Alex Gwin

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With Online Ads Impact on the Decline, Is Content Finally King? | Inc.com

Albert Einstein's definition of insanity is doing the same thing over and over while expecting different results--does this sound like marketing? Traditional marketing tactics, such as paying to create and distribute new ads, are still common even though The Guardian reports that a person is <b>more</b> …

Marketing

THE STREAMING MEDIA DEVICE REPORT: Market forecasts, top players, and consumer viewing trends that will shape the market

BI Intelligence<p>The way consumers access media content is drastically evolving. Viewers once limited to watching programming by a cable or satellite provider at a specific time and via a certain channel package are increasingly moving to over-the-top content (OTT) — or content that's streamed over …

The Ultimate Ad Dimension Cheat Sheet for Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]

Learn the correct photo & image dimensions for advertising on Facebook, Twitter, LinkedIn, and YouTube for both desktop and mobile devices.

Ad Blocking Software Has 200 Million Users

Ad-block software usage may be more common than previously thought. There are nearly 200 million monthly active users (MAU) of ad-block software globally, according to data from a new study by PageFair and Adobe included in our latest ad-blocking report.<p>That represents a big uptick in ad-block …