Alex Green

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The 10 Best Ads of 2017

It’s been a year of difficulty and strife, but also of remarkable creativity that leaned into those tensions and tried to resolve them—or at least, …

Advertising

5 Brands Shaking Up the Grocery Industry by Changing What We Choose to Eat and How We Buy Food

In June, Chai Mishra launched Movebutter, a small online grocery store with 300 products that promised shoppers more curated and high-quality choices …

eCommerce

Balancing Parenting and Work Stress: A Guide

<i>“Ask for a flexible schedule — it’s the only way to balance work and family.”</i> <i><br>“Think hard about part-time. You’ll end up working on your days off anyway — for less money.”</i> <i><br>“Back in ’86, when my first daughter was born, I learned to completely check out on evenings and weekends.”</i> <i><br>“Hire more help!”</i> <i><br>“It</i> …

Great Companies Obsess Over Productivity, Not Efficiency

Business leaders often think of “efficiency” and “productivity” as synonyms, two sides of the same coin.<p>When it comes to strategy, however, efficiency and productivity are very different. At a time when so many companies are starved for growth, senior leaders must bring a productivity mindset to …

13 best-selling online classes you can enroll in for $10 right now

<i>The</i> <i>Insider Picks</i> <i>team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.</i><p>Flickr / Luke RedmondUdemy is offering more than 17,000 classes on their site for just $10 each.<p>We put together a list of some of our …

Gary Vaynerchuk

Creative Review’s Ads of the Year for 2016

The advertising industry might be in the middle of a period of great, often difficult, change at the moment – as new ‘content creators’ trample on …

Adrien Brody

5 Steps to Help Yourself Recover from a Setback

This was not your best week. Something didn’t go right. Let’s say it was a negotiation that didn’t play out your way.<p>What do you do afterward? You might go to a bar with friends, talk to your spouse, or call your mom. But those are just delay tactics. Soon the ruminating will begin. You’ll wonder …

Ferguson’s Formula

Photography: Sean Pollack<p>Some call him the greatest coach in history. Before retiring in May 2013, Sir Alex Ferguson spent 26 seasons as the manager of Manchester United, the English football (soccer) club that ranks among the most successful and valuable franchises in sports. During that time the …

5 Tips For Giving The Perfect Toast No Matter The Occasion

Not sure what to say? Keep these rules in mind and you’ll nail it.<p>You’re at an awards dinner. Or maybe it’s a grand opening, or even a retirement party. You’re asked to say a few words, but you aren’t sure how to do it. How do you find the right level of mush–not too mushy, but just mushy enough? …

Momofuku's delivery-only app is expanding

Delivery is working for Momofuku.<p>The popular New York restaurant empire just fully launched its delivery-only restaurant, Ando. Six weeks later, …

Ten things smart business people do

<i>This column is part of Globe Careers' Leadership Lab series, where executives and experts share their views and advice about leadership and management. Follow us at</i> @Globe_Careers<i>. Find all Leadership Lab stories at</i> tgam.ca/leadershiplab<p>Smart business people:<p><b>1.</b> Understand that the way to serve …

The sticky note that made Canada Post think like a startup

<i>Deepak Chopra is chief executive officer of Canada Post.</i><p>Five years ago, I was barely 30 days on the job when I found myself reading a proposal to downsize a small innovation team. A yellow sticky note on the cover said, "Sorry, this proposal got caught in the transition, please sign and return back …

After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever

A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad …

Advertising Industry

P&G Raises the Stakes in Its Latest, Darkly Brilliant ‘Thank You, Mom’ Masterpiece

We're exactly 100 days out from the opening of the 2016 Olympic Games in Rio, and less than two weeks away from Mother's Day. To mark both occasions, …

Advertising Industry

Chipotle's Free Burrito Plan May Be Working

Chipotle Mexican Grill’s (cmg) sales have flagged in recent months after food safety scares left many customers wary, but the fast casual chain is …

