016 Christmas campaign, the latest installment of its "December to Remember" sales event advertising from agency Team One, …

Advertising Industry

Nissan unveils Bale & Agüero as ambassadors

Nissan, the official global automotive sponsor of the UEFA Champions League, has confirmed Real Madrid CF winger Gareth Bale and Manchester City FC …

GM is bringing IBM's Watson to its vehicles

GM recently unveiled a new version of its OnStar system that is powered by IBM's Watson AI capabilities, according to The Wall Street Journal.<p>The system, called OnStar Go, is designed to learn from users' behavior and then bring users personalized offers from third-party partners. For example, the …

Exxon Mobil

Makers of the Famous ‘Dear Brother’ Johnnie Walker Spec Ad Just Made a Volvo Ad to Die For

Death becomes them.<p>Filmmakers Daniel Titz and Dorian Lebherz came to prominence last year with the breathtaking "Dear Brother" spec ad for Johnnie …

Johnnie Walker

Nissan tests updated 2017 Rogue in 'Star Wars' campaign

A long time ago, in a galaxy far, far away…<p>Nissan channeled its inner "Star Wars" nerd and revealed its Rogue One: A Star Wars Story marketing …

Tesla burns way more cash on R&D than traditional car makers

Tesla makes popular cars. They look good, they're generally reviewed well, and they've been at the forefront of the electric vehicle and self-driving initiatives spreading throughout the auto industry. All this while its CEO dabbles in an ongoing effort to colonize another planet.<p>To push its master …

Tesla

This Short Documentary Tells the Story of the Great Volkswagen Ads of the ’60s

In his delightful and insightful documentary "Remember Those Great Volkswagen Ads?" British filmmaker Joe Marcantonio explores the transcendent power …

Advertising Industry

Ad of the Day: Mads Mikkelsen Is a Riveting, Bizarre Hitman in Ford’s 8-Minute Gangster Flick

The new Ford Edge is so enchanting, it will turn the vicious assassin that an arms dealer hired to kill you into a smitten guardian angel—though the …

Advertising Industry

Audi R8: Night Golf

Andy and Piers from Me and My Golf put the Audi R8 Laser Lights to the test in a game of night golf.

How Vevo Is Personalizing the Ad Experience With Brands Like Honda

Vevo wants to become the Lunchables for music videos, more or less.<p>"Music videos are snackable. Bite-sized. That's why they're so popular," said …

Advertising Industry

Renault-Nissan CEO Carlos Ghosn on the future of cars

Last week, car manufacturers unveiled their latest and greatest at the Paris Motor Show. Even more interesting, these shows are a great opportunity to talk about their vision when it comes to car innovation.<p>Renault-Nissan is the fourth largest car maker in the world. And yet, Tesla seems to be …

GM’s car sharing company Maven hits the streets of San Francisco

Maven, a car sharing company out of General Motors, is driving its way into San Francisco today. The announcement made late Thursday evening is one part of a continued roll-out in several cities throughout the U.S., which started at the beginning of this year.<p>It’s city based car sharing service …

Automotive Industry Trends: IoT Connected Smart Cars & Vehicles

BI Intelligence, Business Insider's premium research service, expects 94 million connected cars to ship in 2021, and for 82% of all cars shipped in that year to be connected. This would represent a compound annual growth rate of 35% from 21 million connected cars in 2016.<p>Automakers have correctly …

Internet of Things

Some new Volvos will talk to each other to warn drivers of slippery roads

Volvo will enable car-to-car communication in some of its new vehicles, the company has announced, allowing drivers to receive warnings about road hazards during their journey. The system will be included in Volvo's top-line 90 series, Volvo's Peter Mertens told <i>Automotive News Europe</i>, and will be …

Transportation

Toyota Is Selling a Baby Robot That Reads Your Emotions and Talks to You

If you need a co-pilot for a cross-country drive or just someone to tell your problems to when a friend or psychiatrist is unavailable, Toyota now …

Advertising Industry

Adidas Wants to Sell Its Golf Business to Focus on Sneakers

Adidas said it would aim to sell its loss-making golf business to focus on shoes and clothing, after its core Adidas brand reported strong quarterly …

Shoes

How Dayparting Can Help You Tap Into Consumer Micro-Moments

Thanks to mobile, consumers expect brands to be there anytime, anywhere with helpful information. Lisa Gevelber, Google's VP of marketing, shares how …

Google
CNN

Top 5 Under Armour Ad Campaigns

Under Armour is breaking records with its impressive roster of major athletes and marketing stars. Adrienne Lofton, SVP of global brand marketing, …

Michael Phelps