Alison Evans

28 Flips | 3 Magazines | 2 Likes | @AlisonEvans5mca | Keep up with Alison Evans on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Alison Evans”

Three Key Components of Effective Marketing and Content Calendars

Content marketing is booming. Fully 73% of businesses plan to increase the amount of original content they generate this year, according to research …

Marketing

A Beginner’s Guide: How to Organize Facebook Ad Campaigns

If you’re new to paid social media advertising, think of Facebook ads as the ideal place to get started — they’re inexpensive, low-pressure, and …

How to Create and Reinforce Your Buyer Personas

Every inbound marketing resource recommends that you develop buyer personas for your target audience.A buyer persona is a representation of your …

You've Got Mail: How Email Marketing Is Changing the Game of Direct Marketing | Inc.com

<b>What Is an Email Marketing Service?</b><p>Everyone's gotten at least one email with any of the following subject lines: 50% Off Weekend Sale! Buy One Get One Free! We've Moved!<p>Why has everyone shared in this? It's because email marketing helps businesses connect and engage with large numbers of contacts …

Gochujang-Ranch Crispy Chicken Bowl

6 servings<p>Make the chicken ahead for the most substantial lunch of your life. Together with avocado and toasted cashews, this bowl will keep you full for hours. Bonus: the spicy ranch dressing is also a great dip or a dressing on nearly anything.<p>September 2017Print<p>Ingredients<p>¾ cup mayonnaise<p>½ cup …

Recipes

It's All in Your Head: Photographic Vision Over Photographic Skills

Photographers will spend tons of money and lots of time perfecting their use of the tools of their trade. We buy books and classes, watch tutorials, …

How to Organize a Professional Photoshoot

Organizing a photoshoot, professional or otherwise, can be a daunting task. From a small portrait sitting with a local band to a worldwide ad …

Color Management

12 Reasons Why I Suck at Instagram and You Probably Do Too

Like many photographers, I've been scratching my head at how to win the Instagram game. Over the last six months, I decided to up my game and upload …

Social Media

Clever Camera App Uses Deep Learning to Perfectly Retouch Your Photos Before You Take Them

Professional photographers often spend hours painstakingly perfecting their images in Lightroom and Photoshop before sharing them with the world. But …

Machine Learning

How This Former Personal Assistant Used Instagram to Turn Her Love of Flowers Into a Blooming Business

Floom founder Lana Elie found fans on Instagram before officially launching the company.<p><i>In this series, Instagram Icon, Entrepreneur speaks with the individuals behind popular Instagram accounts to find out the secrets of their success.</i><p>Lana Elie had a problem.<p>The former personal assistant and …

Winter Is Coming: What Retailers Can Do to Prepare for the Holidays

Retail marketers say developing content and promotions well ahead of time is the most effective thing that can be done to prepare for the winter …

Marketing

The Pros and Cons of Using Hootsuite to Manage Your Social Media Efforts

To Hootsuite or not to Hootsuite? I'd like to say this is something I consider before knuckling down on every social media project I undertake, but …

How Do Colors Influence Website User Engagement?

422737 / Pixabay<p>Besides defining your brand, color grabs attention, conveys the right emotions, and also helps illustrate the hierarchy of page …

UI Design

The ABC's of Instagram Stories

With more than 200 million daily users, Instagram Stories has surpassed Snapchat in terms of popularity. This feature is a great way to connect with …

InterAct

Taking The Pain Out Of Email Design and Editing

Whether you’re creating your own or editing email templates, email design can be a frustrating experience within many email service providers (ESPs). …

How to Properly Funnel Facebook Traffic to Your Website

Facebook is an excellent source of traffic for businesses that are actively seeking out website visitors. It’s an easy platform for engagement and …

How to Create the Best Facebook Business Page

Remember back when Facebook pages were simple places where you could Like a business to follow them?This is what Facebook pages used to look …

How to Stop Writing Boring Social Media Posts (And Start Driving More Traffic And Engagement)

It’s hard to be heard on social media. Tightening algorithms are crushing organic reach. You can’t outsmart bots or hack your way to success. Plus, …

How to Use Facebook Live to Grow Your Brand

Facebook Live is a force to be reckoned with.I’ve done a few live streams myself. One was a discussion of behavioral marketing with Ryan Urban and …

How to Build a 24/7 Communications System With Your Customers (That Doesn't Keep You Up All Night) | Inc.com

Quick. When you think about real-time communications, what's the first thing that comes to mind? If it's the infamous <i>Oreo You Can Still Dunk in the Dark</i> tweet, you're living in the past. That campaign happened more than four-years-ago - ancient history in the world of real-time marketing.<p>Leave your …

What Is Customer Retention Rate & Why Should You Care?

Your customer retention rate is a metric that reveals whether your marketing and customer care efforts are bleeding dollars or fortifying your …

The 7 Best Facebook Business Pages and How to Copy Their Strategies

Facebook’s algorithm hates you.This might sound like a conspiracy theory, but it’s true.Let me explain why.Your business page’s organic reach (the …

5 Mistakes That Could Be Killing Your eCommerce Revenue

Ecommerce stores can be difficult to manage. There are many components that have to work in unison to effectively drive conversions. Even when …

19 Strategies That’ll Help You Become an Influencer

I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space.But how? Why?Part of my growth as an …

Brand managers: Avoid these 6 cringe-worthy social media behaviors

Social media management might seem easy, but many brand managers have proven it’s not a cakewalk.<p>In 2017, one would think that brand managers have …

41 Of The Most Suspenseful Books You'll Ever Read

*GASP*<p><i>Note: Entries have been edited for clarity and length.</i>