Alexa Morocco

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Why doesn't Apple end texting and driving?

We're in the midst of a distracted driving crisis, and mobile phones are largely to blame. Motorists young and old can't seem to resist the temptation to check text messages, email, and social media when they're behind the wheel.<p>As the New York Times recently noted, mobile networks and phone …

A Hillary Clinton super PAC is using Facebook's most advanced advertising to go after Donald Trump

One of Hillary Clinton's biggest spenders is going beyond television and tapping into Facebook's most advanced ad units in its effort to explain to …

Government

Facebook after death: Adding a legacy contact

Thank you, Facebook, for addressing the social media elephant in the room. Death.<p>No one wants to talk about it, but shouldn't we? In the age of social media, it's more natural than ever for the words death and Facebook to appear in the same sentence.<p>We've all thought about it. What happens to our …

Social Media

The 2016 Election Is Turning Us All into Caricatures

Sockpuppets are real, but astroturfing isn't limited to fake accounts.<p><i>This article appeared in the September issue of VICE magazine. Click HERE to subscribe.</i><p>About a year ago, I started keeping an eye on election chatter on social media. The <i>New York Times Magazine</i> had just done an article on Russian …

Fake Friends of Social Media, Safe Driving Tips, and an Embarrassment of Goldbergs

<i>Have a question for Matt Labash? Ask him at</i> <i>askmattlabash@gmail.com</i> <i>or click</i> <i>here</i><i>.</i><p><b>Dear Matt,</b><p><b>I have a problem. It's Twitter. I have 63,000 followers, but</b> …

Politicians have a powerful new tool in Periscope, and democracy is better off for it

Power to the (congress)people<p>In March of last year, shortly after live-streaming via smartphones became a genuine phenomenon, Dan Pfeiffer declared that 2016 would be "the Meerkat election." "Whether it is Meerkat, Periscope or someone else," wrote Pfeiffer, a former senior adviser to President …

28 Experts Reveal The Top Content Marketing Trends For 2017

Content marketing is still one of the hottest topics on the minds of marketers. And one of the biggest challenges for CMOs. To help you stay on top …

Content Marketing Strategies For Specific Industries: SaaS

While I may write about content marketing a lot, I still end up with very specific questions on the subject. And when I ask them if they’ve read my most recent articles, I usually get the same answer: “yes, but how does that work for my industry?” Which tells me that readers are desperate for …

Marketing

15 Books Every Content Marketer Should Read This Year

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.<p>Let’s face it– you can never know enough about content marketing.<p>The niche is relatively new, constantly evolving and sometimes changes faster than …