Alexa Weideman

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The 4 Essential Research Strategies in Content Marketing

In the world of content marketing, strategy is king. The Content Marketing Institute's 2015 B2C Benchmark Report shows that 47 percent of the most effective content marketers have a documented strategy, while only 5 percent of the least effective do. This trend is mirrored in B2B content marketing, …

Marketing

How Not to Answer ‘Why Are You Interested in This Position?’

<i>This post is in partnership with The Muse. The article below was originally published on The Muse.</i><p>Hiring managers don’t always say what’s on their …

Five things Alice in Wonderland reveals about the brain

Lewis Carroll’s popular tales contain some hidden truths about the human brain that are still inspiring neuroscientists to this day. David Robson takes a leap down the rabbit hole.<p>Lewis Carroll was remarkably modest about his masterpiece. “The heroine spends an hour underground, and meets various …

Literature