Albert Guevarra

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Socialytics, Inc.

Our Approach<p>It’s time to focus on human beings. On what it takes to make a real connection in this great big, post-advertising world.<p>At Socialytics, …

Winning Propositions, Winning Brands

Few categories are as competitive in the Indian marketplace as fast moving consumer goods (FMCG). The sector is expected to reach over $50 billion in …

Customer Experience

Inside Mark Zuckerberg’s Bold Plan For The Future Of Facebook

Facebook is firing on all cylinders. Now Mark Zuckerberg is looking to the decade ahead, from AI to VR to drones.<p><b>“Mark is fixing stuff.”</b><p>I’m killing time in the Frank Gehry–designed Building 20, whose signature feature is its soaring 434,000 square feet of open space, the latest addition to …

Messaging Apps: Where They're Popular and Major Revenue Opportunities

In this report, we provide an overview of the messaging app landscape and highlight the leading apps and discuss their evolution into full-fledged …

Mobile Games: Now You Can Predict the Future

Many publishers are looking for the ultimate game that will sustain business for years or decades. However, mobile games have a finite lifespan for …

The Five Rules Of A Very Successful Indie Game Creator

How to Build an App That’s as Addictive as Coffee

September 22, 2015Coffee and running are addictive in their own unique ways. Each provides a buzz that keeps people coming back for more. In kind, …

Apps

Kiva Co-Founder: You Need Less Than You Think to Start a Business

Jessica Jackley, co-founder of the microlending business Kiva, shares inspirational stories that show you have everything you need to be an entrepreneur right now.<p>So you have this great idea for business, now all you need is capital to get started. Or a co-founder with the right expertise. Or maybe …

Entrepreneurship

Innovator’s Antidote: Improving Innovation Efficiency During Economic Uncertainty

Innovation remains one of the key ingredients for brand growth. Consumers are eager and willing to purchase new products. In fact, the recent Nielsen …

Divinity: Original Sin 2 crushes it on Kickstarter, earning more than $660K in a day

<i>Divinity: Original Sin 2</i> backers propelled the game past its $500,000 Kickstarter goal less than a day after it launched.<p>As of this writing, with 33 days remaining in the campaign, more than 16,000 <i>Divinity: Original Sin 2</i> backers have pledged more than $660,000, combined.<p>Developer Larian Studios …

The 5 Mistakes Standing Between You and Your First Million

7 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Creating a seven-figure business online was improbable 10 or even just five years ago, but as technology improves globally, there are more seven-figure earners than ever before. The total number of millionaire households reached …

Entrepreneurship

To Have And To Hold, Literally—Or Just To Watch Digitally? The Evolution of Home Entertainment

There’s no doubt a digital age is upon us. Today, the average American owns four digital devices, and we're increasingly using these tools and …

How to Close Your Speech With Power

Your speech is going great. You've opened with a bang and have hit all your key points. As you look out at the audience, they are on the edge of their seats; they’re nodding, and engrossed with every word that you say.<p>You’re about out of time, and you need to wrap it up. So you say:<p>-“Who has …

Acquire more app downloads by improving your app store keyword strategy

Acquiring app downloads and new users is all about optimizing your app store keyword strategy. Learn the best app keyword tactics now!

5 Tips to Increase Your User Acquisition ROI

5 key tips to help alleviate risks and quickly optimize your return on investment. Regardless if you’re an expert or novice user acquisition manager, …

5 TED Talk Ideas That Will Obliterate What’s Holding You Back

Image via Unsplash/Christopher CampbellTED Talks aren’t popular because we like listening to strangers talk for hours about random topics. They’re …

Happiness

The power of believing that you can improve

Carol Dweck researches “growth mindset” — the idea that we can grow our brain's capacity to learn and to solve problems. In this talk, she describes …

How To Build A Smart Game Economy

With game developers’ main objective being to create a really good game with an optimal monetization mechanism to maximize revenue, there are quite a few aspects to planning and implementing one’s game economy.<p>These may include planning the monetization strategy and in-game economic structure, …

How Successful People Handle Toxic People

Toxic people defy logic. Some are blissfully unaware of the negative impact that they have on those around them, and others seem to derive satisfaction from creating chaos and pushing other people’s buttons. Either way, they create unnecessary complexity, strife, and worst of all stress.<p>Studies …

Mobile Shoppers Turn App-Happy

E-commerce has been around for many years now, however being PC-bound meant that it was only accessible to a small section of society. In the past …

Hip-Hop Nation: How the Genre Is Turning It Up in 2015

Summer, summer, summertime—this is most definitely the season of hip-hop. The Essence Music Festival attracted nearly half a million attendees to New …

Rap & Hip-Hop

One statistic tells you why HTC collapsed and why Android is in so much trouble

In layman's terms, that means that if you could theoretically acquire all the shares of HTC, it would cost you less than the cash HTC holds — meaning HTC would effectively be paying you to acquire the entire company. In investors' terms, it means people think the company is essentially …

Cellular Networks

9 tech companies that came back from the dead to become wildly successful

If you're Elon Musk, you were left trying to save two of your companies at the same time.<p>These startups went to the brink of failure, only to come back swinging. Here's a look at some of the best comebacks in tech history.

Elon Musk

A management consultant reveals the 5 business strategies every leader should understand

In fact, we will, on average, live longer than the corporations we work for.<p>Such is the complexity and pace of today's business environment.<p>Furthermore, the spread of results between winners and losers among today's corporations has never been wider.<p>If businesses want to survive and win, they had …

Management

9 Gig Economy Startups Offer an Alternative to a Side Job

When the bills are piling up, many people feel like they need to take second and even third jobs to make ends meet. This is no way to live your life. …

Q&A: How Southeast Asian economic zone could change region

___<p>Is the AEC the new EU?<p>From a distance, Southeast Asia's fledgling economic community resembles the early stages of the European Union, but at its core it's a totally different animal. There are no plans for a common currency, central bank and regional parliament or to abolish borders within the …

Asia

The Top 100 Analytics Startups of 2015

• 49% of the top 100 analytics startups are based in the Bay Area, 11% in New York and 10% in Boston.<br>• Palantir Technologies, Domo, Mulesoft, Medallia, Qualtrics, Zeta Interactive, Sumo Logic, Lithium, Tanium and Birst are the top ten most-funded analytics startups. Their combined total funding is …

Data Warehousing

What Angel Investors Value Most When Choosing What to Fund

Steven Moore<p>Despite all the media attention venture capital gets, it’s far from the most common source of startup funding. As Diane Mulcahy explained in a 2013 <i>Harvard Business Review</i> article: ”Angel investors — affluent individuals who invest smaller amounts of capital at an earlier stage than VCs …