Alex James

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Marketing

Do Right By Your Email Subscribers and They'll Do Right By You

Every marketing team worth its weight in retweets knows the value of email marketing. Even those who believe that email is dying a slow death admit …

Marketing

The Email Blast is Dead: Here’s How You Should Really Connect with Your Audience

Email blasts are dead. Email marketing, on the other hand, is very much alive and thriving. In fact, it may be the most powerful tool to drive …

Email Marketing Can Reduce Time and Costs (If You Do it Right)

There are a lot of great benefits to email marketing. Knowing how to use this marketing hack to the fullest can do a lot of good things for your …

How To Effectively Segment Your Email List

We all know that email marketing isn’t dead. But before sending a single email, businesses need to understand the importance of segmenting email …

Marketing
Marketing

5 Psychological Hacks To Make Your Email Marketing More Effective

We, people, often use shortcuts to make our decisions. Many times, we rely on how we ‘feel’ and our emotions while making decisions because it is not …

Marketing

6 Ways To Improve Your Email Marketing Campaigns And Boost Sales Online

We all get emails. Far too many emails. As a decision-maker at Blue Fountain Media, a digital marketing agency, I get far too many emails myself. I am bombarded by them. But perhaps what is more aggravating than the sheer volume of email I receive, is how poorly many of these emails are done.<p>Each …

Marketing

What Are Your Email Marketing 3-Point Plays?

Now that we're deep into the NBA playoffs (that's basketball, for non-fans), it's time to roll out an idea I've been bouncing around.<p>Data geeks and …

Marketing

Six Ways To Improve Your Email Marketing

Gabriel Shaoolian realized that his healthcare provider didn’t know who he was when it sent him an email for a female wellness program. The Blue …

HOW WE INCREASED OUR LEADS 78% IN ONLY 6 MONTHS

<i>This article originally appeared on Column Five.</i><p>We’re all about content marketing. Marketing strategy, writing, designing—we have our clients …

Marketing

Here's one way Snapchat is following in Facebook's footsteps for a change

While Facebook and Instagram have been borrowing key features from Snapchat and integrating them into their apps, now Snapchat is mirroring Facebook, by offering a new suite of self-service ad tools.<p>The goal is to better compete for a bigger share of advertisers' ad budgets.<p>Over the past year, …

Advertising