Allison Simeone

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6 Data Tools That Might Make Your Life Easier

Wish you could get a quick snapshot of how your company is doing? Try one of these data dashboards.<p>There is too much data to manage these days. A constant stream of sales-management stats, website analytics, and data points from social-media sites such as Facebook and Twitter.<p>The following data …

The 'Giant Selfie' and 6 Other Digital Marketing Trends to Watch

A social media maven explains what's hot, and why your company can't ignore any of it.<p>When Shama Hyder published her book <i>The Zen of Social Media Marketing</i> in 2010, she got an email from a potential customer. "Is it available on the iPad?" he asked. "You mean that device that came out yesterday?" …

Marketing

How to Get a Refund on Your Xbox Live Gold Subscription (In June)

If you only use your Xbox for Netflix and Hulu, bookmark this. Microsoft said today that, once it stops making Xbox 360 and Xbox One owners pay for access to media apps in June, those nongamers will be entitled to a partial refund of their Xbox Live Gold subscriptions. Subscribers who contact Xbox …

Historical Figures Get a Branding Makeover With Modern Business Cards

Would you hire Roald Dahl or Vincent van Gogh? With a beautifully crafted business card, it's hard for hiring managers to resist these superstars of …

For Your Next Social Media Campaign, Look to Instagram

According to a new report, branded content on the photo-sharing service yields greater user-engagement rates than other platforms.<p>To interact with your customers more effectively, increase your activity on Instagram, not larger social media networks such as Facebook and Twitter.<p>According to a new …

Social Media

Three Ways Companies Can Reinvent Themselves Digitally

In less than a decade, the systems that defined the 20th Century — mass production, mass consumption, mass marketing — have been swept away by co-creation, co-production, co-distribution.<p>In an era where anyone can become a brand’s biggest gadfly on Twitter, an activist organizing millions on …

Creating Shareable Visuals is Easy With These 7 Online Design Tools

This story originally appeared on Visual.ly<p>We all know that when it comes to consuming content, text alone no longer makes the cut. We are multi-sensory beings and the more we can plug into our senses to absorb content, the bigger its impact.<p>Adding visuals is key to beefing up impact and engagement …

Infographics

MIT algorithm predicts how popular your Instagram photo will be

<i>The most-liked photo of 2013.</i><p>If you want more Instagram likes, don't take photos of spatulas, golf carts, or space heaters. That's a bit of advice from Aditya Khosla, a PhD candidate at MIT's prestigious Computer Science and Artificial Intelligence Lab. Khosla, who previously came up with an …

3 Reasons Your Website Will Never Be Finished

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Say, I’ve got some news for you: Your company's website will never be finished. You will never sit back, breathe a sigh of relief, and say, “Finally! We’ve got this thing wrapped up; now we can move onto other things.”<p>That is, this will …

Widgets

Contently Offers New Analytics Tools To Help Content Marketers Go Beyond Pageviews

There are a number of startups offering tools to help advertisers create articles, videos, and other content that can attract potential customers. (LinkedIn just announced a partnership program to work with many of those startups.) But how can companies tell if this content marketing is actually …

4 Tactics for Surviving Facebook's Algorithm Changes (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As Facebook’s organic reach plummets, brands that have built their social-marketing strategy on a simple, single-platform Facebook strategy will suffer the most.<p>In recent months Facebook released a series of changes to its algorithm, …

Social Media

Meet the Algorithm That Can Predict Your Photo's Popularity Before You Post It

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social media can be a funny place. Why does one post spread like wildfire, while another languishes in obscurity?<p>The science behind a post's popularity has understandably gotten a lot of attention of late – for businesses investing in …

Social Media

A Guide to the Best Times to Post on Social Media (Infographic)

This story originally appeared on PR Daily<p>Do you post social-media updates when your audience has the highest chance of seeing them, or just whenever you think of it or happen to have a free minute?<p>If you aren't posting to a social media site when most of your audience members are on it, all that …

Social Media

5 Ways to Get PR for Your Startup Without Spending a Pretty Penny

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Getting exposure for a project you’ve sacrificed sleep, money and social time for may seem like the highest priority right before launch. The problem is most startup budgets won’t bank a clever publicity campaign or a high-end PR …

Public Relations

The Social Media Frequency Guide: How Often To Post To Facebook, Twitter, LinkedIn, And More

Your complete guide to timing social media outreach for the best results.<p>Subway has this sandwich with Fritos on it. I know this because their commercials play constantly on my TV and computer such that I nearly have the ads memorized.<p>Every time their commercial airs, Subway is flirting with the …

Social Media

Piggybacking: Marketing for The Age of The Network Effect

<i>Sangeet Paul Choudary is the author of the blog Platform Thinking. Patrick Vlaskovits is a NYT bestseller author and CEO of Superpowered.</i><p>Welcome to the age of the zero-dollar marketing startup. WhatsApp, and earlier Instagram, have officially become a permanent part of startup lore for having built …