Alistair Houghton

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20 Years of Digital Advertising: From Banner Ads to Sponsored Snapchats

AT&T ran the first banner ad two decades ago today via the then-popular Web browser Netscape, which offered a palette of 16 colors—a fraction of what …

Advertising

Retail Marketers' Top Digital Channels

Some 41% of retail marketers say they have spent more on social media marketing this year than last year, according to a recent report from …

3 Ways to Optimize Your Brand's Social Media Marketing Success

While nearly 90% of companies are using social media for marketing, the distance between “using” and “succeeding” is of Grand Canyon proportions.<p>In …

Public Relations

5 Tips on How to Be Effective at Content Marketing

Content marketing is fun but it often feels overwhelming.<p>It’s about inspiration, perspiration (doing the work) and good luck. Making that content …