Imre Devai

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Social Media or SEO: Which Is More Important to Your Business?

Back in the day, well optimised sites with a multitude of keyword-rich backlinks were seen as the only way of getting your website ranking in the …

15 Must-Have Marketing Tools for 2015

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The "if you build it, they will come" plan won’t get your business seen in 2015. The fact is, 50 percent of companies plan to increase marketing spend in 2015. So what will you do to get exposure and grow your business this year?<p>If you …

Seven trends for 2015: The year of interactive experiences GRANT FLANNERY

<b>Everything mobile, wearables and story building, is 2015 the year we move into a new level of interactive experiences? Grant Flannery of The White</b> …

Material Design

10 Essential Social Media Lessons for Your Business in 2015 [#Infographic]

<b>Did You Know:</b> that 41% of traffic to Ecommerce sites comes from Pinterest compared to 37% from Facebook - yet only 10% of brands have a strong …

2015 Will Be the Year of Video Marketing

<i>"Show the readers everything, tell them nothing."<br>—Ernest Hemingway</i><p>Show, don't tell. That is the simplest yet most powerful lesson a storyteller can …

10 predictions for content marketing in 2015

If 2014 was the year content became the connective thread for all marketing, 2015 is poised to be the year that brands actually understand their …

Campaign Monitor

Learn how to send more effective emails.<p>The email newsletter is the most effective way to keep your audience updated on your latest company news.<p>The …

29 Free Internet Tools To Improve Your Marketing

<i>This post originally appeared on the Buffer blog.</i><p>Aren’t shortcuts just the best?<p>While everyone else takes the long way, you and your shortcut get to breeze right through, skipping a few steps and feeling pretty smart doing it.<p>Finding a good marketing shortcut feels especially great, considering all …

11 Marketing Trends To Watch For In 2015

The fundamentals of marketing are always going to be the same, but with the landscape changing at the speed of technology, what matters most now is how one activates the fundamentals. Smart marketers know that they need to get ahead of the trends and anticipate the next big things, or else be …

The secret influence prices have on your shopping

The “decoy effect” is a longstanding marketing principle that was first demonstrated in 1982 by Joel Huber and others at Duke University and then expanded upon by Stanford GSB Professor Itamar Simonson. The premise is that a product is perceived as more valuable to a buyer if he or she can compare …

Why Marketing Needs To Get Serious About Customer Success

The difficult truth is that your customers don’t care about your innovation or your products; they care only about the result you can help them achieve. So while many companies believe they’re focused on their customers’ success, they’re really focused on their own success.<p>As we argued in our last …

Why P2P Marketing Is the Key to Everything

You may listen to your customers or experts (or your spouse) but when it comes time to make a business decision, peers carry the day. And the more connected and networked we all become, the more peer to peer marketing (P2P) is the future of reaching people.<p>Who do you listen to?<p>If you're married and …