Ally Ostrander

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How to Get the Most From Your Social Marketing Investment

According to a Marketo-sponsored report from the Economist Intelligence Unit, 40 percent of marketers plan to invest the majority of their marketing …

Top 12 Best Digital Marketing Tools For 2015

Did you ever get the sneaky suspicion that your days could be “so much easier” — if you only had the right tools? Truly, these days, there is …


17 Adorable Guide Puppies To Brighten Your Day

This is all the cute you will ever need.

Twitter Marketing: 9 Biggest Mistakes You Can Make

Mistakes are the integral part of our learning. But we can only learn from our mistakes when we recognize them.<p>If there's no one to tell us we're …


Twitter launches new advertising tool for small businesses

Twitter is making it easier than ever for small businesses to advertise on its platform.<p>The company introduced quick promote Wednesday, a new …

Small Business

Five Ways Pinterest Is Beating Facebook

Pinterest has always seemed like Facebook’s cozy little sister. Instead of sharing news articles and memes, Pinterest users (mostly women) curate pages of living room furniture and Halloween party recipes.<p>But underestimating Pinterest would be a huge mistake. “As social networks go, Pinterest …


What Did the Super Bowl Teach Us About Brand Influence?

Brands who succeed on social media are as varied as the fans of the Patriots and the Seahawks. Brands as far apart in their content strategies as …