Alfred van Dinther

12 Flips | 1 Magazine | 1,311 Likes | 10 Following | 4 Followers | @AlfredvanDi2l4j | Keep up with Alfred van Dinther on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Alfred van Dinther”

The Rich Can Learn From the Poor About How to Be Frugal

I try to be frugal. But my instincts as a consumer are mistaken. Behavioral economics suggests that I’m often frugal in the wrong way and that you may be, too.<p>Consider this situation: You’re shopping for headphones. An electronics store has the model you want for $50, a reasonable price. But a …

Why Bronze Medalists Are Happier Than Silver Winners

So we have the paradox of a man shamed to death because he is only the second pugilist or the second oarsman in the world. That he is able to beat …

Summer Olympics

Coca-Cola use behavioral economics to increase sales

You may have seen on the shelves beside the standard 375ml Coca-Cola can the 250ml slimline can that Coca-Cola introduced over a year ago. Coca-Cola …

Behavioral Economics in Emerging Storage: Taking away the Pain of Paying

​Imagine the following very regular situation- after a great Saturday night out at his favorite country bar, Jim decides to call it a night and head …

Why You Care More About Losing What You Have Than Getting What You Don’t

In the forbidding environment in which our brains evolved, loss aversion was a survival tactic. Here’s how to put it to good use.<p>Imagine you’re a big shot at the Centers for Disease Control and Prevention (CDC) in Atlanta. Over the past week, you and your team have been tasked with tackling an …

Post-it Notes can be really sticky

Behavioural scientist Randy Garner has done an intriguing piece of research that demonstrates the power of handwritten Post-it Notes.<p>He sent out …

Why Nudging Your Customers Can Backfire

In the approximately eight years since the book <i>Nudge</i>, by Richard Thaler and Cass Sunstein, came out, nudges have become a widely used consumer influence strategy. Nudge marketing refers to deliberately manipulating how choices are presented to consumers. Its goal is to influence what consumers …

Psychology

People are more likely to take Uber at 2.1x surge pricing than 2x

People aren’t always rational about surge pricing. That’s the surprising tidbit from an interview that Keith Chen, head of economic research at Uber and a behavioral economist at UCLA, gave to NPR’s Hidden Brain podcast on May 17. In fact, Chen tells NPR, “more people will take a ride at a surge …

Economics