Alen Leit

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55 Free Digital Marketing Tools for Small Businesses

Updated July 17, 2018<p>Successful small businesses are known for their ability to manage money efficiently. This includes collecting on outstanding …

Small Business

21 Books Highly Recommended by Successful Executives

Looking for a good title to pick up? Here's where to start.<p>Whether you like to listen to audiobooks during your commute or spend your free time gaining new perspectives within the pages of hard copy, voracious readers are always looking for something good to consume. Here are nearly two dozen ideas …

Startups

Planagram is an app to help marketers get the most out of Instagram

Nobody wants to admit it, but most Instagram users <i>know</i> the optimal time to post a photo and get the biggest ego boost. It's also known as Insta Prime …

Social Media

Google DeepMind AI can imagine a 3D model from a 2D image

One of the difficulties when it comes to creating visual recognition systems for an AI is to program what the human brain does effortlessly. Specifically, when a person enters an unfamiliar area, it's easy to recognize and categorize what's there. Our brains are designed to automatically take it in …

Neural Networks

How to Use Google Analytics for Social Media: A Beginner’s Guide

Did you know that social media spend will increase by 71% in the next five years? And did you know that 42.3% of marketers believe that social media …

Analytics

INFOGRAPHIC: 7 Excel tricks everyone should know

Lifehacker AU is never one to shy away from doling out handy Microsoft Excel spreadsheet tips.<p>Chances are you’ve had to deal in spreadsheets for as …

His Parents Loaned Him $30,000 to Start a Company. Now It's Valued at $1.7 Billion.

The founder and CEO of Squarespace on launching a dream and the importance of giving back.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In 2003, Anthony Casalena’s parents gave him a $30,000 loan to help get his business idea up and running. Fast-forward to 2018 and it …

'I'm Sorry' Can Undermine Your Career. Here's What to Say Instead

When "I'm sorry" becomes overused, it gets tuned out -- and so do you.<p>We all make mistakes. From minor ones like mispronouncing someone's name (which, depending on the person, could be a big deal) to major ones like making an expensive misguided hire, every single one of us can remember the …

Time I

Elon Musk Cut the Gordian Knot of Corporate Spending

With a single stroke of genius, Musk solved one of the world's most intractable management problems.<p>Elon Musk keeps hitting it out of the ballpark... not as a technology guru but as a people-savvy manager. Last month, Musk gave the world's best productivity advice in a single, short sentence and …

consultants

Amazon Spent Years Learning What It Takes to Do Great Work. These 4 Steps Contributed Most to Its Success

"Skill is overrated," says Jeff Bezos. These four things are not.<p>Yesterday, Amazon founder Jeff Bezos published his annual letter to shareholders, and it's got some great advice for anyone who is striving to do great work.<p>After commending Amazon employees for their commitment to excellence, and …

Self-improvement

How to Position Yourself as an Expert Even If Nobody Has Heard of You

You don't need fancy credentials to prove you're worth hiring.<p>4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Launching a new business can be a daunting task and entrepreneurs need to be creative with how they stand out in their market.<p>Many entrepreneurs feel they need …

Marketing

The 7 Most Important Life Lessons to Learn While You're Still Young

They'll put you on the path to happiness and success.<p><i>What did you learn too late in life? originally appeared on Quora - the place to gain and share knowledge, empowering people to learn from others and better understand the world.</i><p><b>Answer by Nelson Wang, founder of ceolifestyle.io, on Quora:</b><p>I wish I …

Self-improvement

In 2005, Steve Jobs Said These 3 Things That Set Doers Apart From Dreamers

Here's why this quote has become my mantra.<p>Steve Jobs' had brilliant inventions, innovative designs and an incredibly amazing approach to entrepreneurship. This, among other things, keeps his legacy alive.<p>Years ago, a speech Steve Jobs gave came up on my YouTube feed. I played it not realizing that …

Motivation

This Is the Content Strategy I Use to Dominate Your Facebook Feed

Here are the four steps to platform domination.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The problem with most content marketing strategies is that they place content as king. But, content isn't king, and this is why ...<p>It isn't to say creating quality, relevant content …

Marketing

14 Ways to Repurpose Your Content to Maximize Marketing Results

Tips and Ideas to Revise Your Content to Save Time and Money in Your Marketing<p>Updated November 10, 2017<p>Content marketing is one of the most effective …

