Alex Theuma

22 Flips | 1 Magazine | 3 Followers | @AlexTheuma2015 | Founder/Editor Of SaaScribe. New Dad

The SaaS Revolution Will Not be Televised

The SaaS Revolution will not be televised.<p>You will be able to stay home, as long as you have internet connection.<br>You will be able to plug in, turn on …

Content is King: Why SaaS Should Rock at Content

For many, writing is painful and reading is boring. But whether you like it or not, we are in the age of information, addicted to sharing, liking, …

3 Reasons Every SMB Should Be Using SaaS

I have a bit of a thing about SaaS for SME customers. There is a lot of excellent advice about the SaaS business model out there. SaaScribe itself …

Building Startups with Andrew Dumont - VP Marketing Bitly

Content Marketing for SaaS – 101

If you are a SaaS, you have every reason to build a content strategy early on. First, inbound marketing is a major user acquisition channel in the …

Top 5 SaaS Professors of Customer Success

Students of SaaS, you’ve attended your SaaS Metrics class and you’ve started to learn from the Masters of Metrics. You’ve swotted up last week on …

7 Habits of Successful SaaS Startups

<b>(or, What I Learned at Salesforce.com)</b><p>Recent times have seen a surge of SaaS IPOs. In 2014 there were several high-profile floatations: Zendesk, …

10 Most Disruptive SaaS Companies

<b>Have you ever wanted to know who the 10 biggest disruptors in SaaS are? If so, the title of this article is no red herring nor click bait! You, my</b> …

Let’s get fiscal! Is SaaS a Profitable Business Model?

As followers of the SaaS market, we regularly hear of exciting new start-ups developing innovative solutions to customer problems and delivering them …

Why should SaaS care about GaaS?

The explosion of SaaS (Software-as-a-Service) has influenced several businesses to desperately add “a-a-s” in their name (no pun intended). One such …

SaaS Funding Explodes: New SaaS Trends Report

Published today is this awesome SaaS Trends Report by Tibco Analytics.<p>Reporting on the SaaS revolution, this is one for the SaaSophiles as its jam …

If SaaS Products Sell Themselves, Why Do We Need Sales?

This is article was first published on a16z.com on 30/05/2014 http://bit.ly/1rn0bEX<p>One of the myths of SaaS is that the products are so good, so easy …

Top 5 SaaS Professors of Sales

Students of SaaS, it’s the penultimate SaaS Professors list and soon you will be entrusted to use what you have learnt from our SaaS Professors in …

The SaaS Aggregation War

<b>A war is coming to the world of SaaS… the aggregation war.</b> A bold statement to be sure, but one based on some fundamental truths. The notion of SaaS …

From SMB to the Enterprise: When to Move Upmarket

In our last entry we discussed the benefit for early-product, SaaS companies to initially target the SMB market with the goal to move upmarket and …

How to Solve the Biggest Pricing Challenge in the SaaS Industry

Don’t kid yourself. SaaS pricing is not easy.I understand. I have made a few mistakes when it comes to pricing. Through trial and error (life’s …

Product Management

The 5 Marketing Channels of Great SaaS Companies

Leads are the lifeblood of every SaaS company. As a SaaS startup grows, the limiting factor of the business quickly becomes demand generation. Can …

Marketing