Alexandra Santos

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Facebook is working on virtual reality versions of its apps

Will Beyoncé share her world with you?<p>Facebook is building versions of its apps in virtual reality, according to Chris Cox, the company's head of product. Speaking at <i>Recode</i>'s Code Media conference in Dana Point, CA, Cox told interviewer Peter Kafka that Facebook VR is on its way. "We're working on …

Pinterest is reportedly adding a 'buy' button

Social network is said to be planning move from scrapbook to store<p>Pinterest is planning to introduce a "buy" button that would let users purchase some items from inside the online scrapbooking service, <i>Recode</i> reports. The button will apparently allow users to order and pay for goods pinned to …

10 Content Marketing Predictions That Will Make You Sound Really Smart

It’s only February, and brands are already proving 2015 is going to be huge for content marketing. Over the next 11 months, we expect brands to take …

How to Use 'Alternative' Social Networks in Your Marketing Strategy

Many businesses concentrate their social media marketing on the three most-used platforms: Twitter, Facebook, and LinkedIn.<p>However, if you're one of …

Marketing Lessons From Taylor Swift’s Playbook

She's social media's golden child and one of the world's most innovative marketers. Love or hate her, there's lots you can learn from her.<p>My knowledge of Taylor Swift ran only three albums deep until about a month ago. I found myself wedged into a 12-person limo with 15 other people on the way to …

Watching People Code Could Be The Next Big Thing

Twitch made streaming video games into a hugely popular phenomenon, so what could be next big livestreaming thing? Perhaps it’s watching other people code.<p>An emerging trend appears to be live streams in which viewers can tune in to watch people code things like Minecraft servers, writing a compiler …