Ale Garcia

8 Flips | 3 Magazines | 8 Likes | @AleGarcia2016 | Keep up with Ale Garcia on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Ale Garcia”

Why You Need to Take Advantage of Influencer Marketing

New studies show that influencer marketing is driving 11 times more revenue than digital advertising. Here's why.<p>Influencer marketing is on the rise and doesn't appear to be coming down any time soon--well, not if statistics have anything to do with it.<p>According to a recent case study by …

Public Relations

Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More

From data collection to design, this roundup of resources is designed to make it easy for anyone to get started with data storytelling.

The consumer isn’t a moron

An interesting piece of news came from an unexpected startup last month.<p>Buffer, a company considered one of the leaders in social media, announced that they had been failing on social media.<p>The introduction to their shocking announcement was brutally honest:<p>We as a Buffer marketing team — working …

The 10 Things That Make Content Go Viral

This Harvard Business Review author and New York Times interviewee shares her insights on what it takes to create viral content.<p>Next up in my interview series is Kristin Tynski. Kristin has published viral emotions research on the Harvard Business Review, and she was interviewed by The New York …

Marketing

All About Interior Design Tips

Good or bad, most of us are at least amateur interior designers. Anyone who’s bought a couch, placed books on a coffee table or uttered the phrase “feng shui” has been dabbling in home decoration. If you want to make a home your own, having some semblance of interior design in mind is extremely …

13 Email Marketing Tips to Increase Open Rates, Click-Throughs, and Shares

Email marketing is one of the most affordable and effective ways to consistently engage customers and prospects. For every dollar spent on email marketing, brands generate nearly $41 in sales, which outperforms mobile marketing ($10.51 per dollar spent), social media ($12.71), display advertising …

How Small Businesses can Boost their Sales with Email Automation in 2016

Do you prefer sending manual emails to every person when they sign up for your email list?<p>OR<p>Is it better to automate the whole process to connect with the consumers at a deeper level?<p>Time is money.<p>Small business owners don't have enough time to send emails to every person manually. It is logical to …

Why You Need a Social Media Marketing Plan

More than 74 percent of adults use a social networking site. Of those, 78 percent say a company’s social media posts influenced their buying …