Alex_Wolf

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Hennessy takes consumers on 360-degree odyssey of the senses

Hennessy X.OLVMH-owned cognac maker Hennessy is illuminating the complexities that exist within its X.O through a multi-chapter journey.For “Each …

Marketing

Luxury brands ease into cool “new kid” Snapchat: L2

Burberry Snapchat campaign in progressInstagram adoption rates are nearing 100 percent, but Snapchat penetration lags behind, as brands remain unsure …

IWC Schaffhausen

Burberry explores Mr. Burberry’s narrative via GQ films

Sophie Turner for GQ and Burberry’s The Night BeforeMen’s lifestyle magazine GQ is recounting what happened the night before through a native content …

Sophie Turner

The Digital Iceberg

Fashion brands are adapting their marketing strategies for a digital reality that goes far deeper than online sales.<p><b>LONDON, United Kingdom</b> — On the …

The Beauty of the Arctic Wildlife

Un sublime voyage au coeur de l'Arctique avec le photographe Vincent Munier.<p>Dans ce magnifique film d’environ dix minutes nous suivons le photographe …

Arctique

5 China Digital Luxury Marketing Trends to Watch for 2016

Clarins’ Tmall store.From WeChat to KOLs, luxury brands are constantly evolving their digital strategies to market effectively in China. At Luxury …

Public Relations

Top luxury brands return to India

International luxury brands couldn’t have timed it better. After pulling out of the country a few years ago, they are now making their way back, …

Twitter va-t-il supprimer la limites des 140 caractères ?

La limite de 140 caractères est ce qui définit les tweets depuis leur origine. Twitter pense à la supprimer prochainement. Quel impact sur la …

Twitter introduces conversational ads

Twitter on Tuesday announced that it is starting to allow advertisers to use conversational ads.<p>According to Twitter, conversational ads are …

How to Make A Perfect White Background Within Minutes Using Photoshop

If you’re a commercial or fashion photographer, eventually you’ll run into a client who will ask to have their product, model, etc. to be placed on a …

Tutorials

TopRank Marketing’s Online Advertising Predictions for 2016

As 2015 draws to a close, it’s time to begin thinking about what is on the digital marketing horizon in the coming year. Marketers with budgets large …

Marketing

This investment bank presentation helps explain the complicated digital marketing industry for normal people

The investment bank LUMA Partners created the widely known LUMAScape, which shows the myriad middlemen technology companies that sit between a marketer choosing to spend money on an online ad and that ad reaching the consumer.<p>Now LUMA Partners has created a new presentation that aims to demystify …

AdTech

7 Tips On Leveraging Instagram For Luxury

Instagram may well be the social media weapon of choice for luxury brands – but it won't make the desired difference unless you know how to wield it. …

Luxury Lifestyle

Infusing digital into bricks-and-mortar retail will prevent its demise: BRP

Instagram post from Manolo BlahnikDespite many industry insiders predicting that bricks-and-mortar will be phased out, 90 percent of retail sales …

eCommerce

Barneys curates dashing gift guide for discerning male clientele

Barneys New York x Nick Wooster gift guideDepartment store chain Barneys New York is helping consumers have “a very handsome holiday” through a …

Shopping

Close look at demographics lays groundwork for long-term strategy

Affluent consumersUnderstanding demographics is the first step to effective marketing, according to a new report by Unity Marketing.Affluent …

Demographics

12 ways to reduce basket abandonment on your ecommerce site

In light of that, I’m going to cover 12 ways I believe ecommerce sites can increase the chances of customers seeing a purchase through to the end.1. …

eCommerce

Luxury Beyond Commerce – Part 1: Rites, Rituals & Culture Clubs

Consumer attraction, engagement and loyalty are arguably the three sacred pillars of brand success. In this two-part series, Stylus identifies the …

Loyalty

#LePliage20 de Longchamp, l’origami digital: entre ère digitale et message social !

<b>Chers Galaxynautes,</b><p>Back to the twenties ; <b>Longchamp</b> s’inspire de l’origami de nos amis japonais pour créer son célèbre sac « Le Pliage ». En 2014, …

Marketing

How to Choose the Best App Maker for Your Business

Everything you need to know about app making software and services for small businesses.

Small Business