Allison Kyrouac

30 Flips | 5 Magazines | 1 Follower | @AllisonKyrouac | Keep up with Allison Kyrouac on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Allison Kyrouac”

Eight Ways To Boost Your Brand Or Business With Twitter

Perhaps you’ve already been using Twitter for your own marketing campaigns but have not really seen much difference in your profits. Or maybe you’re exploring it now in order to make the most of it for the sake of promotion.<p>Twitter can help grow your brand or your business, but only if you know how …

What is a Content Marketing Strategy (And Why Do I Need One?)

With traditional marketing tactics becoming less effective as the Internet breeds more self-guided buyers, content marketing has risen up to provide …

Refreshing Cocktails

From classic mojitos to watermelon-tequila cocktails, here are Food & Wine's best refreshing cocktail recipes.

The Best Ingredients for Your Home Bar

Stepping up your cocktail game begins with the right ingredients--a next-level stock of spirits, bitters, and mixers<p>Cocktail hour at home doesn't have to mean a glass of Merlot or a bottle of beer. Bring some next-level mixology (yes, we said "mixology") to your domestic game with these new-school …

Bitters

9 Classic Cocktails to Know (and Order) to Sound Like an Adult

There comes a time in every drinker’s life when combinations of booze and soda no longer cut it. To help you through this time—and to help you make a …

How New Domain Names Increase Engagement for Small Businesses

Since 2014, hundreds of new domain name extensions (also known as top-level domains) have been introduced, opening a world of options to small …

Why it's time to integrate your website into your digital marketing strategy

As the head of marketing, do small beads of perspiration break out on your forehead when you hear the dreaded phrase: “It’s time to redesign our …

Marketing

Facebook's Big Plan to Make Your Cellphone Faster

Facebook has teamed up with Nokia, Intel, and several telcos to create an open source hardware and software platform for the telecommunication …

How To Tell Your Brand Story On Social Media

Brand storytelling, when done properly, allows marketers to build personality and associate emotion with a brand to create (or, at least, attempt to create) a personal connection with the consumer. The prevalence of social media today has driven an interest in leveraging the convergence of content …

Public Relations

7 Proven Tips to Launch Your Business on Instagram

With over 400 million monthly active users, Instagram is a great network for gaining online visibility and building an audience for your brand. If …

Marketing

How to Promote Your Blog Posts on Twitter

If you write a blog post but there’s nobody there to read it, does it make a sale?<p>You might have hired the best writer, researched the most …

Tracking Digital Marketing Campaigns Without Expensive Software

There are a lot of tech companies that are taking a crack at tracking digital marketing campaigns. If you have the budget to invest in software, …

Website Logo Placement for Maximum Brand Recall

<b>Summary:</b> Users are 89% more likely to remember logos shown in the traditional top-left position than logos placed on the right.<p>Showing a logo in the …

Mobile marketing firms are asking if their ads are worth it

For more Mobile Commerce news related articles.Businesses are struggling to see the direct return on their investment into social and smartphone …

Gamification - How to Turn Gaming into Sales

Creating brand standout through engagement is a digital marketer’s ongoing challenge. With the vast majority of brands competing in crowded …

Gripping article about Tumblr, teens and the rise and fall of bloggers

Read Elspeth Reeve's fabulous article about Pizza, one of the most popular Tumblogs, the "secret lives" of Tumblr Teens, and mistakes made.<p>It has …

16 dos and don’ts of blogging | Amy Treasure

I have been <b>blogging</b> for around 4 years with the last two years being solely on this blog. A couple of years ago I didn’t take blogging as seriously …

4 Digital Marketing Methods You Should Know About

Ad tech is an industry that’s continually evolving. For digital advertisers, keeping on top of new (and old) marketing techniques is a must. Whether …

The 5 absolute, must-do essentials of content marketing (webinar) - Sia for Collaboration

Content marketing isn’t just another arrow in your quiver — our panel of top marketing professionals argue that when it’s used correctly, it’s a …

The 7 Deadly Sins of Content Marketing

As our Google-governed realm advances so do the marketing practices that help us better connect with our customers. Are you committing content …

Marketing

What Is the True Cost of Building and Managing a WordPress Website? - Copyblogger

In any description of WordPress features, there’s one word you’re sure to see:<p><i>Free.</i><p>This is, of course, true. The files necessary to install WordPress …

How to create ads that don't objectify women - CNN Style

Written by Emanuella Grinberg, CNN<p>Contributors Haimy Assefa, CNN<p>Advertising executive Madonna Badger uses four criteria to determine whether an ad objectifies women:<p>Prop: Does the woman have a choice or voice in this situation?<p>Part: Is she reduced to just a sexually provocative body part?<p>Plastic: …

29 Amazing Literary Magazines You Need To Be Reading

And you thought your reading list was long already...

2015 Trends in Review: Publishers, Content, and Audiences

Kicking off a new year in business should always involve a moment of reflection, and content marketing is no different. Reflection is not just about …

7 essentials for distinctive content marketing

Do you suffer from content shock?<p>As companies ratchet up their content output, the glut of information is outpacing the time or interest we have to …

10 Rocking Social Media and Content Marketing Insights

At the end of the day, our marketing strategy depends on connecting with the reader with the best content to incite action. Like buying from you — …

Marketing

What is Content Marketing – A Guide for your Business

Content Marketing is new innovative way to grab new/loyal customers by producing/sharing awesome content (images, videos, infographics etc).So, …

How to Conquer the 6 Most Pressing Content Marketing Challenges [Exclusive Video]

Whether you want to admit it or not, there are probably some things about content marketing that you just don’t feel like you have a solid grasp on. …