3 Revealing GIF-Powered Data Points About the Current State of Marketing

Salesforce recently surveyed 4,000 marketers to get a read on the branding and advertising world's biggest concerns, priorities and challenges going …

Marketing

We got 10 CEOs to tell us their one killer interview question for new hires

Where do you see yourself in five years? Tell me about a time when you showed leadership. What is your biggest weakness?<p>These are the standard questions that job candidates face during interviews. And by now, everyone also has standard answers. (“My biggest weakness? I work too hard.”)<p>As you scale …

Employment

Ring in the New Year Right With Our Netflix Binge Guide

Happy January 2. It's time to achieve your dreams.<p>Greetings from day two of a stellar multi-day New Year’s Eve hangover. If you, like many Americans out there, chose to celebrate the ending of 2015 with lots of alcohol and friends you don’t mind being around, then I bet you’re not up to doing this …

Jake Gyllenhaal

Facebook’s New Tools Let Merchants Tailor Ads for Nearby Consumers

While Facebook yesterday revealed that its advertising sales increased 45 percent year over year to $4.3 billion in the third quarter, it would still …

AdTech

3 Ways to Get More Out of Your Web Analytics

Does this sound familiar? When your team reviews web analytics in your monthly marketing meeting, the person in charge of analytics reports says, <i>“We got 123,456 visitors to our website this month.”</i> Perhaps someone makes an effort to tie analytic metrics to business targets, but in no real depth, …

Create a Conversation, Not a Presentation

Nicholas Blechman for HBR<p>When I worked as a consultant, I was perennially guilty of “the great unveil” in presentations—that tendency to want to save key findings for the last moment and then reveal them, expecting a satisfying moment of awe. My team and I would work tirelessly to drive to the …

6 web design trends taking over the Internet

We’re already halfway through 2015, and in the last few months we’ve seen many trends come and go. What has not gone, however, is the deliberate movement to get back to the basics without unnecessary features.<p>The days of cluttered pages overflowing with information have passed, and they’re being …

UI Design

The Ad Industry’s Best: See All 18 Grand Prix Winners From The 2015 Cannes Lions

Another year, another Cannes Lions International Festival of Creativity in the books. While talk on the Croisette and on Palais stages was of the influx of programmatic, and of big data, there was little reflection of this among the top winners recognized by juries (in fact, no Grand Prix was …

No Grand Prix For Creative Data Lions At Cannes, But Non-Profit Work Stands Out

Jury says consumer brands need to better understand and communicate data.<p>No Grand Prix was awarded in the inaugural Creative Data Lions. The jury said they were not able to pick out one entry that fully represented the category.<p>A total of six Gold Lions were awarded in the category, with five of …

Netflix Has Redesigned To Pitch You Harder On “House Of Cards”

In the past four years, Netflix’s business model has shifted radically. The website’s latest redesign supports that strategy.<p>Starting today, Netflix is rolling out a new website design–the streaming service’s first redesign in four years. And on the surface, it seems to include everything you’d …

With Better Targeting, Alcohol Brands Bet Big on Digital

For years, beer and spirits brands steered clear of digital marketing and social media because of challenges in making sure posts do not break strict …

Advertising

6 Tips for Designing Happiness

The secret to consumer loyalty? It’s less about the moment of interaction and more about what comes before and after, says Lippincott.<p>For decades, companies have taken for granted the notion that focusing relentlessly on improving customer interactions will lead to greater loyalty from the people …

Land Rover Creates An Interactive Instagram Adventure

The Brooklyn Brothers create multiple profiles to support a choose-your-own Instagram adventure.<p>Land Rover has joined the growing array of brands developing new applications for Instagram with “Adventuregram,” an interactive picture-based story that allows every user to make their own …

The Last 10: Three Strength-Training Goals an Average Guy Can Accomplish

You're in decent shape, you ercise, you watch what you eat. So why can't you shed those last ten pounds? Actually, you can—but not by dieting madly or sweating it off the usual way<p>Pull-ups, chest-press, and vertical leap are all classic tests of integrated muscular strength—if you’re a runner, you …

Bodybuilding