Alex McHugh

59 Flips | 1 Magazine | 2 Likes | 1 Follower | @AlexMc7 | Keep up with Alex McHugh on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Alex McHugh”

Infographic: The best words to grab audience attention online

Content might be king, but a well-written headline can be the crown jewel of your online marketing.<p>Whether you are posting industry insights on your …

Social Media

20 Awesome Examples of Attractive Flyer Design

In a changing climate, you may wonder how you can get positive attention in a new market. Media is largely digital, and it can be difficult to think …

Graphic Design

Music streaming is a horrible business, says Apple Music boss

Spotify is in for a rough future, according to Apple’s Jimmy Iovine, who is warning the music industry not to place too much faith in the tech industry.<p>Iovine sat down for a new interview where he discussed the future of the music industry. According to the Apple Music boss, record labels are “100 …

Redesigning Apple OS / MacOs 2020 with Edge to Edge Macbook Concept

We are taking a look at a very interesting redesign by Montreal-based designer Aurélien Salomon on a concept for Apple OS / MacOs 2020 with Edge to …

Is There Any Difference in AdWords Remarketing and Retargeting?

Did you know that only 2% of site visitors actually covert the first time they arrive at a landing page and that more than 75% people who fill their …

Get more marketing muscle with Google AdWords

<i>The following article is part of the Small Business Ad Academy, offering marketing and social media advice for small businesses, presented by</i> <i>Chase …

Do We Need A Better Term For UX?

With the lack of consistency and simplicity in how we define UX, we've stripped it of it's meaning and, more importantly, reduced the job to a mere buzzword.<p>The usage of the term User Experience (UX) has has exploded in the tech, media and design industries in recent years. But what does UX really …

How to Create a Marketing Funnel That Will Increase Sales and Profits

Learn what types of content will move consumers through the funnel and help you earn conversions.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It takes time to convince people to make a purchase. One of the best ways to move people through the buyer journey is to create a conversion …

Marketing

The Email Marketing Secret Nobody Talks About

It's the fastest, easiest way to ensure your emails get read while also building a deeper connection with your readers.<p>Once upon a time, we loved email. Heck, Tom Hanks and Meg Ryan even starred in a movie about it.<p>However, these days most of us view email as more a necessary evil of doing business …

Marketing

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

This story originally appeared on Buffer<p>Have you ever wondered why people love eating at buffets?<p>It’s not because all-you-can-eat options are better for your wallet; in fact, economists have proved ordering traditional dishes is actually cheaper.<p><b>Humans crave variety.</b> With a buffet ticket, you can …

Social Media

What I Learned From 10 Years of Doing PR for Apple

I first started working for Apple on the PR agency side at Porter Novelli in Sydney, Australia in 1997. Steve Jobs had just returned to the company and the product line was a shamble of computers with confusing names, printers, scanners, and a curious, yet ill-conceived PDA called the Newton.<p>The …

50 Features Every Small Business Website Must Have [Infographic]

Having a strong web presence is mandatory, even for small businesses just starting out. The ability to find and evaluate products and services online …

The 9 Best Marketing And Sales Analytics - Every Manager Should Know About

Sales and marketing analytics are essential to unlocking commercially relevant insights, increasing revenue and profitability, and improving brand perception. With the help of the right analytics, you can uncover new markets, new audience niches, areas for future development and much more. Let’s …

Marketing

Why you won't recognize SEO in 5 years

<i>Meghan is HubSpot’s VP of marketing and will be speaking at TNW Europe in Amsterdam this May, alongside 130 other top-flight speakers.</i><p>As marketers, we’ve gotten quite good at evolving our playbooks when it comes to SEO. But the changes we’ve seen to this point are nothing compared to what’s coming …

Apps

9 affordable video marketing strategies for startups in 2016

Launching a startup is a great feeling. You get an idea and then you rear it like your own baby and nurture it into reality through hard work and …

A Cheat Sheet To Influencer Marketing

• Write down 10 keywords related to your business<br>• Write down 10 interests related to your target audience<br>• Write down, if possible, 10 influencers who are …

Landing Page Optimization Tips

There are advertising opportunities across all the major social media platforms that drive demand for your products and services and are well within …

30 Conversion Optimization Terms that Every Digital Marketer Needs to Know

The fast paced world of conversion optimization is constantly evolving which requires digital marketers to…<br>Read More

6 Unique Marketing Ideas to Spark Your Creativity

We could all use a little help getting our creative juices flowing now and again.<p>So I have this friend, he's an attorney, a business-litigation attorney to be exact. For some reason, whenever I have a legal question, no matter if it's business or personal, I ask him for advice. To which he normally …

8 Steps Effectively Measure Your Digital Marketing Strategy

Developing a digital marketing measurement system is not simply about building a dashboard and sending out reports every week. Here's how to build …

5 Ways Google Analytics Finds You Relevant Topics for Your Social-Media Campaign

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social media are communications channels that many of us think about in whimsical ways. But these channels are also something marketing experts take dead seriously, for the opportunities they present to post content that is sharable, …

Social Media

8 Reasons Why Your Marketing Sucks

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you ask 10 CEOs to tell you what marketing is, you’ll probably get 10 completely different answers. And get this. If you ask their marketing veeps the same question, you’ll get the same result.<p>Marketing defies definition. It confuses …

Marketing

The First Thing You Must Do in Order to Become an SEO Master

You don't have to be an SEO guru to ask the right questions about your keywords, here is a great place to begin!<p>If you launched your website years ago and haven't really made any changes to it in a long time, it's high-time to revisit your web pages and content. Over the years, there have been so …

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The top 14 skills in the red hot market for marketing jobs

Has the market for marketers heated up?<p>Short answer: Yes.<p>Slightly longer answer: Yes, absolutely!<p>For a more complete answer, read on …<p>We all know that the marketing industry is changing quickly — so quickly that most organizations are having a hard time keeping up. So it’s no surprise that …

Apple is now crowdsourcing business listings to help make Maps better

For years you've been able to report inaccurate or otherwise lacking information from Apple Maps listings. The company has also employed what's known as "ground truth" personnel, people whose job it is to verify the company's data. Now Apple's putting some of that work in the hands of businesses …

21 Simple and Free SEO Tools to Improve Your Marketing

<i>This post originally appeared on the Buffer blog.</i><p>Whenever I dream up a home improvement project for my place, I end up working smartest and fastest when I have the right tools at my disposal. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a …

Creating Social Media Micro-Content With Long-Tail SEO

Both approaches to being a smarter marketer are beneficial to your business because they allow your organization to get its messaging through to your audience ahead of the competition at a quicker pace than if you were to focus too heavily on achieving short term gains.<p>Focusing your efforts on …