Alok Dalvi

99 Flips | 3 Magazines | 1 Like | 2 Followers | @AlokDalvi | Keep up with Alok Dalvi on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Alok Dalvi”

5 Beautiful Landing Pages That Prove Great Design Still Sells

Have you ever pulled up a landing page that made you want to gag?<p>Probably more than once, right?<p>When it comes to designing landing pages, most people …

Unique Selling Proposition

How to Squeeze Every Drop of ROI from Your Lead Sources Using Salesforce

Customer relationship management (CRM) doesn’t have to be complicated. If you’re using a cloud-based tool like Salesforce, you may be wondering how …

Marketing

Big Data 2015: Top 100 Influencers and Brands

Big data has received a lot of attention in the past couple of years from major companies as well as online communities. This is not surprising as …

Big Data

How SaaS Marketing is Different from Every Other Type of Marketing

SaaS marketers have a tough job.<p>Marketing is hard. But what about marketing something that has no physical presence? Or marketing something that is …

Big data put to work in digital transformation strategies

Digital technologies offer businesses a new set of opportunities to create value.<p>Opportunities arise as analytics, mobile, cloud and social media …

Cracking the Data Conundrum: How Successful Companies Make #BigData Operational

There is little arguing the benefits and disruptive potential of Big Data. However, many organizations have not fully embedded Big Data in their operations. In fact, our research shows that only 13% have achieved full-scale production for their Big Data implementations. The most troubling …

How to Use Comments to Start Conversations with Prospects

Every successful sales relationship starts with a conversation. Sales reps must establish rapport with their prospects before advancing through the …

Social Media

Bernard Marr: Why big data matters to every business

Almost five years ago, Google’s Eric Schmidt announced that we had reached the point where more data was being created every two days, than in all of …

5 Better Ways to Network on Twitter and LinkedIn

Social media is like a professional cocktail hour — a way to connect, share and interact with others beyond the confines of your cubicle. But now, it …

Brands Don't Want Bigger Data -- They Want Actionable Insights

You're sitting in a brand-agency meeting and someone starts talking about their 3 billion data points or their real-time Hadoop big-data …

Programmatic Advertising - Top 10 Resources

The Top 10 Infographics, Videos and Resources<p>As programmatic advertising continues to grow, so does the confusion regarding how it actually works. …

PROGRAMMATIC EXPLAINED: The Rise of Automated Ad Buying And Real-Time Bidding

Programmatic advertising is the automation of online ad-buying, and it's reshaping the digital media landscape.<p>A wide majority of publishers and …

Why You Need to Add a WhatsApp Share Button

Every content marketer has been there. You publish a post you think will make waves... and it just sits there, gathering internet dust.<p>There's a …

Social Media

How analytics can be used to inform product development

This depends to an extent on what you define as your product. One might argue that in our increasingly digitised world, the lines between product …

Big Data

Beyond Engagement: How Not to Train Your Employee Advocates

Dear Business Leader:<p>Great to hear from you! Where have you been these past few months? And what's new?<p>You're doing what ...?<p>You're encouraging your …

The Difference Between Popularity and Influence in Social Media

Are you gaining influence or popularity amongst your user base? Is there a difference and if so, does it matter?<p>Far too frequently, brands fall into …

Marketing

How Paid, Owned and Earned Fit Into Your Media Strategy

When it comes to the trio - paid, owned, and earned media, the most frequent question I am asked is: "Can you explain paid vs. owned vs. earned …

6 thorny data problems that vex B2B marketers, and how to solve them

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Customers interact with us through a variety …

Finding digital influencers for word of mouth marketing - Buzztalk

Why would you want to find digital influencers?<p><b>As more and more people start using Twitter the relevance for companies is rising.</b> Word of mouth is …

40+ Social Tools for Personal Branding Success

The most popular question I've gotten over the last 12 months is around what tools do I use to build my personal brand. And more importantly, how do …

Social Media

Integrating Your Content Marketing Strategy with Employee Advocacy

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Integrating Your …

Marketing

2015 SEO Trends You Need to Know: Top of Google, Top of Mind

When it comes to selling online, there's a whole checklist of important To-Dos before you scale to success. From design to check out to product …

What Digital Marketers Can Learn From Formula One Racing

While connected consumers are busy completely redefining how they engage with brands, marketers' response has been iterative -- a tweak here or …

A Step-by-Step Plan to Improve CMO-COO Collaboration

A traveler arrives in a foreign country and attempts to use his credit card to make a purchase. It is the same card he used to buy the plane ticket and book the hotel. While this would seem sufficient to alert the bank to his impending trip abroad, “transaction denied” flashes across the terminal …

Twitter Adding Features: Will it Change the Social Network?

Recently Twitter announced the rollout of new features, most notably the ability to have group messages.<p>Being interested not just in technology, but …

Social Media

Technology Merger and Acquisition Outlook for 2015

Many silicon valley venture capital firms would prefer to forget the epic dot-com bubble that lasted from 1997 to 2000. But who can forget their …

Dot-com

Data to Insight to Action: 4 Ways to Generate ROI from Ecommerce Analytics

There's been a lot of talk over the past couple of years about big data. First introduced nearly two decades ago, big data is the collection of large …

8 Reasons Your Organization Must Have a Social Media Policy

Social media policies at organizations large and small were, as recently as 2012, quite rare. Like telephone, personal computer and email policies of …

LinkedIn Stops Private Marketplace Deals in the U.K.

Is this a welcome or an unattractive move for marketers, and what was likely behind LinkedIn's decision?

LinkedIn

Disabling the Data Discord and Enabling the Data

Recently, I found myself explaining to my 8-year-old daughter what life was like before the arrival of mobile phones. I told her that “back in the …