Allison Speaker

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What To Expect When You Start Advertising On Snapchat

If you’re a marketer, you are always looking for a hot new platform to reach your audience. If Snapchat isn’t already on your radar, it should be. Yet we’ve all heard reservations and predictions about the future of Snapchat – from Evan Spiegel being too secretive to declining user growth at the …

Advertising

Mastering social media advertising

Social media ads used to be the neglected stepchild of digital advertising. No longer: now there are sophisticated bidding tools, analytics and …

New advertising research: Reach is no longer enough

The Interactive Advertising Bureau (IAB) will release research today that shows how consumers are creating their own “personal prime times”— or …

IAB

Trump’s Facebook advertising advantage, explained

<i>This article has been updated.</i><p>Brad Parscale is, at his core, a digital marketer. Over the course of 2016, his client was Donald Trump, and Parscale’s management of Trump’s online advertising efforts were no small part of the presidential candidate’s unexpected victory. On Tuesday, Parscale was …

Donald Trump

Amazon's newest acquisition, the doorbell startup Ring, made a smart move to fend off Google

Amazon confirmed on Tuesday that it was planning to acquire the smart-doorbell startup Ring, which lets homeowners talk to visitors using their phones. News reports put the price tag at about $1 billion (£715 million).<p>Amazon hasn't gone into much detail about why it acquired Ring, but the company …

Smart Homes

Amazon acquires Ring, Santa Monica-based maker of smart doorbells

Amazon Inc. has agreed to buy Ring, the Santa Monica maker of security cameras and internet-connected doorbells, the companies said Tuesday.<p>The deal is worth more than $1 billion, Reuters reported, citing an unidentified source familiar with the matter.<p>The acquisition pushes Amazon further into …

This Futuristic Startup Could Disrupt The Dairy Industry

Berkeley-based startup Perfect Day just announced the completion of their $24.7 million dollar Series A round, making another strong statement for the cellular agriculture industry. While most of the other prominent cellular ag startups are focusing on meat (Memphis Meats, Super Meat, Mosa Meats), …

Forestry

We're at the beginning of 'a big new field of medicine' — and one startup just got $53 million to supercharge it

Senti Biosciences, a startup that's looking to make a new treatment that's upending how we treat cancer, just raised $53 million.<p>The series A round was led by New Enterprise Associates, which was joined by 8VC, Amgen Ventures, Pear Ventures, Lux Capital, Menlo Ventures, Allen & Company, Nest.Bio, …

Immunotherapy
Startups

Crypto Exchange Poloniex Acquired By Payments Startup Circle - CoinDesk

Circle announced Monday that it has acquired the U.S.-based cryptocurrency exchange Poloniex, confirming recent rumours about the deal.<p>In a …

Cryptography
Startups
Startups
Startups
Smart TV

Elite class of sex traffickers shielded by online advertising laws

Last week, jurors in Boston sentenced Marvin Pompilus to six-and-one-half years in state prison for sex trafficking six women. Like most sex …

Discovery Communications

Google and Facebook Need Advertising 'Moonshots'

Google and Facebook are among the most valuable companies in the world thanks to their grip on the advertising market. The big question is whether …

Digital Advertising

The Moment of Truth Has Come for Digital Advertising’s Transparency Problem

The lack of transparency in the world of online media—which has led some to describe today’s content landscape as the “Wild Wild West”—has long been …

Digital Advertising

12 Reasons You Should Join an Accelerator to Advance Your Startup

You can thrive with a little help from your friends.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You have a startup, but you are at the point where you could use advice, direction and a little funding. That’s when you hear about accelerators located around the country that offer …

Startups

Startup Of The Week: Chummy

Meet Anton Zapolskyi, Vitalii Betin and John Popel, key people behind Chummy, the simplest app to ask for help and pay it forward.<p>I connected with Chummy co-founders to talk about social responsibility, human kindness and startup life.<p><b>Tomas Laurinavicius:</b> What’s your elevator pitch?<p>Chummy is the …

Kuala Lumpur

How Illinois Universities Power The Chicago Startup Ecosystem

Ten years ago, Chicago was not a major player in the startup ecosystem. Now, it’s one of the most important cities in tech.<p>In fact, the overall Illinois rate of startup growth is 68.85%, and Chicago itself has been consistently ranked first for VC returns. It’s been named alongside Boston, Los …

University of Chicago
Ice Cream

Adecco Group acquires recruiting startup Vettery for $100M

The Adecco Group, a global HR services firm headquartered in Switzerland, announced today that it has acquired Vettery.<p>The financial terms were not disclosed, but a source with knowledge of the deal told us that the price was a little over $100 million. (It’s not clear how much of that is cash …

Recruitment

Why Every Pizza Commercial Features Literally the Exact Same Toppings

“But how does this image make you <i>feel</i>?”<p>It’s a common question in focus groups, one I’ve been asked numerous times about everything from yogurt to pizza. As a teenager, I participated in a focus group about pizza advertising, and responded to that question without any concept of how many people were …

Student Journalism

A Tribute to Terry Clarke, the Late, Great Boston Advertising and PR Man

At some point during the 1970s, my father, Terry Clarke, walked into the pristine conference room of a conservative manufacturing company in New …

Advertising Industry

These Advertising Legends Came Together to Work on a Campaign for American Veterans

With 15 years as a vp at McCann Erickson and subsequent stints as creative director for leading brands like Victoria’s Secret, Mike Koulermos can …

Veterans