Alice L

18 Flips | 1 Magazine | @AliceL3gnf | Keep up with Alice L on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Alice L”

Nielsen

The Role of Content in the Consumer Decision Making Process<p>The proliferation of digital and social media has put <b>more digital content</b> at consumers' …

Social Media

The Complete Guide To Building Your Blog Audience – Chapter 8

The Complete Guide To Building Your Blog Audience<p>Written by Neil Patel & Aaron Agius<p>Chapter Eight<p>Content Syndication Networks<p>Content syndication …

8 Things To Consider When Choosing A Content Discovery Partner

You’ve created the most spectacular, engaging content in the world and you just <i>know</i> it will resonate with your target audience, but how do you reach …

We Should Measure Content Marketing by Relationships

by Frank StrongAs a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong …

ROCI: An Exciting New ROI Formula for Content Marketers

Content marketing has a problem that not enough people are talking about: How do I accurately measure the true value of the content I create?<p>Content …

Marketing

How to Create a PR Scorecard for Your Earned Media and Content Marketing — The Content Strategist

Coming from a traditional public relations background, I’ll confess that it took me an embarrassingly long time to understand content marketing. …

Help Your Owned Media Hit its Goals: Combine Earned and Paid Promotion

Content marketing has seen a huge growth in adoption by brands over the last four years. So much so, in fact, that the Content Marketing Institute …

Content Is King, But Distribution Is Queen and She Wears the Pants

The title of this article is a direct quote from Jonathan Perelman of BuzzFeed and was featured in Ryan Skinner's article, "Great Content Is Not …

Content Shock: Why Earned Media (Not Quality Content) Will Save Content Marketing

Many in the online marketing and PR arena are abuzz about Mark Shaefer's recent post on a concept he terms "content shock." Its implications have the potential to impact the rookie content creator to the Fortune 50 CMO. After publication, his post was followed up quickly by Chris Penn, who added …

How To Calculate The Value Of Earned Organic Reach On Facebook

If the title made sense to you, congratulations, you must already be quite familiar with Facebook paid media analysis. If not, don’t worry, you will …

What’s the Value of Earned Media? The Need for Expert Content

Do you know the value of earned media? A recent study suggests you may want to add it to your content strategy, and fast!

Could Your Content Go Further? How Paid Distribution Can Help

If you haven't already considered a paid content distribution strategy for your campaigns in 2014, it may be time you do.

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This is because it was advertisement feature content that was published as part of a commercial deal and funded by an advertiser.<p>It is Guardian News and Media policy to take down paid-for content at the end of these deals.<p>Click here for more on our commercial content guidelines.<p>If you want to …

The ultimate guide to measuring earned media value on Facebook

Brands ask this question all the time — how do you measure the value of earned media on Facebook?<p>Some just multiply by $5 per thousand impressions …

Advertising Industry

Online Banner Display Advertising & ROI Calculations - SEOM Interactive

Online Banner Display Advertising and ROI Calculations.<p>If you are thinking about creating an online marketing campaign or you currently have one …