Alejandro

247 Flips | 2 Magazines | 55 Likes | 1 Following | 3 Followers | @Alejandro1dub | Keep up with Alejandro on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Alejandro”

My Company Grew 800 Percent in a Year After I Made This Mindset Shift Grow

The surprising thing about being grateful for what you have is how much more you end up getting.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When it comes to rapid growth, there are lots of strategies you can implement. But what if I told you that the strategy responsible for …

Customers

The Best of the Best eCommerce Analytics Tools to Grow Your Business

Metrics are everything when it comes to running an effective eCommerce business. From fine-tuning your sales messages to figuring out the quality of …

eCommerce

How to Build a Website, Go Viral and Develop Your Digital Brand

Here are three steps to establishing your small business's online presence.<p>If you want to turn your small business into a big one, at some point you’re going to need to go digital. According to the U.S. Census Bureau, “U.S. retail ecommerce sales for the fourth quarter of 2017, adjusted for …

Marketing

E-Commerce 2018: What To Expect

Convenience shopping will be the name of the game for retailers in 2018.<p>PCMag reviews products independently, but we may earn affiliate commissions …

7 Secrets to Attract Millennials to Ecommerce in 2018

Millennials can be fickle-minded and easily influenced, which make it hard for retailers to turn them into loyal customers. To get them into the …

34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More

Back in October, I wrote a piece on Medium that covered the numbers behind some of today's top social media networks. From usage numbers to …

Marketing

Best E-Commerce Platforms for 2017

If you're launching an e-commerce platform in 2017, these are the top 5 platforms you're going to want to consider as you build your online business.<p>Due to increasing competition and the growing demands of customers for ultra-convenience, ecommerce companies continue to innovate and deliver …

eCommerce

Every Marketing Tool You Need to Know About | Inc.com

When it comes to marketing, there is no shortage of awesome tools. You have your choice of tools not only for analytics, but also for content marketing, conversion rate optimization, email marketing, social media marketing, search, and more.<p>But the sheer number of available tools can also be …

Marketing

12 Steps to Building a Successful Ecommerce Site in 12 Months

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Some experts predict that ecommerce will surpass $2 trillion in sales in the next few years - it’s the fastest growing and one of the most valuable industries.<p>When you can shop online, seamlessly checkout, and then conveniently have your …

5 Basics to Success When You're Starting an Ecommerce Business

Get the basics wrong and nothing can go right.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Apparently, one of the biggest benefits the Internet has brought into the world (and even our lives) today is the ease of shopping online. You can see stuff you like online today, buy it and …

10 Tips to Increase the Conversion Rate of Your Online Store

To explore your conversion rate you should first establish how you want your website’s visitors to convert. Your conversion rate is the percentage of …

Marketing

Building an E-Commerce Website: 7 Technical Aspects You Need to Know

Even though e-commerce software is plug and play, you'll need to understand these technical features before you get started.<p>PCMag reviews products …

The 5 Important Metrics of Facebook Ad Campaigns

Without a doubt, Facebook is THE PLACE for most businesses to build audiences and generate revenue.But, as I’ve covered before, organic reach on the …

AdWords

Facebook Advertising: How to Win Over Your Customers in Less Than 8 Seconds

To better understand how to target customers on Facebook, it’s important to know how much time users actually spend on the social platform each …

Marketing

7 E-Commerce Metrics Every SMB Should Track

If you're running a company's e-commerce website, then you need to keep track of these key numbers.<p>PCMag reviews products independently, but we may …

Shopify’s resident entrepreneur makes e-commerce look easy

Jane Lee is using her knowledge and experience in the world of e-commerce to help fellow entrepreneurs. At 26, she already has three years of e-commerce experience under her belt after graduating from the business program at the Schulich School of Business at York University in Toronto.<p>Since taking …

How to Expand Your Shopify Store to Multiple Countries

Gone are the days where you needed an in-house army of developers to create a globally-equipped website that sells to consumers around the world.The …

eCommerce

Why Customer Lifetime Value Matters (and How to Calculate It for Your Business)

How do you measure your online store’s success? Do you typically focus on things like sales and revenue?While these metrics are useful for tracking …

eCommerce

How Facebook helped this guy’s e-commerce store go from zero to $100K+ in 3 months

22-year-old Melvin Chee from Melbourne, Australia went from experimenting with e-commerce dropshipping during his semester break to a 6-figure business in just 3 months. He had previously started several different businesses, many of which failed spectacularly. Some of his efforts were featured on …

eCommerce

Why to Choose Email Automation for E-commerce?

Marketing automation targets revenue that is not yet obtained but is very close to that point in your customer relationship roadmap.<p>Email automation …

Marketing

9 Tips for Writing E-commerce Product Descriptions that Sell

One of the most common mistakes that is made when it comes to writing product descriptions is that copywriters simply describe the products instead of selling the items with the description to their target audience.<p>But, how exactly can you sell your product in a product description? Follow these 9 …

Product Management

Why It's So Hard to Make a Profit in E-Commerce

Image source: The Motley Fool.<p>It's become clear to retailers big and small that e-commerce is the way of the future.<b>Amazon.com</b>(NASDAQ: AMZN), the undisputed leader in online shopping, continues to tighten the screws on brick-and-mortar players, having already leveled sectors from bookstores to …

eCommerce

5 Startups That Are Killing It With Social Media Marketing

Social media is seductive because of its easy point of entry and low-cost basis, but a lot of time and effort are required to create a successful campaign. Large corporations can dump money into huge advertising campaigns whenever they want, but it’s the bit players -- the emerging startups of the …

Marketing

7 Ways to Rock at Snapchat Marketing

Jumping on the Snapchat marketing wagon? Here are a few tips to get the most out of your efforts.<p>As an online marketer, you're probably used to hearing about the "next big thing" in social media. The next network that could rival Facebook, unseat Twitter and so on.<p>While it's true that many …

5 Emails You Absolutely Need in Your E-commerce Strategy

E-Commerce has become increasingly popular over the past years and the trend is far from dying out. To ensure you get the most out of your online …

The 4 E-Commerce Tools that will Help Your Online Business Succeed

Image by kpgolfpro at Pixabay<p>Selling online is never easy. As a digital marketer, you must face several challenges to unlock the profitability of …

The Six Most Effective E-Commerce Email Tactics

E-commerce marketers say sending subscribers exclusive offers is the most effective email tactic they use, according to recent research from …

3 Ecommerce Companies Rocking Their Customer Service

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Customer service has always been a deal breaker or deal maker for most businesses. No matter how cool your products are or how many deals you offer, your customer service representatives will determine the sale at the final stage.<p>It …