Alice Antonov

28 Flips | 2 Magazines | 5 Likes | @AliceAntonov | Keep up with Alice Antonov on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Alice Antonov”

What Happens If Society Is Too Slow to Absorb Technological Change?

<b>Exponential Finance</b> <i>celebrates the incredible opportunity at the intersection of technology and finance.</i><p>It’s tempting to dub 2016 the “Year of …

The 5 Building Blocks of a Successful Content Marketing Strategy

As Director of Content Marketing at Salesforce, I get a lot of questions about how smaller companies should go about building a content marketing …

6 Video Tools to Ignite Your Social Marketing

Do you want to bring more pop to your social media marketing? Looking for video tools to help? The right tools make it easy to create engaging video …

20 Simple Ways to Promote Your Event Using Social Media

<i>If you’re busy organizing and planning the logistics of an event, promotion can seem daunting.</i>There’s so much to do when it comes to event planning — …

Social Media

These Are the World's Most Valuable Brands

For the second time in three years, Google is the world’s most valuable brand, according to the latest BrandZ ranking compiled by marketing research …

That’s Not Content Marketing (Yes It Is)

Are you confused by what is and isn’t content marketing? With all of the rhetoric out there about content marketing, it’s easy to see why there is so …

How Startups Can Get Media Attention Without Hiring a PR Agency

In my last post, I outlined four reasons why early-stage startups shouldn’t hire PR firms. There are exceptions to just about every rule, but I stand by that advice for the vast majority of cases.<p>Still, that piece lacked actionable guidance for startups to get press on their own. This post will …

Here's the Scoop on Predictive Marketing

Hey, all you millennial marketers, take note--it wasn't always this easy. Literally, one recent high-school graduate ago (17-ish years), Google Adwords reps were knocking down doors at marketing firms across the United States, giving CEOs a sales pitch about keyword-rich content, closing …

Oregon's Surprising Home For Tech Talent

You won’t find a school of engineering on the Reed College’s leafy, Portland, Ore., campus. Until recently, the liberal-arts school didn’t even offer a computer science major. Yet about 10 percent of Reed’s working alumni have ended up with careers in tech – without even counting the school’s most …

A Handy Little Guide to Creating Visual Content for Social Media [Infographic]

Social Media Is Too Important to Be Left to the Marketing Department

When customers need help, they expect companies to offer it quickly and through multiple social media channels — but most companies aren’t set up to do that. Some companies increase their social media staff to offer live responses during big events like the Super Bowl or the Grammys, but then they …

This Agency Made Edible Six-Pack Beer Rings to Feed Marine Life Instead of Killing It

Remember all those classic PSA posters showing fish, birds and other wildlife caught in the deadly clutches of bags, bottles and the deadly plastic …

How to navigate the dynamic digital marketing world

<i>Mashable</i> recently hosted a special #Mashies Twitter chat to discuss how to adapt to the changing landscape of digital marketing.<p>Over the course of an …

Mighty Networks: Where creators can build a community and get paid

“Before my Mighty Network, my mentors weren’t accessible. Now our students have access to our mentors in the same network to answer questions and …

The golden rule of marketing

Avoid These Visual Mistakes When Marketing to Women

Visual communication has risen in parallel with women’s economic power, which means it’s a smart idea to conduct a review of your marketing images to make sure they’re still relevant. In our work at Female Factor, we help businesses optimize their marketing initiatives with insights from women …

The 6 Types of Content That Will Boost Traffic and Engagement

This story originally appeared on Buffer<p>In a fantastic post on Distilled, author Hannah Smith talks about the importance of creating content that is goal-driven—that is, <b>what you create should be driven by what you want to achieve.</b><p>She explains that in order to succeed, most websites will need four …

Infographics

5 Unforgettable Quotes & Highlights from Content Marketing World 2014 | LinkedIn Marketing Blog

While at Content Marketing World in sunny Cleveland, Ohio earlier this week, I had the privilege of listening to numerous industry leaders discuss …

Marketing

6 Exclusive and Illuminating Interviews from Advertising Week | LinkedIn Marketing Blog

Last week in New York the LinkedIn and Advertising Week teams built a pop-up interview desk to get one-on-one with some of the most brilliant …

‘Batman V Superman’ Is Doing Everything Right With This New Viral Marketing Campaign

Deep down, we all know that "Batman V Superman: Dawn of Justice" is a fictional story and there are no superheroes duking it out in our skies. But …

Scots are so obsessed with the weather they have 421 words for snow

LONDON — "Snuee," "snaw" and "spitters" — these are just some of the hundreds of words in the Scottish language that relate to snow, confirming the …

5 Dos & Don'ts For a Successful Mobile Marketing Campaign

Nobody wants to be chained to their laptop anymore. Your best marketing efforts better be directed at mobile.<p>It’s 2015 and practically everyone is now standing ready with their smart phone to text people, browse the web, take photographs and play on the latest apps (oh and even call other people …

Marketing

The number one digital marketing tool you might be missing out on

Social media is the darling of digital marketing these days. With so many platforms available to interact with clients and consumers, it's not surprising that many communications strategies are focused around tools such as Facebook, Twitter and Instagram.<p>But in the rush to stay on-trend, companies …