Alex_Wolf

92 Flips | 3 Magazines | 22 Likes | 7 Following | 13 Followers | @Alex_Wolf | Keep up with Alex_Wolf on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Alex_Wolf”

Hennessy takes consumers on 360-degree odyssey of the senses

Hennessy X.OLVMH-owned cognac maker Hennessy is illuminating the complexities that exist within its X.O through a multi-chapter journey.For “Each …

Luxury Daily

Instagram adoption rates are nearing 100 percent, but Snapchat penetration lags behind, as brands remain unsure if the platform is right for them, …

Burberry explores Mr. Burberry’s narrative via GQ films

Sophie Turner for GQ and Burberry’s The Night BeforeMen’s lifestyle magazine GQ is recounting what happened the night before through a native content …

The Digital Iceberg

Fashion brands are adapting their marketing strategies for a digital reality that goes far deeper than online sales.<p><b>LONDON, United Kingdom</b> — On the …

The Beauty of the Arctic Wildlife

Un sublime voyage au coeur de l'Arctique avec le photographe Vincent Munier.<p>Dans ce magnifique film d’environ dix minutes nous suivons le photographe …

5 China Digital Luxury Marketing Trends to Watch for 2016

Clarins’ Tmall store.From WeChat to KOLs, luxury brands are constantly evolving their digital strategies to market effectively in China. At Luxury …

Top luxury brands return to India

International luxury brands couldn’t have timed it better. After pulling out of the country a few years ago, they are now making their way back, …

Twitter va-t-il supprimer la limites des 140 caractères ?

La limite de 140 caractères est ce qui définit les tweets depuis leur origine. Twitter pense à la supprimer prochainement. Quel impact sur la …

Twitter introduces conversational ads

Twitter on Tuesday announced that it is starting to allow advertisers to use conversational ads.<p>According to Twitter, conversational ads are …

How to Make A Perfect White Background Within Minutes Using Photoshop

If you’re a commercial or fashion photographer, eventually you’ll run into a client who will ask to have their product, model, etc. to be placed on a …

Tutorials

TopRank Marketing’s Online Advertising Predictions for 2016

As 2015 draws to a close, it’s time to begin thinking about what is on the digital marketing horizon in the coming year. Marketers with budgets large …

This investment bank presentation helps explain the complicated digital marketing industry for normal people

The investment bank LUMA Partners created the widely known LUMAScape, which shows the myriad middlemen technology companies that sit between a marketer choosing to spend money on an online ad and that ad reaching the consumer.<p>Now LUMA Partners has created a new presentation that aims to demystify …

7 Tips On Leveraging Instagram For Luxury

Instagram may well be the social media weapon of choice for luxury brands – but it won't make the desired difference unless you know how to wield it. …

Infusing digital into bricks-and-mortar retail will prevent its demise: BRP

Instagram post from Manolo BlahnikDespite many industry insiders predicting that bricks-and-mortar will be phased out, 90 percent of retail sales …

Barneys curates dashing gift guide for discerning male clientele

Barneys New York x Nick Wooster gift guideDepartment store chain Barneys New York is helping consumers have “a very handsome holiday” through a …

Luxury Daily

Understanding demographics is the first step to effective marketing, according to a new report by Unity Marketing.<p>To read the entire article, please …

12 ways to reduce basket abandonment on your ecommerce site

In light of that, I’m going to cover 12 ways I believe ecommerce sites can increase the chances of customers seeing a purchase through to the end.1. …

Luxury Beyond Commerce – Part 1: Rites, Rituals & Culture Clubs

Consumer attraction, engagement and loyalty are arguably the three sacred pillars of brand success. In this two-part series, Stylus identifies the …

#LePliage20 de Longchamp, l’origami digital: entre ère digitale et message social !

<b>Chers Galaxynautes,</b><p>Back to the twenties ; <b>Longchamp</b> s’inspire de l’origami de nos amis japonais pour créer son célèbre sac « Le Pliage ». En 2014, …

How to Choose the Best App Maker for Your Business

Credit: Bloomua / Shutterstock<p>Early adopters in the small business custom app game were primarily owners of restaurants and gyms, but now, thanks to …

New technologies, consumers cause demand for updated in-store experience

Joe Hill’s 3D installation on the roof of HarrodsNEW YORK – According to speakers from The Future Laboratory at the U.S. Retail and Luxury Futures …

The Future of Advertising for Luxury Brands: Part 1

As influencers, instagrammers and social networks steal precious ad-spend from traditional channels, we look at the future of the luxury brand media …

Starbucks’ Mobile Pre-Ordering Goes International With London Launch

Starbucks has expanded its Mobile Order & Pay (MOP) feature outside the U.S. for the first time with a launch in London. The in-app pre-ordering option is available in 150 stores in the U.K. capital, the company said today.<p>The coffee chain kicked off a pilot of the queue-busting pre-order feature …

4 things we learned about the fuerdai — the children of China's superrich

The social-media antics of the fuerdai — the children of China's richest politicians and businessmen — paint a picture of undeserved wealth and irresponsible spending.<p>In May, the son of the richest man in China bought his dog two gold apple watches and flashed them online.<p>Other children of China's …

How Luxury Brands Are Leveraging The New Influencers

Meet the new influencers. They are the social media stars, the taste-makers, the judge and the jury. Here, we look at how luxury brands are …

[Exclu] Quelles sont les tendances de l'email marketing en 2015 ?

Le Sncd et Experian Marketing Services publient la 9e édition de l'étude EMA - Email Marketing Attitude B to C -, qui fait le point sur l'attitude …

4 Charts That Illustrate Indian Travelers' Growing Luxury Shopping Habits

The Chinese tourists resolved to buy luxury goods abroad may find themselves sharing the check-out line with Indian travelers at high-end department …

Luxury Daily

NEW YORK – With retail sales flatlining, brands must appeal to a new demographic to sustain growth and forge relationships with the next generation …

Customers

The 8 Coolest Ad Targeting Features in Marketing in Right Now

It’s hard to believe that just ten years ago, I was still placing magazine ads in print publications! Banner ads came along and mirrored the function …