Alisa Schmidt

10 Added | 3 Magazines | 1 Follower | @AlisaSchmid2015 | Keep up with Alisa Schmidt on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Alisa Schmidt”

10 great workplaces in advertising and marketing



6 Creative Ways to Integrate Social Media and Email Marketing

This story originally appeared on Buffer<p>Digital marketers—like you!—are all stars. You have your hands full with all the many ways to reach your audience. At any given time, you may need to be fluent in email, content and social media because your audience is cross-platform.<p>Few people make buying …


9 Ways to Humanize Your Brand With Social Media

Shares 7K<p>Do you want to build stronger relationships on social media?<p>Do you know where to start?<p>Engaging with your social audience on a meaningful …

Public Relations

STUDY: Influencer Marketing Pays $6.50 for Every Dollar Spent

Everyone in PR and digital marketing understands the importance of influencer-driven campaigns, but a couple of recent research pieces reinforce its …

The Power of Brand Authenticity on Social Media [Infographic]

Authenticity can be very important on social media, without which audiences could be alienated. An infographic from Bonfire Marketing outlines how …


Types of content every brand should create

• Discounts of $50-$300 off on conferences, workshops, webinars and webcasts<br>• Exclusive and archived content on all four news sites -, …

Public Relations

Small Businesses Can Compete With Big Brands On SEO

Even though Google favors big brands, the truth is that small businesses <i>can</i> compete with the bigger names for organic search engine traffic. This is possible even though big brands often spend tens of thousands on SEO without batting an eye, and even though small businesses are spread thin on …

Small Business

“Ted’s like Romney. He’s got binders full of women”: A “Mad Men” recap in tweets

The best viewer reactions from last night’s midseason premiere<p>"Mad Men" returned last night for its final run of episodes, and naturally everyone took to Twitter to share their feelings in real-time, which included grief about Rachel's passing, excitement about an unexpected "My So Called Life" …