Alyssa Borelli

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Three reasons why the future of public relations is red hot

I started my career in public relations many years ago and have always had a fondness for this profession and the people in it. I believe we are …

How to Do a PR Pitch on LinkedIn

Journalists may prefer to be pitched on LinkedIn rather than Twitter or on their own blog. According to this survey, LinkedIn ranks as the third most …

Gently does it: The new rules of digital persuasion

As a global imperial power for many centuries, the British have long been masters of persuasion. The subterfuge of the royal court fascinates to this …

Report: How Nonprofits Are Using Digital Platforms

A new survey of nonprofit professionals finds that many nonprofits can see the advantages of digital outreach but struggle to integrate it into the …

6 Content Marketing Hacks That Increase Sales

We’re all sick of reading about content marketing. Increase length, create flawless infographics; keywords, keywords, keywords. We get it. But the …

Top 5 Content Marketing Blogs

Most online marketers, if not all, started taking content marketing seriously in 2013. The momentum increased in 2014 and has since continued to grow …

SEO Survival Guide: 10 Tips for Content Marketing Success

Just a few years ago, articles about SEO consisted almost entirely of advice on how to carry out the day-to-day technical aspects of keyword …

Blogging and Content Marketing: a Winning Combination!

REMEMBER OLIVIA NEWTON-JOHN’S SONG FROM GREASE,<p>“WE GO TOGETHER LIKE RAMA LAMA LAMA KA DINGA DA DINGA DONG”?<p>A <b>business blog</b> and <b>content marketing</b> can …

Why the New Golden Age of Marketing Is Now

<i>PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both</i> <i>iTunes</i> <i>and</i> <i>Stitcher</i><i>.</i><p>In this week’s episode, Joe and Robert discuss an …

Content Marketing Minds: Dove's #SpeakBeautiful Changes the Conversation

The highlighted point is the '5 million negative tweets.' This is why they have teamed up with Twitter directly, rather than keeping it in-house. …

PR’s next challenge: Learn to speak geek

To be an authority on digital channels as much as traditional print or broadcast, today’s PR professionals, whether in-house or in an agency, need …

Email Etiquette for PR People

I recently spent two hours purging my email inbox of old emails. The move was forced by my purchase of a new computer and a wish to cleanse my old …

A rebuttal: Why PR majors definitely should focus on writing

I nearly fell out of my chair upon scanning a recent <i>PRWeek</i> headline: "Why PR majors no longer need advanced writing courses."<p>As soon as I got back …

6 Things Great PR Campaigns Have In Common

When it comes to capturing the attention of journalists, influentials, and prospects, some PR campaigns have more impact than others. What makes the …

Top Ten Public Relations Research Insights of 2014 from the IPR Board of Trustees

<i>IPR’s Director of Research Dr. Sarab Kochhar worked together with the IPR Board of Trustees to compile the Top 10 Research Insights of 2014.</i>For the …

5 Things You Should Never Ask Of A PR Agency

A successful partnership with a PR agency should fill needs and solve problems in creative, strategic and mutually beneficial ways, and a good PR …

How to Pitch Stories to Journalists

Public relations practitioners have more methods than ever to deliver messages to their publics. Websites, blogs and an array of social media make it …

PR Insight: What does a modern PR agency look like?

What does a modern PR agency look like?<p><b>18th February 2015</b><p>“The world of PR, particularly in the B2B space, is evolving and many agencies are …

The differences between PR and marketing

<b>“What’s the difference between PR and marketing?” It’s a common question and one that was posed to me last week when I presented</b> a webinar on content …

5 ways to get more from your PR efforts

<b>1. Skip the canned press releases</b><p>Nothing is more annoying to reporters—whether they’re at newspapers, trade publications, TV operations, or …

Seven signs it’s time to get off the PR agency treadmill

Eight years into a PR career spent exclusively in agencies has finally taken its toll – mainly on my sanity. It seems like yesterday when I walked through the doors of my first employer, fresh faced and unaware of the career tornado that was about to ensue. My agency experience has included the …

Why PR and Marketing Must Work Together to Measure Success

Image via BigStockPhoto.com<p>In the olden days before the Ad Tech revolution, back when advertisers were counting the number of drivers passing a …

How To Put Your Best PR Face Forward

As young PR pros, social media is a tool we use every day. We revamp our clients’ plans, update them on best practices and research the new</i> …

7 Simple Changes to Make Your Press Release Soar

Ninety-nine percent of press releases are utter crap. Make yours good and get some attention.<p>PR people are sometimes surprised when I tell them that I immediately toss more than 99 percent of all releases I get. Literally, many hundreds come in a week. If I do something with two, it's unusual. …