Ali Norman

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Tailor Your Digital Marketing to the Customer Experience

As much as two decades ago, the way consumers opted for buying brands depended on how much the brands were able to thrust their products into the consumers’ vicinity and at the same time, appeal to their taste. For instance, a commercial soap ad in between a TV series or a radio program, would be …

Is Budweiser's "America" Content Strategy the Best Rebrand Ever?

Budweiser’s domestic sales are going through a rough patch. Its sales have declined for the past few quarters in a row, contributing to overall …

Content Marketing

Snapchat was already better than Twitter but now the numbers prove it

Snapchat just passed Twitter in monthly usage. Twitter, the microblogging service that currently acts as a journalist echo chamber and Jack Dorsey think piece generator (seriously: 1, 2, 3), has fewer than 140 million users (according to estimates) interacting with the service daily. Snapchat, just …

Jack Dorsey

Companies once thought they’d make big money off big data–now it’s their biggest liability

Let’s just say it: In the future, successful data companies will not own any data. The data economy is the engine of growth for all digital businesses. However, the landscape is changing. We are heading for a data crunch. Data has huge economic value but it is becoming businesses’ biggest …

Personal Data

10 Great Breakfasts for Building Easy Muscle

Following on from last Thursday's column, which was all about developing muscle to get toned up for both summer and life. In keeping with my core …

How to tailor your video content to each major social media platform

<b>Best for:</b> Short, informative or fun videos that work without sound<b><br>Video Length Limit:</b> No limit, but try not to post anything over 2 minutes<b><br>Pro Tip:</b> Upload natively, don’t link to YouTube, to get best reach<p>Facebook has made a huge push into video in the last year or two, as should be obvious to …

Algorithms

The Top 11 Up-and-Coming Trends in Digital Marketing

Looking for new ways to grow your sales online? Check out these trends.<p>Where is digital marketing headed?<p>The change is real. Every few weeks, something huge happens in the digital marketing arena. Everyone tweets it, huddles over it, and then revamps their strategy based on it.<p>It's an adventure in …

Digital – Adweek

Publishers & Platforms<p>The Atlantic Fires Columnist Who Said Those Who Get Abortions Should Be Hangedby Sara Jerde<p>Kevin Williamson was a controversial …

Google Says YouTube Ads Deliver Better Return On Investment Than Their TV Counterparts - Tubefilter

Advertisers are shuffling larger portions of their budgets over to the Internet, and as they do, <b>Google</b> is hoping they’ll spend a good portion of that …

Why Google is 'missing the point' when it says YouTube ads are better than TV commercials

Despite their continued, almost obsessive attempts to knock TV it's actually good news that Google has begun to look at advertising effectiveness on YouTube. All arguments about ad investment should be based on proof of effectiveness.<p>But there are no surprises in their study - seeing a good return …

Televisions

These Are the Top 6 Trends Shaping Video Content Today

Recognizing there is life after the :30, brands earlier this year began experimenting with different video lengths to showcase their products and …