Alex

70 Flips | 7 Magazines | 63 Likes | 2 Following | 2 Followers | @Alexkhine | Keep up with Alex on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Alex”

What Is The Perfect Marketing Strategy For Your Business? Part 6 – Social Proof

Once again, we’re digging deeper into our perfect marketing strategy for your business. This post is about social proof. What I’m really talking …

Social Media

Budweiser’s Cannes-Winning Search Campaign Has Been Hijacked by Another Brewer

As anyone who’s ever dipped a toe in SEO can tell you, search is a fickle friend. Just when you think you have a winning strategy to drive people …

AdWords

How This Pitch Deck Raised $66 Million in VC Funding

Find out what investors are looking for and why this deck worked.<p>Sixty-six million dollars.<p>Armed with a 25-slide presentation, 28-year-old CEO Mathilde Collin earned her company, Front, $66 million in Series B funding.<p>She pitched to 11 investors over five days, and walked away with 10 investment …

Startups

Best Pitch Decks: The Early Stage Pitch Decks Of The Hottest Funded Startups

What does it take to create a winning pitch deck that gets your startup funded?<p>Whether you are still at seed stage, or are preparing for a follow up series of funding, a lot of your success is riding on a few slides. Not long ago I covered the pitch deck template that was created by Silicon Valley …

Venture Capital

The 23 Best Social Media Marketing Books For More Marketing Success

It is summer. Some of us have some free time to chill, sit in the sun – and read some books. If you are looking for some blogging and social media …

Marketing

Highlights: Influencer Marketing Trends Survey

Influencer Marketing has had a dramatic year! From controversies involving rogue YouTube stars like Logan Paul to concerns about appropriate content …

Facebook Testing Influencer Marketing Search Engine

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social …

Infographic: Tips for creating dazzling marketing videos

In a content landscape teeming with visuals, how do you get yours to stand out?<p>Simply shooting and posting a video to one of your platforms isn’t …

5 blockchain trends influencing the future of social media marketing

If you want to prepare yourself for the future of blockchain-enabled social media marketing, the following are five trends you should be tracking closely:<p>1) There is growing interest in verified online identities. With massive bot problems on social media platforms like Facebook and Twitter, …

How Lego uses Instagram to inspire fans of all ages

We’ve previously talked about its YouTube channel on the blog before (as well as its overall social strategy), so now let’s take a look at Instagram …

It’s the End of Agencies As We Know It. Here’s Where We Go Next

“I don’t know what agency or consultancy to go to anymore.”<p>A client of ours bemoaned this to me not too long ago. As a director of a major …

Advertising Industry

Biggest drop in Facebook organic reach we have ever seen

<b>Facebook is testing radically different Explore Feed in six countries than in the rest of the world.</b><p>Facebook Explore Feed is rolling out globally …

Social Media

Chatbots: Marketing Automation via Messenger

Wondering how chatbots can improve open and click-through rates on Facebook? Want to build funnels into your chatbot messaging? To explore how to …

4 Ways to Beat Your Competitors’ Facebook Ads

As the fourth quarter heats up, so does your Facebook ad competition. To be a real Facebook ad superstar, you need to have an end goal, an idea of …

Facebook Ads

How to use consumer insights to hone content marketing efforts

One of the best ways you can improve your content is to understand how audiences interact with it.<p>If your audience can’t get enough of your …

Marketing

One size doesn't fit all: building the perfect influencer marketing strategy

10<p>30<p>Shares 40<p>Last updated on June 9th, 2018 at 12:43 pm<p>Due to the relative lack of data on what specifically drives ROI in regards to influencer …

Public Relations

How to Get More Instagram Followers: 12 Tips

Looking to get more Instagram followers without spending a dollar? Here are 12 ways to do it.<p>inlinevideo<p>Face it. Instagram is one of the hottest social media platforms on the planet right now. With 800 million users now using the platform, you'll be able to target your customers and drive business …

Social Media

How to Get More Likes on Facebook Without Buying Fans

Since its founding in 2004, Facebook has grown to be a massive force in advertising, media, and our culture.In fact, as of June 2017, Facebook had …

A/B Testing: How to Get It Right

In 2012 a Microsoft employee working on Bing had an idea about changing the way the search engine displayed ad headlines. Developing it wouldn’t require much effort—just a few days of an engineer’s time—but it was one of hundreds of ideas proposed, and the program managers deemed it a low priority. …

Management

How to Navigate Google Analytics Like a Pro (Way Beyond the Basics)

It’s not often that we get this lucky.One of the most powerful analytics tools is right at our fingertips.I’m talking about Google Analytics.It …

The 17 Best Tools For Spying On Your Competition

I recently came to an astounding observation.There’s this small but profound mindset shift that has turned our industry upside down.Don’t worry — …

Google’s Secret Formula for Management? Doing the Basics Well

Google has opened its trove of management processes to one and all, for free. It might not feel that surprising — after all, Google has created plenty of free tools for the world to use, from internet search to email. Management tools may not seem that different. And it also follows Google’s many …

Management

Amount Of Time You’re Wasting On Social Media, And What To Do Instead

We live in an age in which there are many social media and messaging apps, which leads us to spend too much time looking through posts and timelines. …

Facebook scores MLS live streams for the 2017 season

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Facebook has signed a broadcasting agreement with Major League Soccer (MLS) and Univision Deportes that will see the social giant live stream at least 22 matches of the …

Facebook: Native Video Gets 10X More Shares Than YouTube

Social media marketers have long suspected that Facebook prioritizes video uploaded directly to Facebook versus video shared from another source, like YouTube. A new study confirms the suspicion.<p>Few, however, thought there might be a 10X difference.<p>Social media analytics provider Quintly analyzed …

An Update on Metrics and Reporting

Today we’re updating our metrics to give our partners and the industry more clarity and confidence about the insights we provide.We know that having …

13 of Mark Zuckerberg’s Book Picks to Help You Think Like a CEO

After fangirling hard over Emma Watson’s spontaneous book treasure hunt on the London Underground, we’ve taken it upon ourselves to get back into reading on the reg. But we aren’t the only ones reliving our bibliophile roots: Last year, Facebook CEO Mark Zuckerberg committed to reading one book …