Alejandro Yidios

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5 Google Pay-Per-Click Tricks To Save Your Business Money

7 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>“A penny saved is a penny earned.”<p>The aforementioned quote by Benjamin Franklin holds true across all industries, especially digital marketing, where a simple mistake can cost you a Benjamin Franklin ($100) in a heartbeat.<p>I am …

AdWords

Scaling Email: The Heart Of Cross-Channel Digital Marketing

Every digital marketer knows how important social media are for supporting the overall customer journey. Which social media channel is the most important, however, may surprise you.<p>It’s email.<p>Yes, tried and true, had it since the 1990s email. Teenagers may roll their eyes when you mention this most …

Marketing

Here's how much money supermodels apparently make on a single Instagram post

All of us use Instagram to share our cute new haircut or a shot of our dog being adorable. Models use it for those reasons, too. . . and also to make …

7 Social Media Power Techniques that Build Your Brand and Business

7 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It was 2007 and my business was in trouble. For the previous 20 years, Unique Photo had been one of the largest distributors of photographic supplies, including film (35mm, 120/220, Polaroid, Kodak, Fujifilm, etc.), cameras, …

Social Media

6 Questions to Ask Before Designing Your Company's Social Media Presence

In the entrepreneurial world, there's a ton of pressure to be on social media. So many business "experts" demand that entrepreneurs sign up for company profiles on Facebook, Twitter, Pinterest, Instagram--the whole gamut of social media platforms. And social media can be a great way to expand brand …