Alejandro Chirinos

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Why it’s time for travel marketers to rethink loyalty

We partnered with Greenberg to understand today’s frequent travelers. Here are some takeaways to improve your travel marketing strategy and loyalty …

Customer Experience

8 Steps for finding a credible crowdfunding marketing agency

There are plenty of benefits to using a crowdfunding marketing service. But, if they're not credible then you may be wasting your money. Check out …

Crowd Funding

Subconscious Selling: Your Customers Won’t Buy Without These 3 Elements

Your customers are social, plugged-in, and savvy.<p>Selling to them (even with high-impact direct response) isn’t easy. Which is why today, I’m giving …

Marketing

Improve Any Pitch With One Question

What if you could dramatically improve the success of your pitches with just one question? You can. The trick? It’s not a question you ask a prospect. It’s a question you ask yourself.<p>One of the advantages of being part of a small company is that I get to learn from a variety of departments. …

Business Development

Meet the Content-Marketing Geniuses Behind the Powerful Brands You Know

To start with, here's a peek into how TechCrunch's Travis Bernard thinks about data, storytelling and promotion.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>What if you could peer into some of the top minds responsible for creating content that is rocking their space? Those folks …

Marketing

So You Want to Persuade Users? Make Things Simple!

So You Want to Persuade Users? Make Things Simple!So You Want to Persuade Users? Make Things Simple!Lyndon Cerejo 2018-07-17T16:15:38+02:00 …

UX Design

The 5-Message Sequence: A LinkedIn Marketing Strategy that Generated $101k+ in 9 Months

<i>You don’t need thousands of leads</i>.<p>You just need the right ones. The question is… how do you find them?<p>A lot of people focus too much of their time …

This crash course on UX/UI design can help you build beautiful websites and apps

So you have a million-dollar app idea? That's awesome! Oh, did you say you have kickass programming skills to turn it into a reality, too? Amazing! …

The Psychology Behind Engaging User Experience

The Psychology Behind Engaging User Experience<p>Larry Reed<p><i>Larry is a tech writer with DesignRush - a new digital destination to offer inspiration and</i> …

Unexpected Method Of How To Write Your Unique Brand Offering

Think you’re in a so-called oversaturated market? You and everyone else! Luckily, there are always ways to stand apart from the competition. You’re probably already distinct in your own mind, but the challenge is capturing that difference and getting it into your message. Being different from the …

Customer Service

How To Create A Visual Marketing Strategy – A Consultant’s Guide

My fellow content marketing consultants and freelancers, tell me if this sounds familiar to you. You’ve put in the time and effort, slowly and …

What Do SEOs Do When Google Removes Organic Search Traffic? - Whiteboard Friday

We rely pretty heavily on Google, but some of their decisions of late have made doing SEO more difficult than it used to be. Which organic …

Google Is Rebranding AdWords, and Launching a New Advertising Tool for Small Businesses

Google is retiring its AdWords and DoubleClick brands--two advertising products commonly used by small businesses. But don't worry. There's a plan.<p>Giving us just enough time to say goodbye, Google announced yesterday that it will be replacing two of its core advertising products--AdWords and …

AdWords

4 Tools for Perfecting Your B2B Sales Funnel

Cloudlead, GrooveJar, Stripe Checkout and Drip can help you customize your first-time visitor's journey, to 'customer.'<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The B2B customer journey from visitor, to lead, to customer, to promoter is often broken down into four steps: <b>attract,</b> …

Marketing

How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content

Sometimes you intend to have your product appeal to one group; but then another group you hadn't expected loves it, too. Time to add to those buyer personas.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When my team and I built the corporate email look-up service Voila Norbert, we …

Marketing

Google Shows You What’s New In Its Material Design System In Less Than 4 Minutes

[Click here to view the video in this article] <br>Google recently announced updates to its ‘Material Design’ system at this year’s I/O developer …

UI Inspiration: This week's selections from tubik, Alex Litvinov, Nathan Buraze and more

It's that time of the week for our collection of UI/UX interactions to boost your UI inspiration. We are focusing on cool animations, layout designs, …

UI Design

Infographic: What belongs in your branding style guide

If you have market competition, you have to identify what makes your organization special.An important part of differentiating your products is …

What Is the Difference Between Marketing, Advertising, and Branding? A Simple Analogy to Help Explain

To understand the differences between these concepts, simply apply them to you.<p>In my work with entrepreneurs and business students, I often hear marketing strategies explained as "having social media," "having an online brand," or "advertising a lot."<p>These explanations make me cringe because, while …

Marketing

7 Google Algorithm Updates Every SEO Should Know by @webceonews

Here are seven of the biggest Google algorithm updates of all time - are they impacting your rankings?The post 7 Google Algorithm Updates Every SEO …

SEO

8 Things Highly Successful LinkedIn Users Do Right Everyday

There are unwritten rules of engagement on LinkedIn. Do you know what they are?<p>LinkedIn is currently the number one professional networking platform. With over 500 million profiles, it's also where hiring managers and recruiters go to find their next rockstar employee, freelancer, vendor, etc. The …

4 Tools That Will Power Up Your Lead Generation

Improve Your Sales With These 4 Lead Generation Tools<p>Monday Tips is a short list of the best finds across the internet to start your week off right. …

Marketing

READ ME IF YOU WANT TO DRIVE BRAND AWARENESS USING LINKEDIN

The Brand Awareness Challenge<p>Building brand awareness requires you to reach and engage people that are new to your business – that don’t have an …

5 easy-to-use tools to discover new ICO’s and cryptocurrencies

The last few decades have witnessed the rise of people who made their fortunes off the internet.<p>Some of these enterprising individuals built companies from an initial idea to global behemoths worth billions, while others became rich by investing in the stocks of internet-driven firms such as …

User Experience Is the Most Important Metric You Aren't Measuring

Though critical, user experience is often overlooked in website and app design.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>User experience is often overlooked in website and app design and, indeed, the design of many things. How many times have you felt compelled to push a door …

UX Design

We Analyzed 10,000 Google Home Results. Here’s What We Learned About Voice Search SEO

We analyzed 10,000 Google Home search results to answer the question:How do you optimize your site for voice search?Specifically, we investigated the …

4 Mindsets That Earn You More Customer Referrals

Referrals are not just prime sales leads. They are the ultimate compliment.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>What’s the first thing you do when you get a referral from a customer? Chances are, you’re so excited as you build your startup that you fire off an email to the …

Customers

11 LinkedIn Experts Share their Best Unusual Hack for LinkedIn Marketing

Learn from these LinkedIn Marketing unicorns on how to amp up your LinkedIn presence<p>Through the years, LinkedIn continues to grow as a platform to generate quality leads for businesses. In fact, 80% of B2B leads come from LinkedIn, and fully 79% of B2B marketers say that Linkedin has been an …