Alex Yang

792 Flips | 5 Magazines | 197 Likes | 1 Following | 9 Followers | @AlexYang2013 | Keep up with Alex Yang on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Alex Yang”

Marketing An 'Unsexy' Product? Nine Tactics To Showcase Its Appeal

Some products, like the hottest tech gadgets or children’s toys, practically sell themselves with their mass market appeal. Other products – the less exciting ones that don’t get a lot of media hype – require considerably more effort when it comes to successfully market them.<p>Selling an “unsexy” …

Marketing

How ed tech worship erodes great teaching – according to someone who works in ed tech

Around the turn of the century, I left a full-time teaching job at one of the few genuinely world-class schools in the UK to work in the education …

Teaching

When to Push and When to Pull With Your Marketing

When determining your marketing mix, look at the reasons, impacts, and capabilities of each approach.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When I'm doing business coaching, I'm often asked questions about what marketing approach is best for a particular situation. <i>When do I</i> …

Marketing

What Is Crawl Budget And How It Will Affect Your Website Ranking?

Nowadays, SEO is not all about optimizing content for right keywords and getting backlinks to your website. SEO factors are changing every year and …

SEO

The Key Elements of Successful Audience Optimization

Audience optimization is one great way to ensure your social ad campaigns meet your goals. However, what’s involved with optimization, and what …

Marketing

3 West Coast Influencers Who Make Motherhood Look Chic

All this week, FN has been highlighting some of the most influential moms in the fashion industry.<p>While New York is certainly a hub for many of these …

Footwear

How to Extend Company Culture to a Remote Workforce

Here are five effective ways to create unity, boost engagement, and extend company culture to remote workers.<p>The number of people who say they've quit a job due to lack of flexibility has nearly doubled from 17 percent in 2014 to 32 percent in 2017.<p>Thirty-four percent of Millennials have left a job …

The Workplace

A Brain Surgeon's Tips for Handling Stress Head-On

If you're comfortable, you're not learning, this neurosurgeon advises. Oh, and another thing: "Never cut what you can't see."<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Most people at least try to avoid stress, especially when it comes to business and workplace conflicts. Even …

Time I

Algorithms for Visual Learners

Computer programming is a lot like chess. It is fairly simple to teach people the moves. But knowing how the pieces move isn’t the reason you can …

Computer Science

How to Growth Hack the Facebook Algorithm to Reach Your Most Engaged Fans

It's not Mark Zuckerberg's fault that you're not up to date with how social media marketing is done in 2018.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Facebook is not going away, and any marketing professional or small business owner would be foolish to stop using it in spite of …

Marketing

B2B Lead Generation Best Practices: 6 PR Methods You Need to Know

Lead generation is the goal of every brand. But how can you take that goal and make it a reality? Let’s look at some PR-based B2B lead generation …

Marketing

How to Create a Winning Email Marketing Campaign: A 4-Point Checklist - Infographic

Technology evolves, brands evolve, consumers evolve. So, in keeping with rapidly changing market dynamics, your email marketing campaign must evolve …

Marketing

What Story Does Your Demo Lesson Tell?

Anxiety.<p>Really that one word says it all about presenting a stand-alone lesson to a bunch of kids you have no relationship with. Compound that with …

Teaching

How to Make a Website that Influences People: 9 Web Design Psychology Tips [Infographic]

Are you looking for ways to improve your business website? Want to use web design psychology to convince more visitors to do business with you?<p>SSls …

Infographics

My Company Realized We Had No Idea How to Explain Our Product. So We Learned to Tell a Story.

Customers buy your product because of the story behind it.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I work as a marketing manager for a business software called Weekdone and, up until a month ago, I probably couldn't give you a straight answer on what exactly our product did. If …

Product Management

How To Get Your Brand Noticed, And Not Just Seen

Get to know your audience like never before, and never forget you're talking to a human.<p>The continued rise of technology in our everyday lives shows no sign of slowing down. We are constantly connected. Connected to each other, to the latest news, to our snaps, timelines and heart rates. We are …

Marketing

The 8 most in-demand job skills for 2018 and the online courses you can take to learn them

We live in a technological age — and there is no going back. For anyone looking to get ahead in their career, mastering certain skills is absolutely …

Project Management

Retail Email Marketing: 4 Brands that Tell, Not Just Sell

Email is a great direct-sales tool. But, if you’re using email just to push your latest promos, you’re cheating yourself and robbing your customers …

Marketing

The Updated Guide to Facebook Ad Placements [Infographic]

Recent changes to Facebook's algorithm place more importance on friends' updates than those of business pages, so "boosting" your posts (i.e., …

Facebook Ads

How to Keep Your Target Market Research Relevant

Use These Methods to Keep Your Target Market Research FreshYou’ve done your target market research homework and have created an ideal customer …

Marketing

Want Your Company to Keep Growing Fast? Avoid These 3 Pitfalls

Prioritizing growth isn't an optional part of running a business. Don't let complacency sneak up on your business.<p>Growth is the gasoline to your business's engine. It's what pushes you forward towards creating bigger teams, solving bigger issues and ultimately creating more revenue. As a leader in …

Business Strategy

How to Become More Comfortable Taking Rejection

There will be a lot of rejections on your way to a "yes."<p>Many of us are often afraid to ask in a direct manner. Some of us rather not saying anything at all than bring up our needs. The reality is, nothing is lost if you simply go out and ask.<p>In this video from Entrepreneur Network partner, Jack …

Entrepreneurship

The Reason Your Social Media Strategy Isn't Working Is Because You Don't Know the Difference Between These 2 Terms

Getting mediocre social media results? It's probably because you're mixing up these two important definitions.<p>By running a social media agency, I've had the opportunity to see how brands of all sizes operate and engage with their audience across various social media platforms. When it comes to …

Public Relations

Your Brand is Killing Your Business. Here's What to Do About It

A good brand can go a long way to helping build a successful business.<p>Your company's brand is its identity. A brand is key to the story you tell; it is the face your company presents to the world. Unfortunately, countless companies have weak brands that fail to communicate much of anything to the …

Marketing

6 Keys To Successful Growth Leadership

Here's a surprise: a key factor in Silicon Valley's success is its ability to turn great engineers into successful leaders. This one is on his way.<p>There are over 4,000 cities in the world with more than 100,000 people. Why do a handful of these cities dominate the world's startup scene? As I wrote …

Startups

Why Elon Musk wants his employees to use an ancient mental strategy called 'first principles'

Elon Musk is clamping down on spending at Tesla and, to do this, he's drawing on an ancient philosophy called "first principles."<p>The term was coined …

TED Talks

In Just 2 Words, Jeff Bezos Sums Up What Separates Winners From Dreamers

There may be no single formula for success, but Jeff Bezos' annual letter to stockholders comes darn close.<p>Few figures have captured our attention the way Amazon founder and CEO Jeff Bezos has. In just under 23 years Amazon has soared from revenues fo $500,000 to $178,000,000,000, from nine …

Jeff Bezos

This time-lapse video shows how one man lost 42 pounds in 3 months

Hunter Hobbs' time-lapse video shows his dramatic transformation from 202 to 160 pounds in just 3 months.<p>When Hunter Hobbs’ weight hit 202 pounds, he was shocked. But he turned his disbelief into a three-month challenge that dramatically changed his health — and looks.<p>“That is the most I ever …

5 Customer-Retention Tools Will Help Ensure That Your Customers Keep Loving You

Want to become a rockstar at building a base of loyal customers? Retention is key. And tools can help.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>What if your customers decided to stay with your brand, totally ignoring your competitors? What if they not only stayed but also started …