Ally Ostrander

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How to Get the Most From Your Social Marketing Investment


Top 12 Best Digital Marketing Tools For 2015

Did you ever get the sneaky suspicion that your days could be “so much easier” — if you only had the right tools? Truly, these days, there is …

Why Marketers Need to Learn to Swipe Right

Much like online dating, the matchmaking of brands and customers has entered into the social space with intent to discover, engage, and find …


17 Adorable Guide Puppies To Brighten Your Day

This is all the cute you will ever need.

Twitter Marketing: 9 Biggest Mistakes You Can Make

Mistakes are the integral part of our learning. But we can only learn from our mistakes when we recognize them.<p>If there's no one to tell us we're …

Social Media

Are Today's Marketers Tomorrow's CEOs?

Over the past 30 years, there has been tremendous change in the role of marketers within the firm. A “Chief Marketing Officer” title was created, CMOs serve on leadership teams, and many are invited into the boardroom. Recently, we’ve witnessed CMOs stepping into CEO roles. Just last week, the …


Twitter launches new advertising tool for small businesses

Twitter is making it easier than ever for small businesses to advertise on its platform.<p>The company introduced quick promote Wednesday, a new …

Five Ways Pinterest Is Beating Facebook

Pinterest has always seemed like Facebook’s cozy little sister. Instead of sharing news articles and memes, Pinterest users (mostly women) curate pages of living room furniture and Halloween party recipes.<p>But underestimating Pinterest would be a huge mistake. “As social networks go, Pinterest …

Social Media

What Did the Super Bowl Teach Us About Brand Influence?