Alicia Wendling

128 Flips | 9 Magazines | 3 Likes | @AliciaWendling | Keep up with Alicia Wendling on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Alicia Wendling”

The Death of Traditional Advertising and the Rise of Originality

Companies that can't afford TV ads are finding they can do a lot on online for a lot less money.<p>Traditional advertising is dead.<p>I don’t mean that it’s waiting on deck for the Pearly Gates in hospice, or being read it last rites. I mean the era of Mad Men has full-on flat lined. With a Super Bowl ad …

Why All Brands Should Be Selling on Social (And How to Do It) | Inc.com

Let's talk data. The average person spends 118 minutes a day on social media sites like Facebook (which boasts more than 1.5 billion active users worldwide), Twitter, Instagram, and Snapchat, while 74% of consumers rely on social media to influence their buying decisions. Quite simply, if your …

Here Are The Top User Interface Design Trends For 2017

<b>Users have</b> become more tech-savvy and have higher expectations for design than ever—which makes it all the more important that your app resonates …

The Difference Between Tactics and Strategy in Marketing | Inc.com

The internet is full of tips, tricks and tactics for how to get ahead with your online business.<p>The problem with these tips is that they're surface level. And this is why most people think marketing doesn't work. Because if you just focus on surface level shit, you'll, at-best, only see surface …

Marketing

Think Like a Television Network to Create a Winning Social Media Strategy

From a marketing perspective, there is no such thing as “social media.” It’s nearly pointless to think of social media as one thing, because the …

Torture and Killing of Transgender Woman Stun Brazil

RIO DE JANEIRO — The killing of a transgender woman who was beaten, tortured, shot and then bashed on the head with a big stone has horrified and transfixed Brazil, training attention on the violence and discrimination suffered by transgender people in South America’s most populous nation.<p>The …

How To Start A Content Marketing Campaign With No Money

Content marketing has become one of the most popular digital marketing strategies, with 88 percent of B2B marketers now using it in some form.<p>But it costs significant time and/or money. What if you don’t have those dollars to invest? What if you’re just starting out, or what if you’re already …

Marketing

What’s the Value of a Like?

Brands spend billions of dollars a year on elaborate efforts to establish and maintain a social media presence. Think of the live-streamed video of a man setting a world record by skydiving from 128,000 feet (Red Bull) and the strange tweets sent from a supposedly hacked Twitter account that in …

Why Business Is About to Boom for Social Media Agencies

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. (Our 2014 …

How To Create Engaging Motion Graphics In Four Steps

What are motion graphics? Simply put, they are animated graphics that tell a story. Motion graphic stories can be told through kinetic text, through …

11 New (and Creative) Ways to Show Off Your Succulents

Your tiny plants will instantly make a big statement with these ideas.<p>We'll be totally honest and say we haven't come across a succulent we didn't adore. They're tiny, cute and downright happy. But that doesn't mean we don't want to up our gardening game in honor of our favorite plants. These ideas …

Decorations

9 Chic Design Solutions for Tiny Living Rooms

Interior Design

20 Creative Ways to Use Social Media for Storytelling

Storytelling has always played a part in successful marketing.<p>Stories enable us to build personality and create a connection with consumers. But can …

Here's Everything That's Wrong With Social Media Marketing | Inc.com

In 2012, after spending most of the recession struggling to grow my startup, I went to work for Winn-Dixie as their first-ever social media manager where I helped launch the company's brand presence on Facebook and Twitter.<p>If there's something that the early days of social media--circa 1990's and …

Social Media

Tips for Developing a Social Media Marketing Schedule

The key to a successful social media strategy is to develop a consistent posting schedule that works for you. Posting consistently is a great way to …

How To Divide a Small Studio Apartment Without Building a Wall

While the thought of dividing a small studio into even smaller compartments may strike fear into the hearts of many apartment dwellers, there may …

When Social Media Is A Waste Of Time For Businesses

Ask business owners about their list of <i>should-</i>dos and they’ll tell you that right near the top is social media. Well I’m hear to relieve you of your guilt: for most solopreneurs and small businesses, social media is a huge waste of time.<p>To find out why, follow me on Twitter. <i>Kidding</i>. But really, the …

10 Marketing Conferences Entrepreneurs Must Attend in 2017

Here are events where you will get the most bang for your buck.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I’m often underwhelmed by the conferences I attend. Many of the sessions I’ve sat in on over the past couple of years have regurgitated the same basic knowledge time and time …

Tanzania threat to list gay people

<b>The threat to publish the names of suspected homosexuals in Tanzania has been defended by the deputy health minister in a fierce row on Twitter.</b><p>Homosexual acts are illegal in the East African nation and punishable by up to 30 years in jail.<p>Those who advertised homosexual activities online would …

Correction: Suicidal Teens-Marriage Laws story

CHICAGO (AP) — In a story Feb. 20 about same-sex marriage laws and teen suicides, The Associated Press, relying on figures published in a JAMA …

13 Rules Regarding Proper Email Etiquette from Around the World

Last month, France enacted a new labor law that gives anyone who works at a company with 50 or more employees the "right to disconnect" from their …

How to Make Your Website a Powerful Marketing Machine

Not so long ago, websites were purely used to deliver product and services information to target customers…<p>But they have morphed into a …

Who wins the three-way cloud battle? Google vs. Azure vs. AWS

When choosing a cloud platform, newcomers may only look at the cost, but many different business needs should be taken care of before making the final call. We hope to help you get a clear perspective on three major cloud platforms.<p>Right now, there are three main players in the market: Google Cloud …

Companies Are Bad at Identifying High-Potential Employees

A high-potential employee is usually in the top 5% of employees in an organization. These people are thought to be the organization’s most capable, most motivated, and most likely to ascend to positions of responsibility and power. To help these employees prepare for leadership roles in a …

Copy If You Can: Improving Your UI Design Skills With Copywork

• 16 min read<br>• Inspiration, Workflow, Techniques<p>There’s a technique for <b>improving one’s user interface design skills</b> that is the most efficient way I know …

UI Design

4 Simple and Effective Strategies to Handle Difficult People at Work | Inc.com

Lets get right down to it. You want to handle those difficult personalities like a boss? Well, as you read further, you'll notice a theme. It's more about you than that difficult person driving you nuts.<p>I say this because when we're dealing with a difficult person, the only thing we have control …

Self-help

50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017

Video is taking over social media.<p>In our end of 2016 social media survey, 83 percent of marketers said they’d like to create more video content if …

Four famines mean 20 million may starve in the next six months | Reuters

GENEVA (Reuters) - More than 20 million people - greater than the population of Romania or Florida - risk dying from starvation within six months in four separate famines, U.N. World Food Programme chief economist Arif Husain says.<p>A woman uses a stone grinder to make flour in her house in the …

How to Build Your Business by Connecting with Influencers on Twitter

Twitter is a great tool for expanding your network.<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>Every business owner seeks to boost their market share and find new audiences for our products and services -- it’s how we stay profitable. One of the best ways to reach new …