Alvaro Salinas Jr

21 Flips | 1 Magazine | 7 Likes | 6 Following | 2 Followers | @AlvaroSalinasJ | I eat, drink, dream everything Marketing. Clown nightmares - separate issue.

Everyone hates ads. Here's what marketers can do about it

Most people hate most advertising most of the time.<p>This may seem like an ill-advised thing for a marketing guy like me to say — but it doesn’t make …

Marketing

How to Talk in Meetings When You Hate Talking in Meetings

Nobody loves meetings. But they can be especially taxing for people who crave a quieter setting for brainstorming or thinking through issues, or who struggle to have their voices heard in a room full of loud-talkers. How can these folks make sure their ideas are well-represented in team meetings? …

Public Speaking

The Death of Content Marketing: Why Brands Must Become Cultural Currency

Before there was social media—before there was mobile and the video revolution, there was blogging. Once heralded as a revolution in communications …

Public Relations

The Secrets of Customer Retention & Communication in E-Commerce

Providing an excellent customer experience is one of the most important ways to improve retention and profitability in any business. A smart Customer …

RebelMouse’s new Discovery tool helps publishers find the right people to promote their stories

Social media startup RebelMouse has created a new tool for publishers — Rebel Discovery, which helps those publishers identify the social media accounts that they should be sharing stories with for maximum impact.<p>Founder and CEO Paul Berry said that when you publish a story, there are probably many …

Social Media

The 8 Technical Skills Modern Entrepreneurs Should Pick Up

Today’s entrepreneurship environment is…complicated. Never before have you had such an extensive array of methods, techniques, tactics, strategies, and ideas for growing your business.<p>The landscape is bewildering in its variety and astonishing in its complexity. And in this brave new world of …

Marketing

9 Steps to Effective Startup Marketing on Day 1

You have your product, you know everything about it, and you’re ready to get it to market. There is just one issue: you have no idea how to …

Marketing

Content Marketing Is the Future of Online Marketing

“How do I get new customers?” This age-old question is never an easy one to answer. With a plethora of options available – digital, print, referral, …

Marketing

Interesting Infographics: What Content Types Should You Create

Content marketing is both an art and a science – how, when, where, what, and to whom are all important questions when trying to figure out what type …

7 Tools to Uncover Customer Needs & Map the Customer Journey to Create Better Experiences

Marketers have become increasingly focused on the importance of understanding the customer journey and using data to lead their marketing strategies. …

How to Build Your Content Strategy for 2016

We’re well past New Year celebrations, but some brands and businesses are still struggling to come up with a decent content strategy for 2016.<p>The …

So You Have 50 Strategies? How to Prioritize Marketing Ideas

So you have a lot of ideas swirling around in your head, and many of them have road maps to completion. If you’re the kind of person who gets …

Marketing

5 Ways To Take Your Social Media Strategy To The Next Level In 2016

Just how important is social media for lead generation and customer relationships? More important than SEO and word-of-mouth advertising, according …

Social Media

Back to Programmatic's Basics: How to Use Audience Data

It might not be something that a lot of advertising professionals would admit, but many studies show that there is still much confusion about how …

The Basics of B2B Social Media Marketing Strategy

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social …

Social Media

Killing The Competition Is The Wrong Brand Purpose

A few years ago, we were working for a Japanese consumer electronics company whose major competitors included Fuji. At a workshop with the leadership …

Social media strategy and planning essentials – Strategy and Tactics

Creating your social media strategy and tactical plan1 - Building the strategy<i>noun</i> Strategy / <b>A plan of action designed to achieve a long-term or</b> …

How to Create a Brand Strategy for Your Business

In today’s marketplace more people than ever are starting their own businesses. Whether they’re small, local shops dedicated in serving the community …

Marketing Strategies Multichannel Brands

As the popularity of online shopping grows, we’re seeing traditional brick-and-mortar business dip their feet into the waters of E-commerce.<p>As the …

How To Set Up An Influencer Marketing Campaign

Our mind is like a sponge. We take in bits from every conversation, online and offline, to help form opinions and guide our purchasing decisions.<p>Some …

Marketing

Building a Keyword-Driven Content-Marketing Strategy Is Key

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It’s a common misconception that SEO and content marketing are two mutually exclusive business strategies. They’re not. In a way, it used to be true -- keyword-stuffing once helped pages get ranked well, even if the content …

SEO