Alex Thomson

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The Reason Your Social Media Strategy Isn't Working Is Because You Don't Know the Difference Between These 2 Terms

Getting mediocre social media results? It's probably because you're mixing up these two important definitions.<p>By running a social media agency, I've had the opportunity to see how brands of all sizes operate and engage with their audience across various social media platforms. When it comes to …

4 Steps to Create a Lasting Brand Identity

It's natural that small business owners would associate the notion of branding only with big corporations. That couldn't be further from the truth.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>We’re all familiar with slogans like “Just Do It,” “Live Más” (Spanish for "more") and …

Customers

How to Build Brand Loyalty in Customers in 2017

New factors determine whether or not consumers stay with brand in 2017.<p>Generally speaking, technology tends to make things better and faster than they were in the past. One possible exception to this can be found in data on brand loyalty and customer retention. With a plethora of sellers on the …

Customer Experience

Web Design: Redesign of Lux Capital

Lux Capital is a web site redesign project shared by Christopher Reath on his Behance profile. This web design effort is an excellent example of …

The Beginner's Guide To Influencer Marketing on Instagram

Influencer marketing has become the hot topic on many marketer’s lips, and when you think about the potential, it’s not hard to understand why.<p>With …

Content, content, content: How to build a successful online strategy

We live in a world of interruption. Despite all the encouraging words spoken by the world’s marketers promising to move away from the crack cocaine …

Why Brands Need to Be Thoughtful, Not Authentic

Make thoughtfulness your rallying cry in 2017 and beyond<p>In recent years, the top branding buzzword has been <b>authenticity</b>. Take note, that's all about to change.<p>Authenticity stole the spotlight with the meteoric rise of social media. Brands were forced to become more human in their customer …

The Radical Future Of Branding

Designers predict the major branding trends of 2017.<p>At a time of tremendous political and cultural upheaval, one thing remains certain: Companies will keep trying to sell you stuff, and they’ll keep coming up with new ways to do it. Design is, of course, a major part of that pitch. We spoke with …

A Good Digital Strategy Creates a Gravitational Pull

Thanks to social media, businesses need to change how they think about influence. You can control what you say in an ad, sales meeting, or company memo, but when people connect peer-to-peer, you lose direct control over what is said or done. The new challenge is how to have influence from a …

The Best Marketing Software for Your Small Business

In order to grow your small business, it's important to attract new clients while also nurturing your existing customer base<p>A well-planned, carefully-executed marketing strategy can be one of the best ways to get the word out about your brand, but without an expert to guide you, that can be a big …

What Marketers Need To Know About Selling To Millennials

Along with so many other myths about the millennial generation, add that they are disloyal and have no brand equity to the list.<p>While millennials are indeed choosier than generations past when it comes to their selection of products and services, that does not mean that they aren’t interested in …

5 Tips for Adding Personality to Your Branded Content (and Why You Should do so)

We build relationships with people for a variety of reasons:<p>Because they're fun to be around<br>• Because they have common interests<br>• Because they're great …

Marketing

Simon Sinek: good brands are relationships, not one-night stands

<b>Simon Sinek says brand and leadership relationships are all about cooperation.</b><p><b></b>A pioneer of brand purpose and storytelling, Simon Sinek has appeared …