Closing the Strategy-Execution Gap Means Focusing on What Employees Think, Not What They Do

When you embark on a new strategic journey to sustain and grow your organization in an uncertain world, what do you prioritize? If you’re like most of the leaders we know, you start with organizational structure and processes.<p>This would be a mistake.<p>In 2016 we asked 80 senior executives from 20 …

Management

How to build a business empire with Instagram

What does it take to succeed online? Shouldn’t real-world influence transfer into the digital world? The introduction of computers and smartphones has changed the business world and yet many still do not understand how new digital platforms fit into the business realm. These platforms are a new …

5 Great Ways to Get People to Share Your Content

How to grow your audience so people can actually see your work.<p>4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Have you ever seen an article or blog post that was average at best but had tons of shares, likes and comments? You might have thought, "My stuff is way better than …

Social Media

Here's The Top Reason Why Your Best Employees Quit, Even When They Like Their Work

When employees don't regularly feel this way, it's almost a sure thing they'll be packing for greener pastures.<p>Whenever I'm asked about the top characteristic that separates real leaders from the "wannabe's," I don't mince words. It's empirically and anecdotally evident that this prerequisite must …

Leadership

How to Build a Social Media Marketing Plan for 2018

It's a crowded social media landscape. Here's how to plan for 2018 and get ahead of the pack.<p>Let's face it: being a social media marketer developing a marketing plan for 2018 is not exactly in an easy position. After all, the techniques we use to reach customers are changing at a breakneck pace. …

Marketing

No Marketing Strategy Is Complete Without These 4 Content Formats

If you're looking to differentiate your content, these formats are something to consider<p>How can you make sure your marketing stands out in the age of content shock? How can you provide more value to your audience, and get them to pay attention to your messaging, in an over-saturated market?<p>One of …

Marketing

SEO Is Simpler Than You Think. 5 Things Every Beginner Needs to Know to Get It Right

Finally, you can feel like you know what you're doing when it comes to SEO.<p>As a non-tech founder, I understand the resistance that comes with doing anything that makes you feel stupid. For me, that includes web design, HTML, and search engine optimization (SEO). This was particularly embarrassing …

Digital Marketing

BuzzFeed thinks selling physical goods like hot plates and fidget spinners can be a serious business

BuzzFeed has a partnership coming with a “massive brick-and-mortar retailer.”<p>BuzzFeed has built a business on listicles and cooking videos, but thinks it’s onto another serious business you may have been writing off — or didn’t even know existed.<p>The digital publisher is now selling physical goods, …

Selling

20 Tools for Creating Engaging Social Media Videos, Images and GIFs in Minutes

Creating social media content takes time. And creating great social media content takes even more time.<p>You don’t just need to think about what types …

Infographics

After Realizing Customers Didn't Share Her Vision, an Entrepreneur Makes a Big Change -- And Sales Grew More Than $3 Million

On the latest episode of 'Problem Solvers,' the founder of Goodie Girl Cookies shares how an error caused her sales to plateau -- and what she did about it.<p>4 min read<p><i>Introducing our new podcast,</i> Problem Solvers with Jason Feifer<i>, which features business owners and CEOs who went through a crippling</i> …

Business Strategy

Robert Shiller wrote the book on bubbles. He says “the best example right now is bitcoin.”

Yale economics professor Robert Shiller won the Nobel prize for his work on bubbles. He wrote a seminal book on speculative manias, <i>Irrational Exuberance</i>, a deep analysis of the dramas over the centuries when otherwise sane people drove prices for tulips, stocks, and houses to inexplicable …

Stock Markets

These Bluetooth earbuds sound as good as AirPods, but they’re only $20 and you won’t lose them

Apple’s AirPods are great and all, but they cost $160 and they’re impossible to find in stock anywhere. And seriously, does the cord-free design …

It's official: Users navigate flat UI designs 22 per cent slower

Put in some chrome and shadeThe mania for "flat" user interfaces is costing publishers and ecommerce sites billions in lost revenue.…

LinkedIn Says Your CMO Needs to Know About These 5 Marketing Trends

The report provides in depth strategies and how to apply them on LinkedIn to drive more leads.<p>Let's face it, CMOs have an enormous amount on their plates. With marketing becoming more complex. It seems that a CMO's responsibilities are growing nearly every day.<p>Keeping pace with technology and …

Marketing