Alexander Voss

41 Flips | 2 Magazines | @AlexanderVo6vrc | Keep up with Alexander Voss on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Alexander Voss”

The Secret to Content Marketing ROI

Questions about content marketing ROI are probably the ones I hear most from marketers who are struggling to build their own business case …

It’s time to get back to Marketing ROI basics and that means starting with the budget

<i>This post is by Zena Churchill, a Senior Consultant at TrinityP3. Over the past 20 years, Zena has worked for some of the biggest international and</i> …

Increase Your Marketing ROI with Free Content

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Increasing your marketing return on investment (ROI) happens when you increase your returns, decrease your costs or both. Both, of course, is what most marketers aspire to, but it’s admittedly difficult to achieve. One of the easiest …

Infographics

How to Improve B2B Event Marketing ROI with Marketing Attribution

Attending events and conferences is a huge investment. From flights and hotel rooms to sponsorships and booth swag, the price tag can total in the …

Marketing

Overcome 14 common challenges digital agencies and media companies face

Every agency and media company today faces a growing list of challenges that keep them from entering or sustaining success in the local digital …

Experts: How to better use Instagram and LinkedIn for business - Social Marketing

Kristina: What should brands take away from the recent TrackMaven report which indicated a strong consumer response to branded content through …

6 Steps To Laser-Target Your Content Strategy To The Right Audience

Look to any article or resource online for tips on how to design and execute a better content marketing campaign, and you’ll see a ton of common descriptors encouraging you to make “good” content—with occasional semantic deviations like “great,” “amazing,” or something similarly ambiguous. The …

4 Digital Marketing Trends Every B2B Enterprise Should Watch

To be successful in marketing, a brand needs to stay fresh and relevant, as well as stay up-to-date on current trends in the marketplace. If not, it …

Time For an Influencer Marketing Reality Check

Just like account based marketing, influencer marketing is one of the hottest fields in content marketing right now. And whenever something becomes …

Meet microinfluencers: The next generation of influencer marketing

Influencer marketing - using bloggers and social media aficionados to promote your service in an authentic way - is on the rise.<p>Consumers are tired …

10 Essential Imaging Tools For Successful Bloggers

Blog posts with images get 94% more views, and visuals increase both the time spent on posts and social shares…<p>So why are so many bloggers resistant …

10 mind-boggling digital marketing stats from this week

Oh and don’t forget to download the Internet Statistics Compendium for lots more insight.Leave campaign generates the most tweets in run up to …

6 Lessons This CEO Learned After Buying His Top Competitor

Figuring out when the time is right to acquire a rival is a crucial question for business leaders. Here's what one CEO found out during the process.<p>Last year was the strongest year ever for deal-making, with $4.7 trillion in announced deals. That's a 42 percent increase from the year before, …

This nation has a more aggressive plan than the US for the Internet of Things

The U.S. is investing money and energy into the Internet of Things (IoT), but one nation has a more aggressive plan.<p>German manufacturers intend to implement more digital and IoT solutions into the factors than their U.S. counterparts, according to a Boston Consulting Group (BCG) survey.<p>BCG polled …

Are Press Releases Still Relevant for Your Digital Marketing and PR Strategy?

Call me old-fashioned, but I like press releases. When starting to execute a PR strategy, press releases have served as the central point of crafting …

The 10 Mistakes All New Content Marketers Make (And How to Avoid Them)

Most successful marketers who utilize content marketing can tell you that it’s a bit like tampering with fireworks.<p>By probability alone, something …

Four examples of brands using an episodic content marketing strategy

<b>Whether you’re hooked on 'House of Cards' or addicted to 'Orange is the New Black', I'm sure you can relate to that insatiable need to find out what</b> …

10 Marketing Blogs All CMOs Should Read

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Online marketing isn’t a passive game; it demands active participation. New trends emerge quickly, and new information spreads like wildfire. You know your competition is going to be quick on the uptake, so if you want to stay ahead of …

5 Ways to Make Content Marketing Easier This Summer

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Summer is here, and that means vacation season is upon us. We’ll all be traveling more, taking a little time off and soaking up the sun. But, as an entrepreneur, you may find it strange to leave behind your passions and projects, even for …

The Step-by-Step Guide to Mastering E-Commerce Content Marketing

For e-commerce websites, life used to be simple. Find a compelling angle: price, variety, size, or novelty – then watch your products fly off the …

Forward 2016 Day 1: Why Content Marketing ≠ Brand Storytelling

At Forward 2016, Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of …

Content Marketing Is A Game -- Here's Your Strategy Guide

Most businesses understand the power of content marketing, and why it’s become so popular over the last few years, but many are averse to getting involved themselves. Why? In my experience, there are three reasons.<p>First, they think they don’t have the budget for it, not realizing that it’s possible …

5 Content Marketing Tactics You’re Still Getting Wrong

Brands and businesses are aware of the importance of content marketing, but many are still not seeing the return they’d like. Here are five common …

Native Advertising and the Content Marketing Revolution

Native advertising and content marketing are terms on many advertisers’ and publishers’ minds these days, as all players in the digital ad industry …

How Much Content Do I Need on My Webpage to Rank Highly on Google?

Content marketing and SEO have fast become major elements of promoting any online business or service. Your site’s position in Google’s rankings …

6 rising startups in India – June 23, 2016

It’s a wonderful day to be an SaaS startup.

Why Entrepreneurship Is the Only Solution to Beating Inflation

Brought to you by Entrepreneur Network<p>Living today in the U.S. is more expensive than ever. Even the price of stamps has gone up 204 percent from 1980 to today.<p>In this video, Entrepreneur Network partner and financial expert Patrick Bet-David says to a crowd gathered on his 30-day speaking tour …

The Workplace Of The Future: Brought To You By Art, Education, Travel, And Startups


By Meg Osman7 minute Read<p>The workplace of the future is always being created. Every day, companies are introducing new ideas, strategies, and …

Email Marketing Software A Must-Have

The marketing technology in highest demand is email software, according to a recent study by dotmailer.<p>The email marketing company polled 450 global …

Marketing

7 Successful Strategies to Make Your Brand Stand Out

When your customers seem to have infinite options of where to buy, here's how to promote your product right off the shelves.<p>A. Develop a Unique Value Proposition<p>It's important that you develop a unique value that you can communicate and fulfill to customers. Find what is most important to …