Alberto Cambus

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Can't wait to read this! Look out for my review 🌎✈️ @lonelyplanet @lonelyplanetUSA #travel #blogger #goodreads https://t.co/o42ij1EyV1

How to Write Marketing Blogs Your Clients Will Actually Read

I’m sure you’ll agree…<p>There are way too many bloggers out there who publish blog after blog, with the hopes of pulling torrents of traffic in order …

Marketing

The Okavango: why you need a safari in Botswana's delta

Sitting at the geographical heart of southern Africa, Botswana's Okavango Delta is the closest thing to Eden left on the planet. Amid the sandy thorn-scrub of the Kalahari Desert, its 15,000 square kilometres of champagne-coloured rivers, papyrus-choked reed beds and lily-covered lagoons represent …

Wildlife

What the Color of Your Logo Says About Your Company (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you are building a company that depends on making people feel sexy and sophisticated, it’s probably going to confuse your consumers if you your logo is bright green.<p>That’s because different colors are associated with different …

Graphic Design

Daily Travel Startup Watch: Airbnbox, Stay22 and More

It’s not always easy to keep track of new travel startups.<p>Each weekday we alert readers to new startups in the travel industry that have set up …

Tourism

Why Twitter is no longer trending for brands

Twitter revolutionized communications, from expediting the pace of breaking news to transforming how brands connect with consumers online.<p>Many brands …

6 Stupid Marketing Metrics That Need to Die

Way too often—at least several times a week—I'm amazed by the things that some marketers are still measuring.<p>Maybe they don't know any better. Maybe …

AdWords

Content Marketing Pro Shares 10 Essential Tools for Success

If you want to experience any sort of success or ROI from the time and energy you put into content marketing, you have to be willing to invest in the …

How to Choose the Best App Maker for Your Business

Everything you need to know about app making software and services for small businesses.

Small Business

7 mistakes companies are making on social right now

Gone are the days when marketing professionals question the value of their company having a presence on social networks. Regardless of if the company is B2B, B2C, or any combination of the two – their customers are on social because EVERYONE is on social.<p>You would think, however, that at this point …

Marketing

These Are the Digital Trends Everyone in Tech and Advertising Needs to Know

One of the most-watched digital reports of the year is out—Mary Meeker's Internet Trends—and it shows just how much room mobile advertising has to …

Advertising

Chrome Should Soon Be Easier On Your Mac’s Battery

Whatever the relative merits of the various browser options, there’s one big advantage that Apple’s homegrown Safari has over most of the competition – using it as your browser can have a significant positive impact in terms of battery life on portable Macs. Now, Google is hoping to close that gap …

Google

11 Crazy Cool Luxury Hotels That Will Give You Insane Wanderlust

Ever wanted to sleep in a tree house? What about an igloo? It’s pretty clear that travel these days can get a bit monotonous — land, arrive at hotel, unpack, go to the beach, eat at said hotel, sleep and repeat. That’s why we’ve rounded up some extravagant travel accommodations that will scare, …

Los Angeles

14 Must-Have Metrics for Digital Marketing: Conversion and Revenue

Last week, we began our discussion of 14 must-have metrics for digital marketing. We left off with those related to traffic generation. Today, we’ll …

Analytics

Will PR Tech Be the Next Marketing Frontier?

As automated software solutions have taken off for everything from email marketing to digital advertising to customer relationship management, the …

Top 7 Online Marketing Trends That Will Dominate 2015

Changes and advancements in the digital marketing field are accelerating, and it can be hard for the casual observer to keep up. So, as we near the end of 2014, let’s review the marketing trends we’ve seen this year, as well as what we can expect in 2015.<p>If you’re interested in last year’s trends …

How to Build a Brand with Gravity

Image via BigStockPhoto.comGreat brands have an ability to attract people to them. Rather than constantly having to chase business down, they have an …

Marketing

La street art salverà il mondo (dai disastri ecologici)

Il degrado ambientale, le condizioni del lavoro, le ingiustizie, l'inquinamento, la cementificazione della natura. Sono i temi di questi graffiti, …

Innovation: Australia’s risk-averse culture and lack of collaboration sees emerging markets catch up

Entrepreneurs in Australia and other rich countries in the G20 are behind their counterparts in the developing world in embracing “open innovation", …

11 apps that will make you smarter

In fact, there are ways your phone might actually be good for you.<p>We've compiled a list of apps to boost your brainpower, hone your memory, and even improve your emotional intelligence.<p>The science of how exactly our brains work — and how much we can train them — is constantly evolving, but one …

Apps

How Steve Jobs Started – The Life Of Apple’s Founder

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This is because it was advertisement feature content that was published as part of a commercial deal and funded by an advertiser.<p>It is Guardian News and Media policy to take down paid-for content at the end of these deals.<p>Click here for more on our commercial content guidelines.<p>If you want to …

101 Ways to Source Content Ideas

As the author of thousands of blog posts, one question I often get is: <i>How do you think of new ideas for blog posts?</i>I have had occasional writer’s …

Infographics

7 brilliant strategies Coca-Cola used to become one of the world's most recognizable brands

Now people in more than 200 countries drink 1.9 billion servings every day, according to The Coca-Cola Company.<p>Having a product people enjoy is far from the only thing needed to become one of the world's most valuable companies. Coca-Cola used seven key design and marketing strategies, which made …

Advertising
Infographics

Hello Content Marketing, Goodbye Ads…Sort Of

Why are marketers dedicating a higher section of their budgets to developing content marketing? In the new Internet-driven era, marketing departments …

Marketing

How to Use a Blog to Drive Customers to Your Offline Business

Your customers are out there, waiting to buy your products. If you wait too long, they’ll go to your competitors. <i>Don’t let that happen.</i><p>Amazon is …

6 Ways to Grow Your Blog Audience

Shares 8K<p>Do you want to attract more readers to your blog?<p>Looking for ways to keep visitors coming back for more?<p>Creating great blog posts won’t get …

Content Marketing Tips: 11 Types of Content That People Love To Share

Content marketing is about attracting attention.<p>Then it’s about turning that into engagement and converting that into leads and customers. The …

Is Your Content Marketing Strategy Effective?

When you start deep diving on the topics of content marketing, thought leadership, and the shareable marketplace, one topic you tend to run into is …

Marketing