Alex Koscielniak

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Negative interest rates in Switzerland have started a bizarre debate among economists over whether cash should be abolished

Switzerland already has a -0.75% "overnight" rate for banks that draw from it. One Swiss bank plans to charge customers negative interest if they keep cash in their accounts.<p>The European Central Bank now looks like it will also go further negative in its attempts to cheapen the euro against the …

Essential Marketing Strategies for SaaS Startups

This is great news for SaaS startups. As a founder or marketing leader, the question today is: If there are nine marketing disciplines of great SaaS …

Want to Grow Your SaaS Company? Track These 12 Marketing Metrics

Measure the effectiveness of your marketing campaigns, diagnose risk, and identify opportunities to accelerate growth using these 12 SaaS metrics.